AT&T Intellectual Property I, L.P. (formely Bellsouth Intellectual Property, Inc.)
AT&T Intellectual Property I, L.P. (formely Bellsouth Intellectual Property, Inc.) Patent applications | ||
Patent application number | Title | Published |
---|---|---|
20120278823 | Method and Apparatus for Storage and Insertion of Advertisements - A method includes detecting a substitution signal at a set top box device. The method includes inserting an advertisement into a media stream in response to detecting the substitution signal and determining an advertising fee associated with insertion of the advertisement into the media stream. A first advertising fee is determined when the advertisement is a local advertisement for a provider of a product or service and is to be inserted at a first location in the media stream that follows a national advertisement for the product or service. The first advertising fee is higher than a second advertising fee that is associated with insertion of the local advertisement for the provider of the product or service at a second location in the media stream | 11-01-2012 |