AOL ADVERTISING, INC. Patent applications |
Patent application number | Title | Published |
20160065591 | METHODS AND SYSTEMS FOR DATA VALIDATION IN A CLIENT-SERVER ENVIRONMENT - Methods and systems are provided for dynamically generating validation rules. In certain implementations, state information related to one or more operations is stored. A request for validation rules is received from a client. The request may include one or more parameters and an identification of an operation to be performed. In response to the request, the state information is accessed for the operation to be performed. The validation rules are then dynamically generated based on the accessed state information and at least one of the parameters or the identification in the request. The validation rules can then be transmitted to the client. | 03-03-2016 |
20150381607 | SYSTEMS AND METHODS FOR MANAGING SECURE SHARING OF ONLINE ADVERTISING DATA - Systems and methods are disclosed for managing online advertising data secure sharing. One method includes receiving, at a server, a request for proprietary data from a data consumer, the request including a data consumer identifier; retrieving, from a database of proprietary data, proprietary data based on the request; determining, by the server, whether the retrieved proprietary data is at least one of: designated to be processed and designated to have privileges set; processing, by the server, the proprietary data when the server determines the proprietary data is designated to be processed; setting one or more privileges to the proprietary data using the certificate associated with the data consumer identifier when the server determines the proprietary data is designated to have privileges set; encrypting the proprietary data using the certificate associated with the data consumer identifier; and transmitting the encrypted proprietary data to the data consumer. | 12-31-2015 |
20150341453 | SYSTEMS AND METHODS FOR MATCHING ONLINE USERS ACROSS DEVICES - Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user. | 11-26-2015 |
20150193823 | SYSTEMS AND METHODS FOR CROSS-BROWSER ADVERTISING ID SYNCHRONIZATION - Systems and methods are for identifying online advertisements to display to a user based on historical user data collected across the user's use of a plurality of Internet devices. One method includes receiving, over a network, a request for an advertisement to display at a first device of the user, the request including a unique identifier stored on the user's first device; accessing, in a database, a demographic or browsing history information generated from the user's use of a second device, the demographic or browsing history information being stored in the database in relation to the unique identifier; and identifying, based on the demographic or browsing history information, an advertisement to display at the user's first device. The demographic or browsing history information is synchronized based on the unique identifier being stored on the user's first device and the user's second device. | 07-09-2015 |
20150106198 | SYSTEMS AND METHODS FOR MATCHING ONLINE USERS ACROSS DEVICES - Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user. | 04-16-2015 |
20150088665 | COMPUTERIZED SYSTEMS AND METHODS RELATED TO CONTROLLED CONTENT OPTIMIZATION - Systems, methods, and computer-readable media are disclosed for controlling the display of digital content to users over an electronic network, such as the Internet. In accordance with one implementation, a computer-implemented method is provided that includes receiving at least one partition and at least one associated candidate promotion and receiving control data and previous engagement data associated with the at least one partition. The method further comprises, for each partition, generating an adjusted model of the control data over a first time period, generating a bid price control adjustment value and a bid price value associated with an earlier time period, and generating a bid uncertainty control adjustment value and a bid uncertainty value associated with an earlier time period. The method further comprises generating a bid price and a bid uncertainty for each candidate promotion, performing a market clearing process using at least one candidate promotion, and serving at least one of the candidate promotions. | 03-26-2015 |
20150032838 | SYSTEMS AND METHODS FOR CACHING AUGMENTED REALITY TARGET DATA AT USER DEVICES - Systems and methods are disclosed for transmitting, to user devices, data for potential targets predicted to be identified in an augmented reality application. One method includes receiving a request for target data related to at least one physical object within an image of a real-world environment captured at the device; identifying a current target representing the physical object within a virtual environment corresponding to the real-world environment; determining at least one potential future target to be identified at the device based on identified coincident target requests; and sending to the device target data for each of the current and potential future targets based on the determination, wherein the device presents the target data for the current target within the virtual environment displayed at the device and store the target data for the potential future target in a local memory of the device. | 01-29-2015 |
20140222554 | SYSTEMS AND METHODS FOR ADVERTISING ON CONTENT-SCREENED WEB PAGES - According to one aspect of the present disclosure, a method is provided for advertising on a content-screened web page. The method includes receiving an impression request for a URL for which an advertising impression is desired; screening HTML content of a web page identified by the URL; generating a rating for the URL based on the HTML content of the web page; assigning the rating to the impression request; and serving an advertising impression on the web page based on the rating. | 08-07-2014 |
20140074597 | METHOD AND SYSTEM FOR MEDIA INITIALIZATION VIA DATA SHARING - A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell. | 03-13-2014 |
20140046758 | SYSTEMS AND METHODS FOR DETERMINING BIDS FOR PLACING ADVERTISEMENTS - Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement. | 02-13-2014 |
20130197994 | SYSTEMS AND METHODS FOR DISPLAYING DIGITAL CONTENT AND ADVERTISEMENTS OVER ELECTRONIC NETWORKS - System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method. | 08-01-2013 |
20130080439 | Systems and Methods for Contextual Analysis and Segmentation of Information Objects - Systems and methods are disclosed for contextual analysis and segmentation of information objects. In accordance with one implementation, information objects, such as web pages and user profiles, may be processed to obtain a list of key terms. An index may be created containing each of the information objects and associated key terms. Information objects may then be matched to contextual segments (i.e., categories of information objects) by submitting terms associated with the contextual segments against the index. Further, thresholding may be applied, so that only the most relevant information objects for a contextual segment are assigned to the contextual segment. | 03-28-2013 |
20130080434 | Systems and Methods for Contextual Analysis and Segmentation Using Dynamically-Derived Topics - Systems and methods are disclosed for contextual analysis and segmentation of information objects. According to one implementation, information objects, such as web pages and user profiles, may be analyzed to identify key terms. These key terms may be included in a contextual representation of an information object. By comparing the contextual representations of a plurality of information objects, one or more contextual segments (i.e., categories of information objects) may be created. Each contextual segment may also be associated with its own contextual representation. Once a contextual segment has been created, information objects may be assigned to the contextual segment. These contextual segments may be used to deliver targeted advertising, for example. | 03-28-2013 |
20130080374 | SYSTEMS AND METHODS FOR GENERATING A FORECASTING MODEL AND FORECASTING FUTURE VALUES - Systems and methods are provided for generating a forecasting model based on a set of measured values. Consistent with certain embodiments, the forecasting model may include a seasonal function and a trend function. Further, consistent with other embodiments, the computer-implemented systems and methods may include computing the forecasting model by minimizing an error function representing the error between the forecasting model and the measured values. In addition, consistent with yet other embodiments, the computer-implemented systems and methods may include a process for outlier detection and removal based on a computation of residuals. Still further, consistent with some embodiments, systems and methods may be provided to filter the seasonality and/or the trend components to eliminate sudden variations in the model predictions resulting from sudden, large variations in the measurement values. | 03-28-2013 |
20110010452 | System and method for establishing a point-to-point connection - A communications system including a communications network, a multiplicity of communications terminals, a monitor operative to monitor whether or not a specific user is connected to the communications network, a point-to-point connection enabler operative to conditionally allow at least one seeking user to establish a point-to-point connection with at least one other user who is in a set of sought users and an authorization request manager operative to transmit an authorization request to the at least one other user, when the at least one other user is connected to the communications network, receive a response to the authorization request from the at least one other user and transmit the response to the point-to-point connection enabler prior to the point-to-point connection enabler allowing establishment of the point-to-point connection. | 01-13-2011 |