20120191535 | SYSTEM AND METHOD FOR TRACKING COMMERCIAL ACTIVITY - A method tracking commercial activity including receiving a tangible insert from an advertising party bearing a unique code, storing recipient information including name and mailing address for a recipient in a computer memory, applying the mailing address for the recipient to a mailing host, determining and storing the unique code in association with at least some recipient information corresponding to the mailing address that was applied to the mailing host, physically inserting the insert with the unique code into the mailing host, delivering the mailing host for further delivery to the recipient, receiving insert use information generated by use of the insert subsequent to delivery to the recipient, storing a log file including the insert use information and the recipient information in the computer memory, and transmitting the log file to at least one third party, wherein the third party is separate from the advertising party providing the insert. | 07-26-2012 |