EXACTTARGET, INC. Patent applications |
Patent application number | Title | Published |
20150193808 | SYSTEM AND METHOD TO EFFICIENTLY GENERATE ELECTRONIC MARKETING CAMPAIGNS - A computerized method and system for efficiently generating a digital marketing campaign is disclosed. The method and system includes receiving, at a server, a request from an enterprise device to generate a marketing campaign using a playbook wizard, providing for display, to the enterprise device, the playbook wizard, the playbook wizard comprising a plurality of prompts to select a recipient list, select a communication template from a database, and select a communication trigger, receiving, at the server, a selection from the enterprise device, the selection identifying at least one recipient list, at least one communication template, and at least one communication trigger, and creating a marketing campaign for each recipient based on the selection. | 07-09-2015 |
20140278940 | SYSTEM, METHOD, AND COMPUTER-READABLE PROGRAM FOR PROVIDING SCHEDULED AND RELEVANT ADVERTISEMENT CONTENT - A computerized method and system for providing scheduled and relevant advertisement content in electronic marketing communications is disclosed. The method includes receiving a plurality of advertisement content at a server, each advertisement content of the plurality of advertisement comprising a media content corresponding to a marketing advertisement and an expiration data corresponding to an expiration date for the marketing advertisement, associating each advertisement content of the plurality of advertisement content with a content type in a database, the content type identifying a geographic location that is relevant to each advertisement content, assigning a priority to each advertisement content of the plurality of advertisement content in the database, the priority based at least on part on the content type, creating an advertisement schedule for the plurality of advertisement content based at least in part on the priority, content type, and expiration data associated with each advertisement content of the plurality of advertisement content with the server, creating at least one electronic message for a recipient with the server, the at least one electronic message comprising at least one advertisement content selected from the plurality of advertisement content based on the advertisement schedule and at least one demographic attribute of the recipient. | 09-18-2014 |
20140244378 | SYSTEM AND METHOD FOR PROVIDING REAL TIME RESPONSE TO CUSTOMER ACTIVITY - A computerized method and system for providing real-time response to consumer activity is disclosed. The method and system includes receiving a consumer activity, the consumer activity being associated with marketing engagement by a consumer, analyzing the consumer activity to determine one or more changes to previously known attributes of the consumer stored in a database, pushing the one or more changes into a data queue, processing the one or more changes from the data queue based on a business logic process, the business logic process comprising one or more marketing activities and a timing for each marketing activity of the one or more marketing activities, and performing the one or more marketing activities based at least in part on the business process. | 08-28-2014 |
20140173012 | SYSTEM AND METHOD FOR MANAGING EMAIL SEND JOBS - A method and system for managing email send jobs. Managing email send jobs includes constructing and building a plurality of emails based upon an executable process, wherein each of the plurality of emails comprises an activity data and at least one email recipients. Managing email send jobs also includes routing each of the plurality of emails to a queue at a location, wherein the location is determined based in part upon proximity to at least one of the at least one email recipients, processing each of the plurality of emails within each queue, injecting each of the plurality of emails into a mail transfer agent at the location, and sending each of the plurality of emails to the at least one email recipients. | 06-19-2014 |
20140143337 | SYSTEM AND METHOD FOR GENERATING PERSONALIZED SHORT LINKS AND MONITORING ACTIVITY - A computerized method and system to generate individualized shortened URLs and track user activity is disclosed. A method includes generating an individualized shortened URLs for each of a plurality of recipients, sending communications to each of the plurality of recipients, wherein each of the communications includes the individualized shortened URL, receiving a request from at least one of the plurality of recipients for the individualized shortened URL, and referring the request to a destination URL. | 05-22-2014 |
20140129319 | SYSTEM, METHOD, AND NON-TRANSITORY COMPUTER-READABLE MEDIUM FOR SIMULATING AN ELECTRONIC MESSAGE CAMPAIGN - A computerized system, method, and non-transitory computer-readable medium for simulating an electronic message campaign is disclosed including establishing one or more simulated subscribers and storing an information associated with each of the one or more simulated subscribers in a database, wherein the information comprises a profile information for each of the one or more simulated subscribers, receiving one or more communications addressed to the one or more simulated subscribers, processing the one or more communications based upon the profile information for each of the one or more simulated subscribers to generate a campaign activity, and processing the campaign activity. | 05-08-2014 |
20140108973 | SYSTEM AND METHOD TO GENERATE A TARGETED AUDIENCE - A computerized method and system for generating a graphical user interface to build an audience is disclosed including receiving a plurality of filtering attributes from a database, the filtering attributes representing characteristics associated with a plurality of recipients, generating a graphical user interface comprising a plurality of lines and at least one Boolean operand, binding at least one attribute and at least one range to each row, grouping a plurality of lines with the at least one Boolean operand to generate a Boolean expression, and executing the Boolean expression to filter the plurality of recipients based on the characteristics in the database. | 04-17-2014 |
20140108443 | SYSTEM AND METHOD TO GENERATE A DATA-RICH TEMPLATE - A computerized method and system for correlating template data to select contextually relevant content including receiving a request from a consumer device to serve a template at a server, the template comprising at least one tag, selecting a content in a database associated with the at least one tag based at least in part on a correlation between the template and the at least one tag, substituting the at least one tag with the content, and transmitting the template from the server to the consumer device. | 04-17-2014 |
20130139069 | SYSTEM AND METHOD FOR MANAGING A MESSAGING CAMPAIGN WITHIN AN ENTERPRISE - A method and system for managing a messaging campaign within an enterprise are disclosed. Such a method includes generating with a server a user interface, the interface being configured to allow a user to select a recipient list based upon one or more contextual attributes stored in a database, wherein the contextual attributes are based upon the interaction of one or more recipients with external systems. The method also includes selecting a recipient list using the user interface based upon a set of contextual attributes, generating electronic messages within a message campaign, and sending the electronic messages to recipients on the recipient list. | 05-30-2013 |