20130126599 | SYSTEMS AND METHODS FOR CAPTURING CODES AND DELIVERING INCREASINGLY INTELLIGENT CONTENT IN RESPONSE THERETO - In connection with a computing device with an optical reader that may be operated by a user, a computer readable code (for example a bar code or unique image) is collected by the device, and then transmitted to a server. The user of the device may thereafter be provided with relevant, targeted, navigable on-screen information and offers based on their usage history, preferences, behavior, associations and/or the historical use and behavior of other users, as well as advertiser preferences. In sum, apparatuses, systems and methods are provided that may provide a unique way of using bar codes combined with a smart server to deliver special content to smartphones, iPads, Android tablets, and the like, as well as other devices. Positive feedback loops may be created with users, so that delivered content becomes increasingly customized (intelligent) to their special interests. | 05-23-2013 |