20140136506 | SYSTEM AND METHOD FOR SELECTING DATA TO BE PRESENTED ON A WEB SITE - A system and method for selecting content to be presented to a user of a web site by identifying a topic of a content item on a web site using a ranking of a significance of terms relating to the topic in the content item, identifying a topic of interest on the web site of the user from an input of the user into the web site, and selecting the content item with the highest significance ranking for the topic of interest of the user. | 05-15-2014 |