20130073614 | METHOD AND APPARATUS FOR THE DEVELOPMENT, DELIVERY AND DEPLOYMENT OF ACTION-ORIENTED BUSINESS APPLICATIONS SUPPORTED BY A CLOUD BASED ACTION SERVER PLATFORM - A method and apparatus for the development, delivery and deployment of action-oriented business applications supported by a cloud based action server platform are provided. The cloud action platform enables the development, delivery and deployment of a new type of business application—Action Apps which are the opposite of traditional business applications which are large, expensive, viewed as an investment, hard to upgrade and oftentimes require training The Action Apps are light-weight consumer friendly micro-apps that enable the business user to take the right actions, at the right time to produce the right business outcome. The action may be as simple as approving a vacation request, or it may trigger a series of more complex actions such as automatically discounting stock based upon competitors pricing within a specific radius in a given timeframe. | 03-21-2013 |