Entries |
Document | Title | Date |
20090287566 | USER EXPERIENCE OF ADVERTISEMENTS BY ALLOWING USERS TO IDENTIFY ADVERTISEMENTS THAT USERS DISLIKE - The embodiments of the present invention fill the need of avoiding the display of advertisements that are strongly disliked by users. Displaying advertisements that are strongly disliked (or offend), web sites stand the chance of driving users away or losing users. By allowing users to identify advertisements that offend or annoy (or are strongly disliked by them), web sites can configure the systems so that offensive or annoying advertisements are not displayed to the users in the future. In addition, when a user is seriously turned off by an advertisement, the user is more likely to indicate his/her dislike toward the advertisement (ad). The user is also likely to give a reason as to why he/she does not like the ad, and could be willing to provide further information on what types of ads are also liked or disliked by the user. User input can then be collected, enabling custom application of the user's preference for certain types of advertisements. | 11-19-2009 |
20090319365 | System and method for assessing marketing data - The present invention includes a system and method for managing media received from a plurality of media sources. Media content is received from a media source over a communication network. The media content is formatted in a first format and comprises news and advertising material relating to a respective subject. The received media content is processed into processed content, wherein the processing includes filtering, annotating and standardizing the content. Moreover, processed content is rendered, wherein the rendering includes transforming the processed content from the first format into a second format. The processed content formatted in the second format is stored in an electronic storage repository, and, in response to a search for the processed content, the processed content is retrieved from the electronic storage repository. Further, the processed content is further transformed from the second format to a third format, and delivered in the third format to a user. | 12-24-2009 |
20100010890 | Method and System for Measuring Advertisement Dwell Time - A method and system for measuring online advertisement dwell time. The method comprises monitoring a plurality of events being generated in a response to a user interaction with the online advertisement embedded in the webpage; determining at least a type of each event being monitored; instructing a counter adapted to count the dwell time to perform at least terminating the counting, starting the counting or stopping the counting; and recording a value of the counter as a measured dwell time, upon termination of the counting. | 01-14-2010 |
20100023391 | SYSTEM AND METHOD FOR TRACKING COMMERCIAL ACTIVITY - A method tracking commercial activity that can be initiated by a print or electronic media provider and that includes creating an insert that contains unique code information and associating the code information with a particular recipient for tracking consumer transactions by imaging a code or applying electromagnetically-readable media onto an insert and applying recipient information onto a mailing host. The code and recipient information are maintained on a relational database and the mailing host and insert are delivered to a recipient. When the recipient takes some action with the insert, the insert use information by the particular recipient is collected and the relational database is used to identify the recipient. A marketing database is then created from the insert use information by the particular recipient. In one method, the code information on the insert and the recipient information are recorded by a publisher during binding and processing of a magazine, catalogue, or loose leaf mailing. | 01-28-2010 |
20100057555 | MEDIA OBJECT METADATA ASSOCIATION AND RANKING - Metadata may be associated with media objects by providing media objects for display, and accepting input concerning the media objects, where the input may include at least two different types of metadata. For example, metadata may be in the form of tags, comments, annotations or favorites. The media objects may be searched according to metadata, and ranked in a variety of ways. | 03-04-2010 |
20100076837 | Presence optimized advertisement publishing system and methodology - A system and method are provided for publishing certain advertising information on-line. Presence indicators are incorporated into merchant advertisements published online. The presence indicators are preferably active hyper-links that are configured to allow a consumer to send a request to a merchant for initiation of a 2-way real time communications session. The system provides for adding one of a pool of merchant representatives to an opened communications session with the consumer. Advertisements may be selectively published or withheld from publication based upon the availability status of an associated merchant. | 03-25-2010 |
20100082421 | CLICK THROUGH RATE PREDICTION SYSTEM AND METHOD - A computer implemented method comprises analyzing a plurality of attributes of a sample of online documents using a boosted decision tree and generating a model from it. The model is used to predict a click through rate (CTR) of an additional online document based on the analyzing. The predicted CTR is output to a display device, storage medium or network. | 04-01-2010 |
20100082422 | PLACEMENT IDENTIFICATION AND RESERVATION - A reservation system receives placement inventory data from publishers that define placements that the publishers are offering for reservation. Placement queries that include targeting criteria for advertisements are received from an advertiser. Available placements that satisfy the target query from the placements defined in the placement inventory data are identified as target placements. The advertiser can reserve the placements from the publisher, and modify the reservation during a reservation period. Advertisements belonging to a campaign of the advertiser can be provided to the publisher either by the advertiser directly in response to publisher requests to serve an advertisement for the reservation, or can be provided to the publisher by the reservation system or an advertising server in communication with the reservation system. Discrepancies of reported performance of advertisements in the placements reported by the advertisers and the publishers can be reconciled and attributed to either the advertiser or the publisher. | 04-01-2010 |
20100106593 | INTERNET EXCHANGE BROKER METHOD AND SYSTEM - An Internet Exchange and a method thereof, wherein the Internet Exchange is arranged between at least one mobile network operator and at least one Internet content provider. An operator domain may include a component containing network presence information; a component containing global location information of a mobile station; and a component containing awareness and context information for the mobile station. Gateways may retrieve this information from the operator domain components and may deliver messages and advertisement consumption information between the mobile network operator and the Internet content provider. A user data management component may manage interactions between the mobile network operator, the operator domain components, the mobile station, and the Internet content provider; and a content aggregation and management component may manage, store, format, and deliver media information supplied by the Internet content provider to the mobile network operator. | 04-29-2010 |
20100121702 | Search and storage engine having variable indexing for information associations and predictive modeling - An engine, system and method for predicting a rating of a mention on the Internet. The engine, system and method include a search engine that crawls the Internet for the mentions of ones of a plurality of analysis topics, and that downloads the feeds located in accordance with the crawl, a repository for storing the located feeds mentioning ones of the analysis topics, an open rules input for entry of a plurality of rules, provided in parallel to the search engine and the repository, wherein each of the plurality of rules is applicable to perform at least one manipulation on a respective one of the analysis topics, wherein the at least one manipulation at least results in at least one first rating of the respective one of the analysis topic, and a predictive engine that, in accordance with the at least one manipulation and at least one environmental circumstance, generates a predictive rating of the respective one of the least one analysis topic, wherein the predictive rating is different than the at least one first rating | 05-13-2010 |
20100121703 | ON-VEHICLE DEVICE AND ADVERTISEMENT INFORMATION DISTRIBUTION SYSTEM - Provided is an on-vehicle device which can build a charge system which can charge in accordance with use of advertisement information. The on-vehicle device stores uplink information including some or all of information indicating whether the advertisement information is received, information indicating whether the received advertisement information is displayed, and information indicating whether a vehicle (C) has stopped before reaching an advertisement object point indicated by the advertisement information. Each of the information is made to be a charging object for advertisement. | 05-13-2010 |
20100131350 | USING LOCATION-SPECIFIC PRICE AND/OR PERFORMANCE INFORMATION IN AN AD SYSTEM - The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example. | 05-27-2010 |
20100138290 | System and Method for Auctioning Avails - A system and method is provided for use in connection with auctioning delivery spots (e.g., ad spots) or commercial impressions in a broadcast network. The system provides ( | 06-03-2010 |
20100145790 | SYSTEM AND METHOD FOR RESEARCHING VIRTUAL MARKETS AND OPTIMIZING PRODUCT PLACEMENTS AND DISPLAYS - A system and method for researching virtual markets and using the research to optimize product placements and displays. The system includes a monitoring engine configured to monitor information about user reactions and/or at least one product. The system also includes a recommendation engine configured to recommend a location within a virtual universe to display the at least one product based on the information monitored by the monitoring engine and a display engine configured to display the at least one product at a recommended location. | 06-10-2010 |
20100145791 | ANALYZING RETURN ON INVESTMENT OF ADVERTISING CAMPAIGNS USING CROSS-CORRELATION OF MULTIPLE DATA SOURCES - In various embodiments, strategies, tools and techniques are provided for processing and analyzing data in an advertising measurement system accessible through a software-as-a-service model or a client-downloaded computer program. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. The data may be matched and cross-correlated for calculating return on advertising investment measurements and other metrics. The data may be used to optimize media placement generally or to address advertising content to specific households. Methods for storing and accessing data in the advertising measurement system by distributing the data across multiple shards are also provided. In addition, methods for protecting privacy of communicated data are disclosed. | 06-10-2010 |
20100153207 | METHOD AND SYSTEM FOR PROVIDING CONSUMER SERVICES WITH A TELEMATICS SYSTEM - A telematics unit monitors location information and a vehicle information bus for diagnostic and other vehicle information and a request for services command initiated with hardware coupled to the telematics unit, remotely from another device, or automatically upon the occurrence of a vehicle trigger. The telematics unit composes a request message that includes vehicle location information and an indicator of a type of services requested, and transmits the message to a telematics server. The server performs a table lookup to find entries containing information of requested services available within a predetermined range of the vehicle. The server transmits a response message to the telematics unit, or other device, for presentation of the requested information. The response message may include a file containing promotional information relative to the service provider(s). The TCU may transmit a message that includes metrics relative to how a user played the promotional information file. | 06-17-2010 |
20100161406 | Method and Apparatus for Managing Classes and Keywords and for Retrieving Advertisements - A method and apparatus for managing classes and keywords and retrieving advertisements in a mobile station ( | 06-24-2010 |
20100169173 | System and Method for Action-Based Advertising - A method for providing access for a terminal to content of a website and to a first and second advertising message, comprising: presenting the content and at least the first advertising message to a user by means of the terminal; detecting an action by the user of the terminal, which action relates to one of the first and second advertising messages; stopping the presentation of the second advertising message if the second advertising message has also been presented to the user, and presenting the second advertising message to the user if the second advertising message has not been presented to the user; generating an indication signal which forms an indication of this action; determining, on the basis of this indication signal, an advertisement impact value (AIM), which is a measure of the number of indication signals received compared to the number of first and second advertising messages sent. | 07-01-2010 |
20100174602 | Methods and systems for providing targeted marketing over the internet - A system, method and computer-readable medium for providing customized content to at least one prospective customer are disclosed. In one embodiment, the method includes the step of creating a personalized portal page in a database by aggregating corporate information relevant to a prospect's business interest. Next, the method directs the personalized portal page to the prospect. Once the prospect accesses the portal and reviews the content, the present system then gathers prospect behavior data. Next, a report based on the prospect behavior data is generated, and then the personalized portal page is modified in response to the behavior data. | 07-08-2010 |
20100185507 | METHOD AND SYSTEM FOR GENERATING AN ADVERTISEMENT WITH CUSTOMIZED CONTENT - An exemplary embodiment provides a computer-implemented method of online marketing. In a server, a node x of a social graph linked to a node y of the social graph is identified through a tie λ comprising a behavior μ of the node y with the social networking website and a profile information μ of the node y with the social networking website. An advertisement relevant to the tie λ is determined. A design α is applied to the advertisement through an algorithmic analysis in the server of the tie λ. A characteristic of the node y is algorithmically integrated into the advertisement. The advertisement is displayed on a webpage accessible by node x. | 07-22-2010 |
20100223122 | SYSTEM, METHOD, AND STORAGE MEDIUM FOR PROVIDING VARIABLE CONSUMER-ORIENTED INFORMATION IN A RETAIL ENVIRONMENT - An exemplary embodiment of the invention relates to a method, system, and storage medium for providing variable consumer information at a retail display location. The system comprises a host system further including a server; a commercial display services application including a user interface executing on the server; and a data storage device coupled to the server. The data storage device stores databases of diverse media formats including: a linked advertisement database operably configured to store audio-video advertising content and audio-video advertisement records; a static advertisement database operably configured to store static advertising content and static advertisement records; an audio clip database operably configured to store audio clip content and audio clip records; and a file database storing registration information; and a link to at least one retail entity. The host system provides advertisement programming services including customer registration; programming content selection selected from at least one of the linked advertisement database, the static advertisement database, and the audio clip database; programming content formatting; and assembly of the content resulting in an advertising program loop. The invention also comprises a method and storage medium. | 09-02-2010 |
20100235231 | LEAD ACQUISITION, PROMOTION AND INVENTORY MANAGEMENT SYSTEM AND METHOD - A lead acquisition, promotion and inventory management system and method are described that optimize the delivery and revenue of cost per acquisition (CPA) advertising programs, while implementing user targeting techniques to reach interested potential consumers. Clients, such as advertisers, can create a program to be implemented. Based on the program information, a number of leads is calculated that can be collected. The leads are generated by targeting and selecting qualified users from a user pool, and determining if they are compliant with the requirements of the program. Compliant leads are then allocated and delivered to the client. | 09-16-2010 |
20100262484 | INTEGRATED CAMPAIGN PERFORMANCE REPORTING AND MANAGEMENT - Systems and methods for integrated campaign management interfaces for online advertisements. A campaign management interface facilitates review of advertising placements (e.g., websites) and keywords, as well as provide a detailed analysis of subgroups (e.g., webpages within a website) in a single interface. | 10-14-2010 |
20100274660 | METHODS AND APPARATUS FOR ORDERING ADVERTISEMENTS BASED ON PERFORMANCE INFORMATION AND PRICE INFORMATION - An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores. | 10-28-2010 |
20100287047 | Calling Banners - A system, a method and an ad banner for enabling an advertiser to initiate communication with at least one user, using the ad banner, which is associated with the advertiser. The ad banner includes a calling tool, enabling to initiate a call between the user and the advertiser, where the calling tool is activated and deactivated according to predefined rules including at least one activation condition, according to which the calling tool can be activated. | 11-11-2010 |
20100306043 | Measuring Impact Of Online Advertising Campaigns - Methods and systems allow measurement of effectiveness of advertising campaigns based on online advertisements targeted towards specific sets of members. A set of members is allowed to see an advertisement whereas another set of members is withheld from seeing the advertisement under conditions similar to the first set. Test sets obtained from the two sets of members are polled with questions evaluating effectiveness of advertisement. The poll questions evaluate effectiveness based on factors including brand awareness, purchase intent, or brand favorability. Statistical analysis is performed to quantitatively measure the effectiveness of the advertisement by measuring the improvement in above factors as a result of showing the advertisement. | 12-02-2010 |
20100306044 | SYSTEM AND METHOD FOR REPORTING ADVERTISING METRIC DATA - A method comprising the steps of using a processor running a program to perform the step of receiving, at an advertising entity, a report message containing an identifier of an application which presented advertisements, and a data structure with metrics for the advertisements which were presented by the application. | 12-02-2010 |
20110029373 | MEDIA PLAY OPTIMIZATION USING MAKE GOOD STRATEGIES - Systems, methods, and a user interface for automatically scheduling a media play are disclosed. The user can specify, via the user interface, a strategy for how missed plays are made good. A play verifier reports which scheduled advertisements failed to play on a periodic basis or real time basis. Advertising campaign managers receive notification of play failures and determine the remedial action to take according to the criteria selected by the user for how to compensate for missed plays. | 02-03-2011 |
20110035270 | Network Advertisement Transmission Device and Method - A technique of integrating advertisements through broadcasting with that through a network out of advertisement media and particularly a technique of producing high advertisement effectiveness by automatically synchronizing advertisement timing is provided. A network advertisement transmitting method for transmitting advertisement data outputted at the user terminal device, comprising in advance a broadcast information database | 02-10-2011 |
20110035271 | APPARATUS AND METHOD FOR PROCESSING DATA COLLECTED VIA WIRELESS NETWORK SENSORS - An apparatus for processing data collected via a wireless network sensor includes modules for receiving and processing the data. The wireless network sensor includes a plurality of sensors for detecting events occurring proximate the sensors, a processor for receiving and processing data from the sensors, and a wireless transmitter for wirelessly transmitting data. The apparatus also includes modules for parsing events, episodes, vectors, links, and paths based upon the received data. The paths can be used to generate a representation of traffic patterns in a space monitored by wireless network sensors. | 02-10-2011 |
20110040611 | USING COMPETITIVE ALGORITHMS FOR THE PREDICTION AND PRICING OF ONLINE ADVERTISEMENT OPPORTUNITIES - In embodiments of the present invention, improved capabilities are described for applying a plurality of algorithms to predict performance of online advertising placements. The plurality of algorithms to predict performance may include advertiser data, historic event data, user data, real-time event data, contextual data, and third-party commercial data. Further, a computer program product, based on the methods and systems of the present invention, may include a set of instructions for tracking performance of the plurality of algorithms under a variety of market conditions. In embodiments, the computer program product may include a set of instructions for determining performance conditions for an algorithm, and/or include a set of instructions for tracking market conditions. Further, the computer program product may include a set of instructions for selecting an algorithm for predicting performance of advertising placements based on current market conditions. | 02-17-2011 |
20110060642 | CUSTOMIZABLE METHOD AND SYSTEM FOR THE AUTOMATIC MANAGEMENT AND EVALUATION OF BUSINESS LEAD CREATION AND DEVELOPMENT - A method for measuring the performance and utilization of a marketing campaign, including tracking responsiveness of a plurality of distribution channels to respective leads, wherein each respective distribution channel has at least one component, measuring a return on investment for a marketing campaign, managing the respective distribution channels, evaluating performance of the marketing campaign, and evaluating performance of the at least one components of the respective distribution channels on the leads. The marketing campaign includes at least one marketing event, the leads are attributed to the at least one marketing event, and the leads are associated with a voice of customer evaluation. | 03-10-2011 |
20110060643 | CUSTOMIZABLE APPARATUS AND SYSTEM FOR THE AUTOMATIC MANAGEMENT AND EVALUATION OF BUSINESS LEAD CREATION AND DEVELOPMENT - A programmed application set to measure the performance of a marketing campaign and the utilization of distribution channels, including a lead assignment portion, a voice of customer evaluation generator, a marketing campaign evaluation portion, and a distribution channel evaluation portion. The voice of customer evaluation generator generates a voice of customer evaluation for each lead with an actionable value above an actionable threshold. The lead is assigned to the marketing campaign responsible for the lead's creation, and processes of the distribution channel are tracked as the distribution channel services the lead. The programmed application set is configured to execute on a microprocessor assembly including a microprocessor, a memory operationally connected to the microprocessor, and a network interface operationally connected to the microprocessor. A user may review the marketing campaign's performance, review a distribution channel's performance, and reassign the lead to a second distribution channel. | 03-10-2011 |
20110087539 | PACKETIZED ADVERTISING UTILIZING INFORMATION INDICIA - A method and system for packetized advertising carried out with machine readable and decodable information indicia, where the packetized advertisements are formed by associating any combination of a plurality of products and services with the information indicia. In response to a device capturing an image of the information indicia a universal resource locator (URL) is generated. The URL generates a webpage with a series of URL that correspond to the plurality of products and services that are associated with the captured information indicia. | 04-14-2011 |
20110093328 | ITEM INFORMATION SYSTEM - An item information system for providing item-related information includes an item mapping of item codes to item information related to the items and a user mapping of user identifiers to user information. Item codes are received via a communication link along with user identifiers of the users who submitted the item codes. The item codes are provided to the users via advertisements for the items. For each received item code, the corresponding item information is retrieved from the item mapping. An item message is sent from the item information system that includes a link to item information as indicated by the item mapping. The item information system enables a user to obtain an item code from an advertisement, submit the item code to the item information system, and receive the item information related to the item of the advertisement. | 04-21-2011 |
20110099058 | System for Providing Classified Advertisement - Disclosed is a system for providing classified advertisement. The system includes a control device, a data device, a downloading device, an analyzing device and an advertisement-managing device. The data device is connected to the control device to provide data. The downloading device is connected to the control device to receive the data from the data device. The analyzing device is connected to the control device to analyze user-related information provided from the downloading device. The analyzing device includes a hardware-analyzing unit, a software-analyzing unit, an IP-analyzing unit and a content-analyzing unit. The advertisement-managing device is connected to the control device to provide advertisement to the downloading device based on the analysis by the analyzing device. | 04-28-2011 |
20110112899 | SYSTEMS AND METHODS FOR MANAGING MARKETING PROGRAMS ON MULTIPLE SOCIAL MEDIA SYSTEMS - System and method for managing marketing programs on multiple social media systems. The method includes the steps of creating a message for one or more social media systems associated with a marketing program. The message is created via a social relationship management (SRM) system that interfaces with the social media systems. The message may be a simple text message or a multimedia message. Next, delivery of the developed message to the social media systems programs is scheduled. The SRM further customizes the message format according to the rules and requirements of the corresponding social networking systems, before publishing the customized message to the social media systems at the scheduled time. The published messages are monitored and appropriate insights are drawn from the monitored messages and their responses by social media system members. | 05-12-2011 |
20110137721 | MEASURING ADVERTISING EFFECTIVENESS WITHOUT CONTROL GROUP - Measurement data is accessed. The measurement data is associated with a group of users that have been exposed to at least one advertising creative that is part of an advertising campaign. The measurement data reflects one or more consumer responses and one or more non-zero exposure levels. The non-zero exposure levels correspond to non-zero amounts of exposures to at least one advertising creative that is part of the advertising campaign. A model that relates consumer response measures to one or more exposure levels is generated based on the accessed measurement data. Based on the generated model, a consumer response measure for a zero exposure level is determined. The zero exposure level corresponds to a zero amount of exposures to at least one advertising creative that is part of the advertising campaign. An advertising effectiveness metric is determined based on the consumer response measure for the zero exposure level and the accessed measurement data. | 06-09-2011 |
20110137722 | Method of Recording Usage of an Online Social Network - A method comprises receiving a logon request from a user of an online social network; processing the logon request to log the user in to the online social network; and recording usage of the online social network by the user. | 06-09-2011 |
20110145056 | INTERACTIVE ONLINE CLOSED LOOP MARKETING SYSTEM AND METHOD - An interactive online closed loop marketing system and method for marketing of a technical product or service product to companies and/or users of a plurality of network management systems is provided. A database populated with anonymous aggregate IT asset inventory information, user information, and company information (gathered and aggregated through the network management systems) is queried by a third party to evaluate and analyze the potential market for the technical product or service. The system and method further permit the third party to develop a survey and deliver the survey to users of the network management system via the network management system thereby permitting the third party to further quantify and analyze the potential market opportunity. Additionally, the system and method permit the third party to target advertising for the product or service directly to end users via the network management system while tracking the effectiveness of the advertising campaign. | 06-16-2011 |
20110153411 | METHOD AND SYSTEM FOR IDENTIFICATION OF AN ONLINE PURCHASE WITHOUT NOTIFICATION OF MAKING THE PURCHASE - A system and method for identification of an on-line purchase by tracking on-line advertisement interaction. The method comprises comparing between at least one cookie value generated by a tracking server and at least one cookie value provided by one or more web servers, wherein the comparison results in a list of matching cookies; matching between a plurality of on-line purchase transactions and a plurality of on-line advertisements that a user interacted with, wherein the matching is based, in part, on the list of matching cookies and click identifications; and generating, based on the matching results, a report including conventions of the user interaction with the plurality of on-line advertisements into one or more on-line purchases made by the user. | 06-23-2011 |
20110161159 | SYSTEMS AND METHODS FOR INFLUENCING MARKETING CAMPAIGNS - Systems and methods for influencing an Internet-based marketing campaign are provided. An introduction panel is sent to a plurality of N generation recipients. Each respective N generation recipient that uses the introduction panel to invite N+1 generation recipients is tracked. An invitation panel is sent to the N+1 generation recipients. Which respective N+1 generation recipients use the invitation panel to perform a defined campaign action is tracked. Each respective N generation recipient is credited with N+1 generation recipients that (i) were invited to the campaign by the N generation recipient and (ii) performs a campaign action. These steps are repeated for subsequent generations N. For each N generation recipient credited during these repeated steps, each ancestor recipient that invited (i) the respective N generation recipient or (ii) another ancestor of the respective N generation recipient to the campaign is also credited. | 06-30-2011 |
20110161160 | SYSTEM AND METHOD FOR MONITORING AUDIENCE IN RESPONSE TO SIGNAGE - A system and method for monitoring media viewing activity by one or more individuals is disclosed. In general, the location of a sign can be identified, a human eye can be located and tracked and vectoring module and a projection module can determine if the individual's eyes are directed towards the sign. The content of the signage can be coordinated with the direction of the eye in real time to determine what content the individual viewed. An audience reaction module can acquire audience reaction data such as how long eyes are engaged on the sign and can determine other reactions such as a smile a frown or a gesture of interest or disinterest based on the change of content on the signage. The system allows for an advertiser to acquire and evaluate audience feedback related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.). | 06-30-2011 |
20110178864 | Direct Tracking of Keywords to Ads/Text - The present invention overcomes the deficiencies and limitations of the prior art by providing a direct tracking module for keywords. In one embodiment, the system comprises a direct tracking module, a bid management system, a web analytics tool and a search engine. The direct tracking module interfaces with the bid management system to provide user interfaces for reviewing data about specific keyword and ads/text pairs. The direct tracking module uses unique codes to provide specific information about which combination of keyword and text generated specific Web traffic, such as traffic that generated a sale. This is particularly advantageous because the keyword/text pairs that generate a large number of sales can be reused to generate future traffic. Similarly, keyword/text pairs that do not generate Web traffic can be eliminated from the words that are purchased by the advertiser. Thus, the present invention greatly reduces the uncertainty presently provided by keyword purchasing schemes offered by present-day search engines. The present invention also includes a novel method for the direct tracking of keywords to ads/text. | 07-21-2011 |
20110184800 | Systems and methods for accountable media planning - Systems and methods for facilitating web-based media planning are disclosed. Media campaigns are recommended based on querying a data library and using a targeting goal. A measure of success of the campaign is determined from responses to the campaign. | 07-28-2011 |
20110202404 | Marketing Communication and Transaction/Distribution Services Platform for Building and Managing Personalized Customer Relationships - An interactive marketing communication and transaction services platform for managing personalized customer relationships. The platform facilitates communication and transactions between consumers, retailers and manufacturers, by helping suppliers customize product/service offerings, presentations and advertising messages to reflect individual consumers' needs, while providing portals with premium advertising messages for personal interactive info/news/entertainment services. The core of the platform consists of i) a central database system with ‘product/retail information’ and ‘holistic purchase-behavior specific consumer profiles’, generated by registering on-line product/retail information retrieved by consumers, as well as purchases made both on-line and in-store, using a loyalty card; ii) software applications, that create ‘market intelligence’ on manufacturer/retailer offers, consumer purchase needs, market performance of products/retailers and impact of brand/retailer presentations and ads on consumer purchase behavior; and iii) standard performance indicators, that make it possible to benchmark individual consumer communication programs against each other. | 08-18-2011 |
20110208578 | Offer Delivery System - An offer delivery system provides a mechanism for coordinating presentation of offers to customers that may originate from multiple different sources and that may be delivered to the customers over different channels. The systems makes use of rules to prioritize, select, and time the delivery of offers to any particular customer, allocate limited resources in the channels to deliver offers to a set of customers, and provide mechanisms for users or their agents to limit the delivery of offers, for example, by their frequency or type. | 08-25-2011 |
20110218850 | SCIENTIFIC TARGETING FOR ADVERTISEMENT AND CONTENT SELECTION, DISTRIBUTION, AND CREATION - The invention is a computer-aided method of optimizing advertisements and content by grouping viewers into scientific segments, optimizing an advertisement and pieces of content by scientific segments, selecting an advertisement or content to display to a scientific segment, and creating a scientific targeted advertisement or piece of content. | 09-08-2011 |
20110225035 | Determining Supply and Demand Using Online Advertisements - Systems, methods, and computer media for determining supply of and demand for a category of product or service are provided. Demand for a category of good or service is determined by combining advertising performance information for online advertisements relating to the category of goods or services and Internet query information relating to the category of goods or services using a weighting scheme. Supply of the category of good or service is determined by combining online advertisement placement information, offline advertisement placement information, and offline sales location information relating to the category of good or service using a weighting scheme. A user may select to view supply, demand, or supply and demand for the category of good or service. | 09-15-2011 |
20110231239 | METHOD AND SYSTEM FOR ATTRIBUTING AN ONLINE CONVERSION TO MULTIPLE INFLUENCERS - A method is provided for identifying and crediting interactions leading to a conversion, comprising acts of for each of at least one defined time interval, defining a recency factor used to scale a credit amount given to an influencing event occurring during the defined time interval; identifying at least one influencing event that influenced a conversion event; for each of the at least one influencing events, identifying a defined time interval in which the influencing event occurred and accessing the recency factor for that defined time interval; and apportioning the credit amount given to the conversion event among the at least one influencing event according to the recency factor for each influencing event. | 09-22-2011 |
20110231240 | Communicating Information in a Social Network System about Activities from Another Domain - In one embodiment, a method is described for tracking information about the activities of users of a social networking system while on another domain. The method includes maintaining a profile for each of one or more users of the social networking system, each profile identifying a connection to one or more other users of the social networking system and including information about the user. The method additionally includes receiving one or more communications from a third-party website having a different domain than the social network system, each message communicating an action taken by a user of the social networking system on the third-party website. The method additionally includes logging the actions taken on the third-party website in the social networking system, each logged action including information about the action. The method further includes correlating the logged actions with one or more advertisements presented to the one or more users on the third-party website as well as correlating the logged actions with a user of the social networking system. | 09-22-2011 |
20110238485 | METHOD AND APPARATUS FOR UTILIZING CONFIDENCE LEVELS TO SERVE ADVERTISEMENTS - An approach is provided for serving advertisements to users based on a confidence level of whether the user is in a demographic group. A request is received for initiating an advertising campaign. A confidence level is determined for each representative user of one or more devices that the respective user is a member of a demographic. The advertising campaign is served to devices based on the confidence levels. | 09-29-2011 |
20110270670 | METHOD AND SYSTEM FOR FACILITATING ONLINE ADVERTISING - This invention relates to a method of facilitating online advertising. The method includes the step of receiving a financial value, for example, a subscription, from at least one subscribing member, for example, an advertiser, of a system for facilitating online advertising for applying at least one advertising specific rule to advertisements provided on websites or web pages visited by users of the system. A further step involves measuring an amount of user activity on each of a plurality of websites visited by the users of the system by way of at least a client tracking module. A still further step involves allocating a portion of the received financial value to each website visited by the users of the system in proportion to the amount of user activity measured on each website. The invention also extends to an associated method and system. | 11-03-2011 |
20110270671 | Predicting number of selections of advertisement using hierarchical Bayesian model - A predetermined distribution type of a number of selections of an advertisement within a predetermined time period for a predetermined phrase and having a predetermined advertisement location is specified. A parameterization of a mean of the predetermined distribution type is also specified. The mean is determined using a hierarchical Bayesian model, based on the predetermined distribution type, the parameterization, and historical data regarding a number of actual selections of the advertisement for each of a number of phrases similar to the predetermined phrase. The mean corresponds to an average number of selections of the advertisement within the predetermined time period for the predetermined phrase and having the predetermined advertisement location, as predicted by the model. | 11-03-2011 |
20110276387 | VALUATION OF AN ADVERTISEMENT IN A PRINTED ADVERTISING CIRCULAR - A method for valuating an advertisement included in a printed advertising circular comprises computing a plurality of scores measuring aspects of the advertisement, and computing a quantitative valuation of the advertisement by computing a weighted aggregation of the scores. At least the computing of the weighted aggregation is performed by a digital processing device. The scores optionally include an advertisement size score. The scores optionally include at least one competition score measuring an aspect of competing advertisements also included in the printed advertising circular. The scores optionally include at least one past history score selected to adjust the quantitative valuation based on past advertising history of a product advertised by the advertisement. | 11-10-2011 |
20110276388 | System and Method for Managing, Distributing, and Advertising a Plurality of Promotional Offers - The present invention is a system and method for managing, distributing, and advertising a plurality of promotional offers. The promotional offers are deals such as coupons, gift certificates, and bargains. The present invention allows a plurality of advertisers to enter their promotional offer onto the present invention through an advertiser management infrastructure. The present invention distributes the promotional offers to a plurality of customers through a distribution infrastructure. The distribution infrastructure consists of a website, a mobile phone application, and a plurality of kiosks. The distribution infrastructure allows the plurality of customers to save, print, or share a particular promotional offer seen on the distribution infrastructure. | 11-10-2011 |
20110302024 | EXTENDED CONVERSION TRACKING FOR OFFLINE COMMERCE - In one embodiment, a physical world tracking mechanism may monitor the efficacy of an advertisement with an offline conversion component. A data storage device | 12-08-2011 |
20110307320 | Conversion Path Performance Measures And Reports - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content performance measures and reports. In one aspect, a method receives a request for a user interaction report that specifies measures of user interactions with content items for a reporting period. Initial user interaction data representing user interactions with content items over the reporting period are obtained, where the user interaction data is associated with unique identifiers that each represents a user device with which user interactions are associated. For each of the unique identifiers an initialization time that specifies a time at which the unique identifier was associated with a user device is determined. In turn, initial user interaction data that are associated with unique identifiers having at least a minimum age are selected as final user interaction data, where the age of a unique identifier is an amount of time between the initialization time for the unique identifier and a time at which the conversion occurred. The user interaction report is generated using the final user interaction data. | 12-15-2011 |
20110307321 | Conversion Path Performance Measures And Reports - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content performance measures and reports. In one aspect, a method receives a request for a user interaction report that specifies measures of user interactions with content items for a reporting period. Initial user interaction data representing user interactions with content items over the reporting period are obtained, where the user interaction data is associated with unique identifiers that each represents a user device with which user interactions are associated. For each of the unique identifiers an initialization time that specifies a time at which the unique identifier was associated with a user device is determined. In turn, initial user interaction data that are associated with unique identifiers having at least a minimum age are selected as final user interaction data, where the age of a unique identifier is an amount of time between the initialization time for the unique identifier and a time at which the conversion occurred. The user interaction report is generated using the final user interaction data. | 12-15-2011 |
20110307322 | Conversion Path Performance Measures And Reports - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated. | 12-15-2011 |
20110313842 | SYSTEM AND METHODS THEREOF FOR PROVIDING AN ADVERTISEMENT PLACEMENT RECOMMENDATION BASED ON TRENDS - A method for bidding for an advertisement placement of an on-line advertisement. The method comprises identifying at least a trend for at least a first term appearing in at least one data source; extracting at least a second term from at least one on-line advertisement; performing a correlation analysis, responsive of a desired trend of the at least first term, between the at least first term and the at least second term; and placing a bid for placement of the at least one on-line advertisement for any one of the at least first term and the at least second term that demonstrates a predefined correlation. | 12-22-2011 |
20110320259 | LOCATION BASED ADVERTISING SYSTEM AND METHOD - A computer-implemented location based advertising method is provided. The method includes receiving advertising information and an indication of a physical location associated with the advertising information. The advertising information is transmitted to a first client associated with a first user. Entrance to the physical location is detected by either the first user or a mobile device associated with the first user. The transmission of the advertising information and the detection of the entrance to the physical location of the first user or the mobile device are reported to a second client associated with a second user. The present invention further provides a location based advertising systems. | 12-29-2011 |
20120004976 | Dynamic Internet Advertising System - Methods and apparatus are provided for the dynamic placement, management and monitoring of Internet advertising. A provider of Internet content distributes the Internet content by embedding an advertisement placeholder in the Internet content; and provides the Internet content to an aggregator web site. The aggregator web site presents the Internet content to at least one end user with at least one advertisement in the advertisement placeholder. The advertisement placeholder is processed by a third party agent to automatically share revenue from the at least one advertisement with the provider of the Internet content and a provider of the aggregator web site. The advertisement placeholder can optionally be embedded in the Internet content using one or more templates. The third party agent also evaluates the content and at least one policy of multiple parties to identify at least one advertisement to present in the advertisement placeholder. The advertisement placeholder embodies a three party agreement between the provider of the Internet content, the provider of the aggregator web site and at least one advertiser. | 01-05-2012 |
20120004977 | Online Customer Service Technology - A system and method is disclosed for providing subscription-based products to a merchant's customers which are managed by a third party provider. The merchant sells a subscription-based product to a customer and sends customer information for that customer to the provider. The provider creates a subscription program account for the customer and periodically sends instructions to the merchant for servicing the customer's account. Any instructions, such as an instruction to bill the customer for the subscription, may be branded by the merchant before being sent to the customer so that the provider is unseen by the customer. Dynamic offers for products or services may be created for a customer based on a predetermined set of factors. | 01-05-2012 |
20120010941 | EMAIL BASED SOCIAL ADVERTISEMENTS - The present invention provides techniques for use in advertising in connection with email. Techniques are provided in which a user allows placement of advertisements in the user's outgoing emails, or outgoing emails to users in a social network of the user, for which the user is provided some benefit. The benefit is based at least in part on performance of the advertisements. The user provides input with regard to one or more parameters relating to the advertisements. For example, the user may select a category or a particular product associated with the advertisements. | 01-12-2012 |
20120010942 | ONLINE ADVERTISING MARKETPLACE DATA PROVIDER ASSESSMENT AND RECOMMENDATION - The present invention provides techniques for use in assessing the value of information-related services of particular data providers to an online advertising marketplace participant, such as an advertiser, publisher, market-maker, or another data provider, in connection with activities relating to buying, selling or pricing of marketplace properties. Furthermore, a recommendation may be provided to the marketplace participant as to the value or desirability of the services of particular data providers. Techniques are provided in which actual or hypothetical impact of use of information of the particular data providers is assessed. | 01-12-2012 |
20120010943 | SYSTEMS AND METHODS FOR PROVIDING A REVERSE FREQUENCY CAP IN ADVERTISEMENT VIEWING - Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewings by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement. | 01-12-2012 |
20120016733 | SYSTEM AND METHOD FOR CORRELATING ELECTRONIC ADVERTISEMENTS PRESENTED TO CONSUMERS ON COMPUTING DEVICES WITH CONSUMER VISITS TO RETAIL ENVIRONMENTS - A system and method for tracking advertisements that are electronically presented to consumers on computing devices and correlating the presented advertisements with consumer visits to retail environments. Using a computing device, a consumer that accesses electronic content may be presented with advertisements. Presented electronic advertisements include a first script that is executed when an advertisement is displayed in order to transmit a presentation message to the monitoring system. The presentation message is used by the monitoring system to track the identity of advertisements that are presented to consumers. When consumers visit a retail establishment, an advertising system utilizes the information about the electronic advertisements that have been presented to consumers in order to target advertising content to consumers on a network of display devices that are located at the retail establishment. Consumers may be targeted on an individual or group basis. | 01-19-2012 |
20120016734 | METHOD AND COMPUTER SYSTEM FOR EVALUATING THE IMPACT OF AN ADVERTISING CAMPAIGN - A method and a computer system for evaluating an impact of an advertising campaign, defined by given campaign parameters, on a sales volume of a product comprising providing point-of-sale packaging, with given features and bearing at least one advertising message related to said product, to at least one retailer with a given profile, collecting data concerning the sales volume of the product, executing a processor to process and sort the data as a function of the given campaign parameters, the given profile of the at least one retailer, and the given features of the point-of-sale packaging, to obtain an evaluation of the impact of the advertising campaign on the sales volume of the product. | 01-19-2012 |
20120022937 | ADVERTISEMENT BRAND ENGAGEMENT VALUE - The present invention provides techniques associated with online advertisement brand engagement value, which can be of critical importance to brand advertisers. Techniques are also included involving use of brand engagement value across various online and offline advertising media and venues. Techniques are provided in which experiments are conducted, such as eyeball-tracking experiments, which include measurements to determine brand engagement value of particular online advertisement impressions. Information from the experiments is utilized in making determinations of brand engagement value, or anticipated brand engagement value, of online advertisement impressions for which brand engagement value has not been measured. | 01-26-2012 |
20120030005 | METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENTS - An example of a method includes electronically blending an advertisement into a web page based on physical attributes of the web page and providing the web page with the advertisement. | 02-02-2012 |
20120030006 | Systems and Methods to Optimize Media Presentations using a Camera - In one aspect, a computing apparatus is configured to: capture first images of customers who have watched a digital sign, using a digital camera attached to the digital sign positioned in vicinity of a retail location; identify characteristics of the customers based on the first images; identify, using the characteristics, a subset of customers who have made payment transactions at the retail location through a transaction handler; determine an aggregated spending profile based on transactions of the subset of customers recorded by the transaction handler; and arrange content on the digital sign based on the aggregated spending profile. The computing apparatus may be further configured to capture second images of the customers who have made payment transactions at the retail location through the transaction handler, using a digital camera attached to a point of sale (POS) station at the retail location, and to correlate the first and second images to identify the subset. | 02-02-2012 |
20120036004 | NEURO-RESPONSE EVALUATED STIMULUS IN VIRTUAL REALITY ENVIRONMENTS - A system presents stimulus materials such as products, product packages, displays, services, offerings, etc., in virtual reality environments such as market aisles, store shelves, showroom floors, etc. Sensory experiences output to the user via the virtual reality environment elicit user interactivity. User activity and responses are used to modify marketing materials and/or virtual reality environments. Neuro-response data including electroencephalography (EEG) data is collected from users in order to evaluate the effectiveness of marketing materials in virtual reality environments. In particular examples, neuro-response data is used to modify marketing materials and virtual reality environments presented to the user. | 02-09-2012 |
20120036005 | LOCATION AWARE PRESENTATION OF STIMULUS MATERIAL - A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the user on a wireless device based on location and path information. Stimulus material on in store monitors, billboards, and displays are modified based on information about individuals near the monitors and displays. In particular embodiments, neuro-response data is collected using a portable electroencephalography (EEG) headset while a user is exposed to stimulus materials to allow the effectiveness of the stimulus material to be determined. Stimulus materials presented can also be evaluated for neuro-response effectiveness prior to presentation to users in a location aware and personalized manner. | 02-09-2012 |
20120041816 | SYSTEMS AND METHODS FOR DETERMINING COMPETITIVE MARKET VALUES OF AN AD IMPRESSION - The present disclosure is directed to methods and systems for determining competitive market values for an ad impression on an advertiser exchange. An engine executing on a device may receive a candidate set of inputs associated with ad impressions. The engine may determine competitive market values for an ad impression on an advertiser exchange. The engine may determine candidate clearing prices based on the candidate set of inputs and history of clearing prices on the advertiser exchange. The engine may generate, based on the candidate clearing prices, a competitive market value prediction for the ad impression on the advertiser exchange. The competitive market value prediction may comprise a distribution function of predicted clearing prices on the advertiser exchange. The engine may generate, based on the competitive market value prediction, a fair market value bid for the ad impression in the context of a specific ad campaign. | 02-16-2012 |
20120059706 | Methods and Apparatus for Transforming User Data and Generating User Lists - Among other disclosed subject matter, a computer-implemented method for managing data includes receiving user data from a data provider. The user data includes user information in a first format. The method includes transforming the user data in the first format to user data in a second format. The user data in the second format includes a subset of the user information and the second format is defined by a data subscriber. The method includes providing the user data in the second format to the data subscriber. | 03-08-2012 |
20120059707 | METHODS AND APPARATUS TO CLUSTER USER DATA - Among other disclosed subject matter, a computer-implemented method includes receiving a first data set associated with a first data provider. The first data set includes a first set of data attributes associated with a first set of users. The method includes receiving a second data set associated with a second different data provider. The second data set includes a second set of data attributes associated with a second set of users. The method includes generating user cluster information based at least in part on at least one common data attribute associated with the first set of users and the second set of users. The method includes providing the user cluster information to a data purchaser. | 03-08-2012 |
20120066053 | DETERMINING WHETHER TO PROVIDE AN ADVERTISEMENT TO A USER OF A SOCIAL NETWORK - Techniques are described herein for determining whether to provide an advertisement to a user of a social network. The determination is based on a click probability and a social network value for the user. The click probability indicates a likelihood of the user to select the advertisement if provided to the user via the social network. The social network value is based on a subscription probability of the user and further based on subscription probabilities of other users in the social network that are included in an affinity set of the user. Each subscription probability indicates a likelihood of a respective user to subscribe to a paid service with respect to the social network. | 03-15-2012 |
20120066054 | System and Method for Providing a Futures/Forward Tradable Market and Bidded Price Negotiation for Internet Advertising - A system of advertising on the Internet, including: an on-line system for sellers of future advertising space to create advertising contracts; an on-line system for presenting the advertising contracts to purchasers of advertising space; an on-line system for the purchasers of future advertising space to select the sellers' advertising contracts; a system to integrate purchased advertising contracts to a delivery mechanism that displays purchasers' advertising in the sellers advertising space; and a system for transferring funds from the purchasers to the sellers after completion and audit of the advertising contracts. | 03-15-2012 |
20120072278 | METHODS AND APPARATUS FOR ORDERING ADVERTISEMENTS BASED ON PERFORMANCE INFORMATION AND PRICE INFORMATION - An ordering of advertisements requested by an ad consumer is based on scores generated for the ads. In each case, a score may be a function of at least one performance parameter associated with the ad and/or a price parameter associated with the ad. The ad consumer may generate presentation information (e.g., a Web page) including advertisements and non-advertisement content (e.g., search results) by (i) accepting the non-advertisement content and advertisements, each of the advertisements including a score, and (ii) combining the non-advertisement content and the advertisements such that relative placements of the advertisements are based on their associated scores. | 03-22-2012 |
20120078706 | LOCATION PREDICTION PROTOCOL (LPP) - In accordance with the invention, embodiments of an ad placement device are described. The ad placement engine calculates a probability parameter that is indicative of a user's likelihood of making a purchase in response to a mobile advertisement. The probability parameter is calculated based on a variety of parameters. | 03-29-2012 |
20120078707 | Measuring Inline Ad Performance for Third-Party Ad Serving - A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call. Response latency measurements are collected and included in a latency table. | 03-29-2012 |
20120078708 | System and Method for Recording and Analyzing Internet Browser Traffic Independent of Individual or Specific Digital Platforms or Websites - Systems, techniques and methods for tracking a browser session path and content providing for the reconstruction of the full path and content of a browser session. Techniques for observing, recording, storing and analyzing the total path and content of Internet browser sessions on a device as they relate to consumer/user activity for use in reporting and predicting marketing trends and understanding behavior are disclosed. The system observes, records, stores and analyzes: activity within a browser session, activity within all browser sessions on a device, activity of a user or group of users over time, session activity without invasive efforts and/or invasive codes and/or use of potential privacy invading codes/cookies on a user's computer. | 03-29-2012 |
20120084138 | ADVERTISEMENT MANAGEMENT - Advertisement management techniques are described. In one or more implementations, a plurality of identifiers are collected of advertisements communicated to respective ones of a plurality of mobile communication devices, each identifier exposed by a respective mobile communication device at a physical location of a merchant. A monetary amount is calculated to be provided to a service that was involved in providing the one or more advertisements to the mobile communication device. | 04-05-2012 |
20120084139 | SYSTEMS AND METHODS TO MATCH A REPRESENTATIVE WITH A COMMERCIAL PROPERTY BASED ON NEUROLOGICAL AND/OR PHYSIOLOGICAL RESPONSE DATA - Example methods, systems and tangible machine readable instructions to match a representative with a commercial property are disclosed herein. An example method for matching a representative with a commercial property includes comparing one or more of neurological or physiological response data from a panelist exposed to the property or a facsimile of the property to a plurality of representative attributes to determine a plurality of compatibility scores. Each of the representative attributes corresponds to a respective candidate representative. The example method also includes selecting the candidate representative having a highest one of the compatibility scores to represent the property. | 04-05-2012 |
20120095824 | LIFE-VERTISEMENTS - The present invention provides techniques for use of advertisements, including advertisements which may be termed “life-vertisements” or applitisements. Life-vertisements can include brand advertising advertisements for user-initiated use with or within software-based or online applications. User interaction with or usage of a life-vertisement may be tracked over time and multiple interactions, sometimes over evolving use or over multiple applications. The tracked information may be used in assessing performance of the life-vertisement, such as in assessing favorable branding value or brand engagement value associated with the life-vertisement or its usage. | 04-19-2012 |
20120109737 | Measuring the Effects of Social Sharing on Online Content and Advertising - A computer-implemented method, advertising network, and computer readable medium for measuring ad performance metrics after user-initiated sharing activity at a website. The method commences by receiving an original internet ad, the original internet ad for hosting within a website (e.g. a social networking website), then recoding the original internet ad (also for hosting within a website) wherein the recoded sharable internet ad comprises ad sharing and instrumentation code for capturing, tracking and later reporting various user-initiated sharing activities by measuring online events using the ad sharing and instrumentation code (i.e. the online events being in response to user-initiated sharing activity) without requiring any explicit action to be provided by the website operator. In some cases, the measured event occurs in the form of expanding an ad, clicking a request to share, printing a coupon, or performing an online conversion action. The ad can comprise any forms of internet media. | 05-03-2012 |
20120109738 | TESTING ON-LINE ADVERTISING - The claimed subject matter provides a method for testing on-line advertising. An exemplary method comprises determining a need for test for an advertising campaign based on performance of the advertising campaign. The exemplary method also includes determining whether the need for test exceeds a predetermined threshold. Additionally, the exemplary method includes allocating a test impression to a buy control placement of the advertising campaign based on the need for test. | 05-03-2012 |
20120109739 | ARTICLE AND ADVERTISEMENT CORRELATION IN ONLINE ADVERTISING - Techniques are provided that include utilization of correlation techniques in online advertising. Methods are provided in which, for top-performing articles and advertisements, for example, correlation scores are computed, which provide a quantitative measure relating to performance. An aggregate correlation index may be computed, and individual correlation scores may be determined in relation to the correlation index. In determining positioning of scored articles and advertisements to be displayed on a Web page, preference may be given, as at least one factor in the determination, to position an article adjacent or proximate to an advertisement if they have similar correlation scores. | 05-03-2012 |
20120116867 | SOCIAL OVERLAYS ON ADS - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a user interaction point on a user device in conjunction with content that is provided by a content publisher. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information related to the user or a group associated with the user; and providing the advertisement responsive to the request including providing the annotation for presentation along with the relevant advertisement. | 05-10-2012 |
20120123851 | CLICK EQUIVALENT REPORTING AND RELATED TECHNIQUE - Techniques are provided for use in online advertising, such as sponsored search advertising. Information may be obtained that includes historical online advertising information including information relating to conversion rates associated with bid amounts or bid amount ranges, as well as a proposed advertiser bid amount or bid amount range. Based at least in part on obtained information, a forecasted or predicted conversion rate or conversion rate range associated with the proposed bid amount or bid amount range is determined, and associated reporting is provided to the advertiser, which may include click equivalent information associated with a bidding-related standard or benchmark. | 05-17-2012 |
20120123852 | METHOD AND SYSTEM FOR PROVIDING ADVERTISING EFFECT REPORT - A system and method for providing an advertising effect report are provided. The method for providing an advertising effect report may include measuring an advertising effect of a search advertisement, storing an advertisement management history for the search advertisement, and providing the advertising effect in association with the advertisement management history. | 05-17-2012 |
20120123853 | COMPETITIVE ADVERTISING SERVER - Competitive content item serving is provided. Competitive content item serving can include the ability to receive a request for a content item and to compare an expected return for a first network content item to an expected return for a second network content item. Based upon the comparison, it can be determined whether to provide the first network content item to the publisher. | 05-17-2012 |
20120130798 | MODEL SEQUENCING FOR MANAGING ADVERTISING PRICING - Methods and systems for determining a price for an advertising placement. One method includes setting a desired placement location for an advertising placement; determining a predicted number of views at the desired placement location for the advertising placement using a views model; determining a predicted cost at the desired placement location for the advertising placement using a cost model, the cost model using the predicted number of views determined by the views model as input; and outputting a price for the advertising placement based on at least one of the predicted number of views and the predicted cost at the desired placement location. | 05-24-2012 |
20120130799 | SYSTEM AND METHODOLOGY FOR DETERMINATION OF ADVERTISEMENT EFFECTIVENESS - A system and method for determination of advertisement effectiveness is presented. The method can comprise obtaining records for domain elements, for each domain element, developing a model and populating the model based on the obtained records, for a record of a first domain element of the plurality of domain elements, searching a second domain element for another record matching the record of the one domain element, when a match is found, correlating a time stamp in the record with a time stamp in the other record and when correlated, determining a confidence level indicating the advertisement effectiveness. In one aspect, determining a confidence level further comprises searching a third domain element, obtaining a search result, and incorporating the search result in the confidence level. In one aspect, searching a third domain element further comprises performing a secondary search. | 05-24-2012 |
20120130800 | SYSTEMS AND METHODS FOR ASSESSING ADVERTISING EFFECTIVENESS USING NEUROLOGICAL DATA - Example methods, systems and machine readable instructions are disclosed for assessing advertising effectiveness based on neurological data. An example method includes analyzing neuro-response data from a panelist exposed to media to determine a first score representative of an attention level of the panelist, a second score representative of an emotional engagement of the panelist, and a third score representative of memory activity of the panelist. In addition, the example method includes calculating a persuasion metric, a novelty metric and an awareness metric based on the first, second and third scores. | 05-24-2012 |
20120136713 | SYSTEMS AND METHODS OF TRACKING THE DELIVERY AND POST-DELIVERY STATUS FOR ELECTROMAGNETICALLY TRANSMISSIBLE CONTENTS DELIVERED VIA USER INITIATED AND CONTROLLED HYBRID DELIVERY MODES - The present invention discloses a network communication system that includes a network processing center for receiving and converting an electronic or electro-magnetically transmissible data/content into a physically deliverable object and/or network transmissible content data files for carrying out a hybrid delivery of the data/content by a physical delivery process and/or a network electro-magnetic delivery process to a recipient or an ECRMA. The delivery status of the electronic content and the post-delivery activities are tracked by a variety of mechanisms and the information obtained from the tracking is send back to the content-sender. | 05-31-2012 |
20120150625 | Systems, Methods and Apparatus for Valuation and Tailoring of Advertising - A system and method classifies advertising based on referencable attributes. An individual advertisement is classified by predefined referencable attributes. The advertisement and the predefined referencable attributes are linked using alphanumeric or digital codes. The advertisement and the linked codes are stored such that the advertisement and linked codes are accessible by a user. | 06-14-2012 |
20120179534 | Mobile Device Marketing and Advertising Platforms, Methods, and Systems - A mobile marketing campaign platform and method including: a planning module including: a definition module for setting budget and objectives; and a design module for designing the campaign utilizing a plurality of templates; an execution module including: design tools for designing an executable campaign from the campaign design made from the templates; and operating tools for causing the executable campaign to execute over multiple mobile services; and a reporting module including: tracking means for tracking at least one of a campaign activity, the campaign performance objectives; and the brand performance objectives. | 07-12-2012 |
20120179535 | NAVIGATION SERVER AND NAVIGATION SYSTEM - A navigation server and the like capable of improving determination accuracy of advertisement effectiveness is provided. According to a navigation system of the present invention, it is determined whether or not one or a plurality of time in which a position of a navigation device | 07-12-2012 |
20120185324 | Method and apparatus for interactive audience participation at a live entertainment event - The present invention relates to methods and systems for providing interactive audience participation at live entertainment events. The method includes providing audience members with an interactive device that presents a promotional message and includes a user interface, broadcasting audio programming to the audience member through the interactive device, querying the audience members, wherein answers to the querying may be entered by the audience member via the user interface of the interactive device, transmitting the answers to a central processor, storing the answers as audience data, processing the audience data into results, storing the results of the processing of the audience data and broadcasting the results of the processing of the audience data. | 07-19-2012 |
20120191527 | PREDICTIVE ANALYSIS OF DATA - Disclosed are methods, computer program products, systems, and devices, including a method, performed by execution of computer readable program code on one or more processing-based devices, that includes receiving data relating to past customer activities by at least one customer, receiving data relating to future events available to a plurality of customers, and determining data relating to promotion of opportunities corresponding to the future events to be presented to the at least one customer based on the data relating to the past customer activities by the at least one customer and on the data relating to the future events available to the plurality of customers. | 07-26-2012 |
20120191528 | PRICING AND PAYMENT ALLOCATION AMONG ONLINE ADVERTISING PARTIES - Methods and systems are provided, in an online advertising marketplace including publishers, advertisers and data providers, for allocating or partitioning, or automatically allocating or partitioning, advertiser payment, in connection with a purchase of advertising inventory, between a publisher and one or more data providers. Techniques are provided that seek to efficiently and fairly allocate the payment between the parties, taking into account value provided, such as by utilizing Shapley values. Provided techniques may also include efficiently or optimally integrating, facilitating, selecting or automating connections or arrangements between parties within the marketplace. | 07-26-2012 |
20120191529 | METHODS AND SYSTEMS FOR A PREDICTIVE ADVERTISING TOOL - Systems, methods and articles of manufacture for a computerized advertising analysis tool for identifying and/or predicting the effect of future external events on the viewership and effectiveness of an advertising campaign. The system access and analyzes data regarding past events and viewership data to determine the past effect on viewership. The system then accesses analyzes future events to predict and estimate the effect of the future events on the advertising campaign based on the analysis of past events and viewership data. An advertiser may then use this information to evaluate the advertising campaign, allowing the advertiser to modify or negotiate the proper pricing for the advertising campaign. | 07-26-2012 |
20120197711 | Ranking Vendors by Combining Quantitative and Qualitative Characteristics of Third-Party Advertising - A computer-implemented method for ranking vendors by combining quantitative and qualitative characteristics of a third-party ad. The claimed method commences by storing a third-party internet ad, the third-party internet ad for hosting within a server in a third-party network, then measuring a latency score of the third-party network. Then monitoring the user's behavior to measure or calculate a click-through rate (CTR) score of the third-party internet ad, and additionally processing a quality score of the third-party internet ad for use in combining the latency score, the CTR score, and the quality score to form a reputation score. The reputation score is calculated using a coefficient of correlation for the quality score, and a coefficient of correlation for the latency score and a coefficient of correlation of the CTR score. The highest possible weight is given to the quality score while retaining maximum sensitivity to changes in latency and/or CTR scores. | 08-02-2012 |
20120209693 | DESKTOP ADS AND MESSAGE DISPLAY PROCESS - How can one be sure that marketing ads displayed on a PC are seen by the end user and not blocked by any internet pop-up blocker? How can one distribute prompt messages across an enterprise network without using email or internet explorer pop-ups? The desktop ads and messages display process concerns displaying ads of messages on the end user's desktop, detecting end user activity, and responding the various local events on the PC. The process will allow marketing ads to run on a computer without using internet pop-up windows. It will also allow display ads based on contextual information, like specific time of day or a specific PC end user action. | 08-16-2012 |
20120209694 | VIRTUAL COMMUNICATION PLATFORM - According to various aspects, a method and system provides a collaborative platform comprising performing a collaborative interactive session for a plurality of members, wherein some or all of the plurality of members interact from different human interaction platforms. | 08-16-2012 |
20120215621 | METHODS AND APPARATUS TO DETERMINE MEDIA IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION - Example methods involve based on a first request to log a first media impression, generating a first identifier associated with a first client device that generated the first request, and sending a communication to the first client device. The communication includes the first identifier, and the communication is to cause the first client device to send the first identifier associated with the first client device to a database proprietor in association with a cookie identifier of the first client device. Second media impressions are logged in association with the first identifier of the first client device and second identifiers associated with second client devices based on second requests received from the first and second client devices. A batch including the second media impressions and the first and second identifiers is sent to the database proprietor. Demographic information associated with the second media impressions is received from the database proprietor. | 08-23-2012 |
20120221406 | SYSTEM AND METHOD FOR DELIVERING PREFERENCE-BASED CONTENT AND ADVERTISING - A method of delivering content and advertisers ems to a viewer, wherein the advertisement are determined by user preferences. The content and advertisements are associated such that a content provider or advertiser can determine statics regarding their content or advertisements. Such statistics can include how many time the contest or ads were viewed, who viewed It, what was the revenue or cost associated with the view, which content was viewed with which ads, and how did the content or advertisement rate. | 08-30-2012 |
20120232985 | Advertising Using Mobile Devices - One or more embodiments of the present invention relate to method, system and apparatus for presenting advertising on a mobile device within mobile device applications running thereon, collecting a user's response to the advertising, and distributing the responses to advertisers. | 09-13-2012 |
20120239488 | TAXONOMY BASED TARGETED SEARCH ADVERTISING - Campaign creation systems and methods for building taxonomy based targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. One embodiment of the invention includes obtaining source data describing a plurality of landing pages, obtaining a list of keywords using the campaign creation server system, where the list of keywords comprises keyword component, building a taxonomy using the source data and the initial list of keywords, where the taxonomy uniquely maps the plurality of landing pages to categories and attributes and maps the keyword components to the categories and attributes, mapping keywords to relevant offers based on the taxonomy, automatically generating adgroups based on the offers and relevant keywords, where each adgroup includes a landing page, at least one creative and at least one keyword, and deploying the adgroups to a search engine provider. | 09-20-2012 |
20120245994 | TRACKING AND REWARDING MAILER RESPONSE - Direct mail campaigns for a plurality of vendors are included in a rewards program. The corresponding mailers have a distinctive identifier visible from the outside of the mailer and a unique code inside the mailer that is not visible from the outside of the mailer. Recipients of the mailers submit the corresponding unique codes to a rewards program implementer that tracks recipients' responses to the mailers and rewards the recipients for promoted activities. | 09-27-2012 |
20120253920 | SYSTEM AND METHOD FOR VIEWERSHIP VALIDATION BASED ON CROSS-DEVICE CONTEXTUAL INPUTS - Systems and methods to identify a viewer's reactions to an advertisement. A viewer's personal computing platforms (e.g., personal computer, cell phone, etc.), for example, may be utilized to identify user actions. Actions identified through such devices may validate that an advertisement was viewed and acted upon. After an advertisement is presented, the viewer may take any of several actions. A viewer may browse for the advertised product, either online or in a physical store. The viewer may ultimately purchase the advertised product. The user may share information about the product with friends. The reaction of the viewer may be monitored, by capturing context data associated with activity performed using the viewer's personal computing platforms for example. This data may then be correlated with metadata regarding the advertisement. If it is determined that the viewer investigated or purchased the product within a predefined time after being exposed to the advertisement, then this fact may be tallied anonymously. The number of such matches across a set of viewers may be recorded and reported to an audience measurement service. In an embodiment, such data may be sold to an advertiser. | 10-04-2012 |
20120259695 | Determining Advertisements Using User Interest Information and Map-Based Location Information - In response to a query for information in a geographic region or at a location, ranked ads may be plotted on, or in association with, a map (e.g., as a list beside the map), satellite photo, or any other form of visual representation of geographic information (referred to generally as “maps”). Sponsored ads might be shown in a dedicated place and/or might be elevated above other non-sponsored search results (e.g., Yellow Page listings). The number of ads shown in the list and/or plotted on the map could vary as a function of the resolution of the map or geographic image. The ads could be ranked or scored, and attributes or features of various ads may be a function of such a score or ranking. The plots on the map might be selectable to provide a pop-up with further information and possibly sponsored information (such as images, further ads, etc). | 10-11-2012 |
20120265605 | MOBILE COUPON BASKET - Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value. | 10-18-2012 |
20120265606 | SYSTEM AND METHOD FOR OBTAINING CONSUMER INFORMATION - A system and method for obtaining consumer information from an advertising display computer (ADC) located at a plurality of advertising locations is disclosed. In one example, the method comprises the acts of displaying a plurality of advertisements on the ADC, capturing at least one image at the plurality of advertising locations, the at least one image including an image of at least one person, determining at least one impression from the image of at least one person, detecting facial recognition information from the image associated with the at least one impression, storing impression information and the facial recognition information associated with the at least one impression, and associating the impression information and the facial recognition information with one of the plurality of advertisements displayed on the ADC. | 10-18-2012 |
20120265607 | CLICK-TO-REVEAL CONTENT - Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, including providing a method for receiving a request for content from a user device; transmitting a content item for display on the user device responsive to the request; wherein the content item includes contact information associated with a sponsor and instructions to obscure at least a portion of the contact information when the content item is first displayed on the user device; receiving an indication that a user has displayed complete contact information; and logging the indication. | 10-18-2012 |
20120271707 | PAYMENT VIA FINANCIAL SERVICE PROVIDER USING NETWORK-BASED DEVICE - A system includes an interface to receive a request associated with a third party at a financial service provider from a network-based device associated with a user. The request includes an identifier that identifies an offer. The system further includes a revenue share application configured to determine whether the transaction involves a plurality of third parties and to determine a payment share for each party of the plurality of third parties based on the transaction involving the plurality of third parties. A payment transfer module transfers the payment share from an account of the user to each account associated with each party of the plurality of third parties. | 10-25-2012 |
20120278158 | NATURAL EXPERIMENTS IN ONLINE ADVERTISING - The present invention provides techniques which can be viewed as natural experiments in online advertising. Techniques are provided in which online advertising information is used in obtaining experimental information for measuring or estimating an impact of a variable such as a user-advertisement relationship, such as advertisement targeting, on performance of an advertisement, such as may be measured using conversation rates, click through rates, or other metrics. Techniques are provided that include use of a difference-in-differences technique, including use of performance information relating to performance of two different advertisements relative to a treatment group and a control group. | 11-01-2012 |
20120284111 | MULTI-METRIC TRENDING STORYBOARD - A graphical user interface for displaying internet advertising metrics and comparisons of internet advertising metrics is provided. The graphical user interface comprises a trending display area that displays a plurality of trending graphs in the same viewable area. Each trending graph displays a different internet advertising metric and is configured to display a plurality of internet advertising trending comparisons. As well, a detail display area displays a detail view of at least one of the trending graphs. The detail view is in the same viewable area as the plurality of trending graphs. | 11-08-2012 |
20120284112 | SYSTEMS AND METHODS FOR SOCIAL NETWORK AND LOCATION BASED ADVOCACY WITH NEUROLOGICAL FEEDBACK - Example methods, systems and tangible machine readable instructions for social network and location based advocacy with neurological feedback are disclosed. An example the method includes detecting a location of a consumer and identifying an advocate in a social network of the consumer. The advocate being a person connected with the consumer in the social network. The example method also includes selecting advocacy material based on the location and the advocate. In addition, the example method includes obtaining neuro-response data from the consumer while or after the consumer is exposed to the advocacy material and determining an effectiveness of the advocacy material based on the neuro-response data. | 11-08-2012 |
20120303442 | ADVERTISEMENT RENDERING FOR MULTIPLE SYNCED DEVICES - Methods and systems for synchronizing communication of different versions of an advertisement to multiple, disparate devices associated with a user are provided. The advertisement is received on a first device associated with the user. Incident to receiving the advertisement, the first device establishes a communication path with a second device associated with the user. Utilizing the communication path, capabilities of the second device are determined. A version of the advertisement is rendered for the second device, where the version rendered is dependent upon the determined capabilities of the second device. And, utilizing the communication path, the rendered version of the advertisement is communicated to the second device. | 11-29-2012 |
20120303443 | AD IMPACT TESTING - The impact of placing an ad on a web page may be tested before the ad is deployed on the web page. In one example, an entity submits the ad to be tested to a portal, and the ad is stored. A test manager then schedules tests of the ads on test machines. The ad may be tested by having the test machines retrieve the web page on which the ad is to be tested. If an ad is delivered with the page, that ad may be replaced with the test ad and also with a null ad that is designed to have little or no impact on the page. Performance metrics may be measured for the page with the test ad, and also for the page with the null ad. The delta between the performance metrics of the page with the test ad and the page with the null ad constitutes the impact of the ad on the page. | 11-29-2012 |
20120310727 | METHOD AND SYSTEM FOR GENERATION OF ANONYMOUS PROFILES FROM A TRI-LEVEL MAPPING OF MOBILE NETWORK MARKETING ECONOMETRICS - A method and system for measuring interest in a product. A processor operating on a server receives an identifier associated with a mobile computing device. The processor determines a location of the mobile computing device within a marketing environment and associates the location of the mobile computing device with a location of a product. The processor obtains interaction data indicative of an engagement of the mobile computing device with the product and determines a measure of interest in the product using the interaction data. Alternatively, data indicating an interaction of the mobile computing device with a product are received by the processor. The product location, which is known, is used to determine the location of the mobile computing device. | 12-06-2012 |
20120316955 | System and Method for Mobile Application Search - Method, system, and programs for providing adaptive application searching are disclosed. An application search request relevant to a user is received. First information associated with the user and second information associated with a plurality of applications is obtained. At least one application of the plurality of applications is identified as of interest based on the application search request, the first information, and the second information. The at least one application is provided in response to the application search request. | 12-13-2012 |
20120323674 | CREATION AND USAGE OF SYNTHETIC USER IDENTIFIERS WITHIN AN ADVERTISEMENT PLACEMENT FACILITY - In embodiments of the present invention, improved capabilities are described for creating and using Synthetic User Identifiers within an advertising analytic platform for the purpose of targeting the placement of advertising within an available channel based at least in part on Synthetic User Identifier information. | 12-20-2012 |
20130018718 | System and Method for Providing Advertising Content in an Electronic Group ConversationAANM Cumming; Joel GeorgeAACI WaterlooAACO CAAAGP Cumming; Joel George Waterloo CA - A system and method are provided for detecting a change in membership of a group of participants in a group conversation in a messaging application to define a new group of participants. Information common to all members in the new group of participants is determined using profiles associated with each member in the new group of participants. Advertising content associated with the common information is determined and provided to each participant in the new group. | 01-17-2013 |
20130018719 | ANALYZING EFFECTS OF ADVERTISING - One or more systems, processes, and models are provided to determine the effectiveness of different elements of an advertising campaign. Using the one or more systems, processes, and models, advertising effectiveness metrics are determined that indicate the relative effectiveness of the different elements of the campaign. A model may be generated by the system using information about the manner in which consumers are exposed to advertisements. The information, for example, can include a history of exposures to advertisements in the campaign that occur before a user submits input, such as a survey response. In addition, the information also can include a history of exposures to advertisements in the campaign that occur after the user submits input, such as a survey response. As a result, the effectiveness can be distributed across multiple exposures experienced by consumers rather than a single exposure. | 01-17-2013 |
20130024269 | EVALUATING THIRD PARTY TARGETING DATA - Determining the impact or influence of targeting data on the success of an advertisement may be useful for improving targeting and evaluating third party targeting data. Advertising may be more effective when it is properly targeted based on the audience viewing the advertisement. Identifying the audience and determining information about that audience are part of the targeting process. Audience information or targeting data may be provided by third party data providers that can be used by publishers and/or advertisers to improve targeting. Utilizing a model for assessing the value provided by targeting data may be effective when multiple variables are considered to properly attribute advertisement success to the targeting data. | 01-24-2013 |
20130024270 | SYSTEMS AND METHODS FOR TRANSACTIONS-BASED CONTENT MANAGEMENT ON A DIGITAL SIGNAGE NETWORK - A transaction-based content management system for a digital signage network displays a piece of content until a predetermined level of transactions occurs. | 01-24-2013 |
20130024271 | Promotion Using Geopositioning Technology - Promotional items can be geocached at desired locations as part of a geocaching promotion in which geocachers attempt to locate the promotional items using clues, solving puzzles, or otherwise obtaining GPS coordinates and other information used to determine the geolocation of the geocached promotional items. Some or all of the information needed to identify the geolocation can be encoded into an electronic format and delivered directly to mobile devices including GPS receivers via radio broadcasts or the Internet. GPS coordinates can also be pre-loaded into mobile devices awarded to particular geocachers. Additionally, tracking devices can be attached to the promotional items to permit evaluation of the marketing effort. | 01-24-2013 |
20130030906 | METHOD AND APPARATUS FOR PROVIDING A SERVICE IN ACCORDANCE WITH THE VIEWING OF AN ADVERTISEMENT USING DRM - Methods and apparatus for providing a multimedia service are provided. A first request message is transmitted from the device to a rights issuer requesting a first right object required to execute an advertisement. A first request response message having the first right object is transmitted from the rights issuer to the device. The advertisement is executed at the device using the first right object. A report message having an advertisement consumption specification is transmitted from the device based on execution of the advertisement. A report response message having an advertisement consumption certificate is received at the device. A second request message is transmitted from the device to the rights issuer requesting a second right object required to execute the content. A second request response message having the second right object is transmitted from the rights issuer to the device, when the second request message includes the advertisement consumption certificate. | 01-31-2013 |
20130036003 | INPUT DEVICE WITH AN ACCELEROMETER - Methods, devices, and systems are described for bumping a mobile device, such as a smart phone, against a fixed poster board display at a store to initiate a download of coupons, advertisements, or other benefits to the mobile device. Products can be rated by a user's up/down bump or other bump patterns. Using accelerometer-based inertial measurements, multiple users can control multiple mouse cursors on a large display with their mobile devices in order to select information to be downloaded to their mobile devices. The multiple users can bump the display in order to select their items simultaneously. | 02-07-2013 |
20130041748 | CONVERSION TYPE TO CONVERSION TYPE FUNNELING - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium including receiving first information as to completion of at least a first conversion and a second conversion by a user, grouping the received first information into at least one sequence of events, receiving second information as to which conversions are to be included in a report, and a time frame with respect to completion of the conversions, extracting information from the at least one sequence of events that is pertinent to the received second information, and providing the extracted information in the form of a report. | 02-14-2013 |
20130046612 | ATTENTION ASSURANCE METHOD AND SYSTEM - Systems and methods in which advertisers can be assured that target audience members for whom advertising messages are intended both receive the advertising messages, and consume the ads while paying sufficient attention to them. The system and methods can be used to present at least one ad for consumption by a target audience member at a computerized device, to detect at least one condition associated with the consumption of the ad at the computerized device, and to block or at least partially inhibit audience member access to at least one item of value associated with on-line content at the computerized device based on the condition associated with the consumption of the ad. | 02-21-2013 |
20130060628 | Online digital-advertising agency and media-buying method and system - A system and method for promoting commercial-media advertising and generating advertising revenue on the Internet is disclosed that enables creators of digital-media content to buy and sell media content and exhibition time directly through an online electronic marketplace. The system and method provide a platform allowing commercial advertising media buyers to both bid for and buy exhibition time directly from exhibition sellers who exhibit their videos on the Internet; and provides digital-video exhibition sellers the platform to both offer for sale and sell exhibition time directly to bidding advertising media buyers. The Invention recognizes that digital-video content creators can and do exhibit their own video content on a multitude of sites on the Internet, and in that respect, have the potential to attach a commercial element to their video content and receive monetary compensation from commercial sponsors for the product's exhibition. | 03-07-2013 |
20130066705 | METHODS AND SYSTEMS FOR PROCESSING AND DISPLAYING ADVERTISEMENTS OF VARIABLE LENGTHS - A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc. Conversion models for comparing advertising schema using traditional and newly introduced models are also disclosed. | 03-14-2013 |
20130073378 | SOCIAL MEDIA CAMPAIGN METRICS - A social marketing system may measure the performance of marketing campaigns using the effective click through rates that include impressions that are due to propagation of items through social networks. A social marketing system may track an initial effectiveness in starting a campaign, as well as track the propagation of the campaign information through multiple social networks. The effectiveness of the campaign may be measured using the effective click through rates for various target audiences. The social marketing system may create links to advertising materials and thereby track interactions when users click through the links to interact with the materials. The effectiveness of the social media campaign may be based in part by measuring the actual or estimated number of impressions through social media networks. | 03-21-2013 |
20130085837 | Conversion/Non-Conversion Comparison - An apparatus having, a communications interface, a memory to store processor-executable instructions, and a processor communicatively coupled to the at least one communications interface and a memory. Upon execution of the processor-executable instructions, the processor may receive user interaction data, that includes content items and conversion items, where a conversion item is a user action that satisfies a predetermined conversion criteria. The apparatus receives conversion data including conversion path data for a plurality of conversion paths, such that each conversion path includes user interaction data prior to and including a conversion event. The apparatus determines a first and second distribution data that includes a metric that is determined based on one or more events associated with the advertisement. The apparatus compares the first distribution data with the second distribution data to determine the performance data, that indicates whether the advertisement had an affect on the conversion event. | 04-04-2013 |
20130085838 | INCENTIVE OPTIMIZATION FOR SOCIAL MEDIA MARKETING CAMPAIGNS - A social marketing system may have an incentive system that may be optimized dynamically for each user during the course of a marketing campaign. The social marketing system may use a simulated model of social interactions to predict the performance of a marketing campaign and may use the output of the simulation to adjust incentives during a campaign for various users, as well as use the actual results of changes in incentives as feedback to the simulation. The simulation may assume several different types of users within the social network and that several types of financial and non-financial incentives may be applied to different users. Some embodiments may use machine learning algorithms to analyze actual results and feed those results into the simulation. The system may be able to categorize users into the simulated types and adjust incentives according to the models associated with those types of users. | 04-04-2013 |
20130091007 | Method and Apparatus for Automated Impact Analysis - A method and system for automatically analyzing the impact of a treatment of interest is disclosed. Data related to a treatment of interest and a population including a treated group and a non-treated group is received. Propensity scores are estimated for the treated group and the non-treated group. Subgroups of the treated group and the non-treated group are matched based on the propensity scores. An outcome model is generated for each subgroup of the non-treated group, and an impact of the treatment on the treated group is generated for each subgroup of the treated group using the outcome model generated for the matching subgroup of the control group. Outcome models may be generated for the treated group and the non-treated group, and an impact of the treatment on the population may be generated based on the propensity scores and the outcome models for the test group and the non-treated group. | 04-11-2013 |
20130091008 | System and method of interaction - A computer implemented method of interaction between first user working at the first computer system and second user, working at the second computer system, said first and second computer systems can intercommunicate with each other by means of communication modules, said method comprising the following steps: obtaining information, at a first computer system, about first user interaction with one or more computer programs and with corresponding data, stored at the first computer system; sending to the second computer system, all or part of the information about the first user interaction with one or more programs and corresponding data; receiving, all or part of the information about the first user interaction with one or more programs and corresponding data; analyzing all or part of the received information; choosing one of the preliminarily created scenarios or politics of further promotion or development of products or services on the base of performed analysis. | 04-11-2013 |
20130097007 | MEDIA POSTING SYSTEM AND METHOD - A media posting system and method for managing a media advertising order with respect to a media outlet are disclosed. The media advertising order can be ordered via a media ordering application. Exact time data with respect to the media outlet can be extracted from a traffic sub-system. Exact time data can be stored in a database and linked with the ordered spot. Audience delivery data obtained from a rating unit can be merged into the database and linked with the ordered spot and the exact time data. A report with respect to the ordered spot can be generated and displayed on a user interface by comparing the estimated audience delivery data associated with the media advertising order to an actual audience delivery data. At least one of the reports may be based on at least one of: a market criterion; a media station criterion; and a national buy criterion. | 04-18-2013 |
20130097008 | Events Tracking Technology - The presently disclosed subject matter includes, inter alia, a system and method of associating between a media source advertizing a given app and a respective app event of the given app. information indicative of an app event of the given app executed by a given device is received and data elements characterizing the given device and generating a fingerprint identifying the given device are obtained. The generated fingerprint is compared with at least one other previously generated fingerprint and based on the result of this comparison it is determined whether both fingerprints identify the same device. | 04-18-2013 |
20130097009 | CONTENT DISTRIBUTION SYSTEM AND METHOD - Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers. | 04-18-2013 |
20130103489 | METHODS, SYSTEMS AND APPARATUS TO MONITOR A MARKETING CAMPAIGN - Example methods, apparatus, systems, and computer-readable storage media to monitor a marketing campaign are disclosed. An example method includes calculating a breakthrough metric based on a weighted average of an aided awareness score and an unaided awareness score, the breakthrough metric indicating a level of awareness of a film among consumers. The example method includes calculating a persuasion metric based on a weighted average of a first choice score and a definite interest score, the persuasion metric indicating a level of interest in the film among consumers. The example method includes generating a report reflecting an effectiveness of the marketing campaign based on the breakthrough metric and the persuasion metric. | 04-25-2013 |
20130110614 | Enhanced Campaign Contact Tracking | 05-02-2013 |
20130110615 | SYSTEM AND METHOD FOR CONTROLLING ADVERTISEMENT BASED ON USER BENEFIT | 05-02-2013 |
20130110616 | METHOD AND SYSTEM FOR DETERMINING POTENTIAL MEMORABILITY OF AUDIO AND/OR VISUAL CONTENT | 05-02-2013 |
20130117100 | System for Distributing Advertisements to Multiple Locations - Systems and methods for distributing an advertisement are provided. In one embodiment, an advertisement distribution device comprises a database manager configured to select an advertisement to be retrieved from a database. The advertisement is selected based on at least a time when the advertisement is to be run. The advertisement distribution device further comprises an interface device configured to transmit the advertisement to a ticket printing device. | 05-09-2013 |
20130138499 | USAGE MEASURENT TECHNIQUES AND SYSTEMS FOR INTERACTIVE ADVERTISING - An advertising system is disclosed. In one embodiment, the system includes an advertising display configured to provide an advertisement to potential customers and a camera configured to capture images of the potential customers when the potential customers pass the advertising display. The system may also include an image processing system having a processor and a memory. The memory may include application instructions for execution by the processor, and the image processing system may be configured to execute the application instructions to derive usage characteristics of the potential customers with respect to the advertising display through analysis of the captured images. Additional methods, systems, and articles of manufacture are also disclosed. | 05-30-2013 |
20130144709 | COGNITIVE-IMPACT MODELING FOR USERS HAVING DIVIDED ATTENTION - Systems and methods are provided for modeling the cognitive impact of content displayed on a first device on a user engaged with a second device. An exemplary method involves obtaining activity by the user associated with the second device when content is displayed on the first device, determining an impact metric for the content, and correlating the impact metric with the user activity for the user. In another embodiment, an exemplary content-management system includes a campaign-management system to provide content displayed on a first device and an impact-modeling system to capture user activity on a second device when the content is displayed on the first device, determine an impact metric for the content, and correlate the impact metric to the user activity for the user. | 06-06-2013 |
20130151330 | METHODS AND SYSTEM FOR PREDICTING INFLUENCE-BASIS OUTCOMES IN A SOCIAL NETWORK USING DIRECTED ACYCLIC GRAPHS - In some embodiments, a method includes defining a directed acyclic graph that models a social network. The directed acyclic graph can have a set of alteration nodes that collectively define a joint probability. The method also includes predicting an outcome associated with a proposed alteration with the social network based on the directed acyclic graph. The proposed alteration can be associated with an alteration node from the set of alteration nodes. The method further includes sending an indication of the outcome such that an advertising campaign for the social network includes the proposed alteration. | 06-13-2013 |
20130151331 | SYSTEM AND METHODS THEREOF FOR AN ADAPTIVE LEARNING OF ADVERTISEMENTS BEHAVIOR AND PROVIDING A RECOMMENDATION RESPECTIVE THEREOF - A system and method for adaptive learning of at least one advertisement behavior. The method comprises receiving electronically at least one advertisement and associated metadata from a client node over a network; continuously monitoring the behavior of the at least one advertisement; analyzing the performance of the at least one advertisement; and determining the future performance of the at least an advertisement respective of the analysis. | 06-13-2013 |
20130159091 | Hosted website access prompted by product - Methods, processes, apparatuses and computer programs are described herein whereby the owner of a website has the website hosted by a hoster as host who provides the owner with product bearing the hosted website address. Public distribution of the product per a hoster allocation formula design prompts a product acquired by a recipient to access the hosted website in which products, services and agendas as content are displayed for consideration. Activities including ordering, manufacturing, allocating, accessing and others provide data that is recorded and analyzed by the hoster. Centralizing data collection by the host provides evaluation means and metrics to improve the time, nature and place to allocate product, the initial selection of product type itself, and even improve website content based on such empirical evidence of website success. | 06-20-2013 |
20130166371 | PREDICTING ADVERTISER KEYWORD PERFORMANCE INDICATOR VALUES - Methods, systems, and computer-readable storage media for predicting advertiser keyword performance indicator values based on proximity of advertisers to one another are provided. A keyword is received from a first advertiser that has not previously bid on the keyword. Another advertiser that is similar to the first advertiser and has previously bid on the keyword is identified, and a predicted performance indicator value for the keyword is calculated for the first advertiser based upon an established performance indicator value of the keyword for the other advertiser. In this way, performance predictions for an advertiser desiring to bid on a keyword that is new to that advertiser may be calculated more accurately than traditional methods that do not take into account advertiser similarity. | 06-27-2013 |
20130173379 | Estimating Off-Line Advertising Impressions - A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement. | 07-04-2013 |
20130185140 | ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA - Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes obtaining first response data from a first data collection modality and second response data from a second data collection modality from a subject exposed to an advertisement or entertainment. The example method also includes generating a coupling index based on first data from a first frequency band of the first response data and second data from a second frequency band of the first response data, the first frequency band and the second frequency band being different. In addition, the example methods includes generating validation data based on the second response data and one or more of the first response data or the coupling index and determining an effectiveness of the advertisement or entertainment based on one or more of the coupling index or the validation data. | 07-18-2013 |
20130185141 | STIMULUS PLACEMENT SYSTEM USING SUBJECT NEURO-RESPONSE MEASUREMENTS - Example methods, apparatus, systems and machine readable media are disclosed herein for selecting advertisement or entertainment location based on neuro-response data. An example method includes analyzing first neuro-response data from a first subject exposed to source material. The example method also includes identifying a candidate location in the source material for introduction of an advertisement or entertainment based on the first neuro-response data. In addition, the example method includes analyzing second neuro-response data from at least one of the first subject and a second subject exposed to a combination of the source material and the advertisement or entertainment inserted in the candidate location. The example also includes determining an effectiveness of the advertisement or entertainment based on the second neuro-response data. | 07-18-2013 |
20130185142 | CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKS - Example methods, apparatus, systems and machine readable media are disclosed herein for analyzing response data from subjects exposed to media. An example method includes collecting electroencephalography data from a brain of a subject exposed to an advertisement. The example method also includes determining neuro-response data from the electroencephalography data, the neuro-response data representative of interaction between a first frequency band and a second frequency band of the electroencephalography data, the second frequency band being different than the first frequency band. In addition, the example method includes determining resonance to the advertisement based on the neuro-response data and identifying one or more priming levels for one or more locations in a source material based on an attribute of the source material. The example method also includes selecting a first one of the one or more locations for inclusion of the advertisement based on the resonance and the priming levels. | 07-18-2013 |
20130185143 | AMPLIFICATION OF A SOCIAL OBJECT THROUGH AUTOMATIC REPUBLISHING OF THE SOCIAL OBJECT ON CURATED CONTENT PAGES BASED ON RELEVANCY - A method, an apparatus and/or a system of amplification of a social object through automatic republishing of the social object on curated content pages based on relevancy is disclosed. A curated content system involves associating a social media account of a user of a third-party service to the curated content system based on an authentication of the social media account through the curated content system. The curated content system may also involve determining that a social object placed in the third-party service is associated with a page in the curated content system based on a relevancy match between an identification data associated with the social object with at least a portion of a content of the page. Further, the curated content system involves automatically republishing the social object adjacent to at least the portion of the content of the page using a processor to amplify an influence of the social object. | 07-18-2013 |
20130191207 | CROSS-MEDIUM ADVERTISING NETWORK - An online advertising system receives ads and ad exposure goals, such as a desired number of impressions or amount of presentation time, from advertisers. The online advertising system may also receive a time-based advertising purchase. A request for an ad is received for a client, and an amount of exposure is determined for each received ad across a plurality of ad mediums. The ad mediums may include both controlled ad mediums and external ad mediums. The advertising system selects an ad for presentation among the received ads based on the received ad exposure goals associated with the ads and the determined amount of exposure for each ad. The advertising system may select an ad by determining bids for each ad and conducting an auction among the ads. In such an embodiment, the advertising system may determine the bids for ads that have met their ad exposure goals to be zero. | 07-25-2013 |
20130204694 | Context-Based Study Generation and Administration - A method for delivering a context-based study to a panel in order to measure the effectiveness of advertisements is provided. One disclosed method may include receiving a study definition from a study generation device, the study definition including panel criteria and a target context, and selecting a panel of panelist candidates by matching the panel criteria with panelist candidate demographic information. The method may include monitoring browser events via a study client browser extension of a panelist computing device in order to determine when a target context has been met. The method may further include sending a report indicating that the target context has been met. | 08-08-2013 |
20130211904 | GUI That Displays Characteristics of an Advertising Audience Selected By Specifying Targeting Constraints - An audience browser GUI that displays characteristics of an advertising audience selected by specifying targeting constraints is disclosed. The audience browser GUI allows a user to express constraints to define audiences. The audience browser displays characteristics of audiences defined by the constraints. A user can adjust constraints, observe characteristics of the resulting audience, and repeat to develop a desirable audience. In addition, the audience browser may recommend initial constraints and adjustments to constraints, based on advertiser goals and data. | 08-15-2013 |
20130211905 | ATTRACTIVENESS-BASED ONLINE ADVERTISEMENT CLICK PREDICTION - The probability that a user clicks on an online advertisement may be dependent on an attractiveness of the online advertisement. In determining such click probability, an advertisement attractiveness model for estimating an attractiveness of an online advertisement to users may be developed. A click behavior model is then created by combining the advertisement attractiveness model with a relevance model. The relevance model may be used for estimating relevance between the online advertisement and a search query. The click behavior model may be applied to features extracted from the online advertisement to calculate a click probability for the online advertisement. | 08-15-2013 |
20130211906 | Measuring and Utilizing The Effect of Social Sharing In Online Advertising - The present invention provides techniques for use in measuring effects of social sharing, and social sharing user characteristics, on advertisement effectiveness. Measurement information can be used in many ways, such as in optimizing advertisement campaigns and advertisement targeting. Techniques are provided in which bucket testing experiments are utilized. Advertisement performance may be tracked, including downstream advertisement performance, which may follow social sharing, in measuring differences in advertisement performance between content sharing users and content non-sharing users. Techniques are provided in which user social graph information may be used in determining downstream advertisement performance, even without information regarding specific sharing instances. | 08-15-2013 |
20130218663 | AFFECT BASED POLITICAL ADVERTISEMENT ANALYSIS - Analysis of the mental states of voters is provided to gauge the effectiveness of political messages. Political advertisements are evaluated as they impact various groups of people. Data is captured for an individual voter or group of voters where the data includes facial information and physiological information. Demographics information can be collected and used as a criterion for rendering the mental states of the voters in a graphical format and is synchronized to the political advertisement. Based on mental state data political advertisements can be optimized and targeted based on political affiliation or political leaning. | 08-22-2013 |
20130226689 | DATA CAPTURE FOR USER INTERACTION WITH PROMOTIONAL MATERIALS - An application on a user device sends a request for promotional material to a server while the application is active on a user device. The application receives the promotional material from the server and stores the promotional material in a data store on the user device. A management client on the user device receives a user interaction with the promotional material and sends data representing the user interaction to the server independent of web-browser technology. | 08-29-2013 |
20130226690 | System & Method of Presenting Content Based Advertising - A system and method searches, identifies, tests and/or evaluates websites and content related ads for suitability. The results can be used to target ads more effectively to users and identify and promote services to prospective advertising affiliates as part of an advertising campaign. | 08-29-2013 |
20130238418 | METHOD FOR PLAYING MEDIA CONTENT ON A MEDIA PLAYER - A method for playing web-based media content from a media content proprietor ( | 09-12-2013 |
20130238419 | System Apparatus Circuit Method and Associated Computer Executable Code for Assessing the Relevance and Impact of Secondary Content - Disclosed are systems, apparatuses, circuits, methods and computer executable code sets for assessing the relevance and impact of a secondary content, such as an advertisement, presented within primary content. A first assessment module is used for assessing a taste profile based relevance and/or impact of the primary content, and/or the secondary content, on the target viewer. A second assessment module is used for assessing a correlation level between the primary content and/or segments thereof, and the secondary content and/or segments thereof. | 09-12-2013 |
20130254013 | BRAND POSITIONING AND PROMOTION IMPACT EVALUATION SYSTEM - Systems and methods described herein relate to brand positioning and promotion impact evaluation for stationary sales brands. According to one embodiment of the present subject matter, an impact output indicative of the competitive brand positioning of each of a plurality of stationary sales brands is generated based on identification of a hidden co-integration relationship that may exist between pairs of brands from amongst the plurality of stationary sales brands. Further, according to another embodiment of the present subject matter, impact of promotional variables on sales of a stationary sales brand is evaluated based on identifying hidden co-integration relationship between the promotional variables and the sales of the stationary sales brand. | 09-26-2013 |
20130268347 | Yield management system and method for advertising inventory - A computer program product automates and optimizes placement of advertising message campaigns on available publisher inventory to maximize an objective function while respecting predetermined contract requirements and constraints. The product comprises an allocation program code adapted to formulate performance data, inventory information and contract information as an optimization problem, and to solve the optimization problem; testing program code adapted to measure performance of advertising message campaigns and that, based on measurement results, associates the advertising message campaigns with available publisher inventory according to a placement scheme; and an inventory forecasting program code adapted to use past advertising message campaign performance data, expected future advertising message behavior, and one or more additional factors to forecast a number of impressions available on one or more publisher channels, the additional factors being one of: seasonal variation, day of a week, time of day, holiday, forecast of future demand, and combinations thereof. | 10-10-2013 |
20130268348 | Systems and Methods for Scoring Internet Ads and Ranking Vendors - Computer-implemented systems and method are taught for scoring an internet ad and/or ranking a vendor based on a combination of quantitative and qualitative characteristics. | 10-10-2013 |
20130282476 | SYSTEM AND METHOD FOR DETERMINING CROSS-CHANNEL, REAL-TIME INSIGHTS FOR CAMPAIGN OPTIMIZATION AND MEASURING MARKETING EFFECTIVENESS - The present invention provides a method and system for determining insights for mid-campaign optimization of a marketing campaign and measuring true marketing effectiveness. The method and system includes receiving a plurality of advertising data from one or more advertising data collection sources and electronically processing the advertising data to extract advertising data points therefrom. The method and system include accessing a plurality of historical data points from a historical data point storage device and mapping a plurality of relationships between one or more of the advertising data points and/or the historical data points. Thereupon, the method and system provides for determining at least one advertising campaign modification instruction based on the mapped relationships. | 10-24-2013 |
20130290091 | SYSTEMS AND METHODS FOR TARGETING ADVERTISING TO GROUPS WITH STRONG TIES WITHIN AN ONLINE SOCIAL NETWORK - Systems and methods in accordance with embodiments of the invention target advertisements to groups with strong ties in a social network. In one embodiment of the invention, a method for targeting advertising campaigns includes obtaining a set of advertising content, where the advertising content includes advertising keywords and brand data, identifying one or more target members within a set of members associated with an online social network, where the target members are associated with messages on the online social network having target member keywords associated with the advertising keywords, determining a set of member groups within a set of members associated with an online social network, where a member group includes at least one target member and at least one non-target member that is related to at least one of the at least one target member, and targeting a portion of the advertising content to each of the member groups. | 10-31-2013 |
20130304565 | SYSTEM AND METHOD FOR ADVERTISING ON MOBILE PLATFORMS - An advertising system comprising a mobile platform associated with an exhibitor and used to exhibit a selected ad of an advertiser and to obtain tracking data related to the selected ad, a server for processing the tracking data into desired metrics and for providing the desired metrics to the advertiser and/or the exhibitor, and an administrator for administering actions by the exhibitor and by the advertiser and for approving and paying the exhibitor. The mobile platform may be a car or a tablet computer. In a method of use, the administrator receives and approves a request from a person to be an exhibitor of a selected ad on a respective exhibitor mobile platform, provides the exhibitor with means to exhibit the selected ad and to provide real time tracking data related to the selected ad, and receives and optionally processes the tracking data into metrics data provided to the advertiser and optionally to the exhibitor. The exhibitor is then paid by the administrator according to a predetermined arrangement. | 11-14-2013 |
20130304566 | APPARATUS AND METHOD FOR PROVIDING ADVERTISING RANKING INFORMATION - An apparatus and method provide advertising (Ad) ranking information. An Ad information collector collects Ad property information included in a plurality of advertisements. A feedback information collector collects feedback information that is determined as a function of Ad impressions. A table generator generates an Ad information collection table as a function of the Ad property information and the feedback information. A ranking calculator generates Ad ranking information for the plurality of advertisements using the generated Ad information collection table. Upon receiving an Ad request from an Ad exposure device, a processor requests the plurality of advertisements from a plurality of Ad networks, receives the requested plurality of advertisements from the plurality of Ad networks, receives the feedback information from the Ad exposure device, and transmits the generated Ad ranking information to the Ad exposure device along with the received plurality of advertisements. | 11-14-2013 |
20130311268 | VISIBILITY-BASED ADVERTISEMENT SYSTEM IN 3D VIRTUAL WORLD - Embodiments of the invention may include generating a plurality of video frames that are operable to represent a world space, wherein the world space includes an advertisement. In addition, a visibility characteristic of the advertisement in the plurality of video frames may be determined. Further, the visibility characteristic may be communicated to an advertisement engine. | 11-21-2013 |
20130317901 | Methods and Apparatuses for Displaying the 3D Image of a Product - A method of displaying the 3D image of a product using an electronic device capable of capturing and displaying images comprises a code capturing step, an image procuring step, and an image displaying step. During the code capturing step, an information code on a printed media carrying the information of a product is captured. During the image procuring step, the information code is decoded for the information of the product and a 3D image of the product is retrieved from a remote location via a data transmission network. During the image displaying step, the 3D image of the product is displayed against a background, the background being a live image captured in real time or a static image retrieved from a previously saved file. | 11-28-2013 |
20130325583 | Systems and Methods of Tracking Online Advertisment Exposure - A process tracks user advertisement exposure. To enroll a user as a panelist, the process generates a panelist ID and sends it to the user's home router. The process receives a message from the router that includes the panelist ID and a cookie ID associated with a web application. The cookie ID identifies the application and a personal device. The process stores the correlation between the panelist ID and the cookie ID in a database. The process receives an advertisement request from the personal device that includes the cookie ID. The process selects an advertisement and sends it to the personal device. The process also stores information corresponding to the advertisement request in an advertisement log, including the cookie ID and an advertisement identifier. The programs correlate the advertisement request with the panelist ID using the cookie ID. The process generates a report of the user's online advertisement exposure. | 12-05-2013 |
20130325584 | METHODS AND SYSTEMS FOR ATTRIBUTING CHANGES IN AN ADVERTISING METRIC OF INTEREST TO OTHER ADVERTISING METRICS - Methods and systems for attributing changes in an advertising metric of interest, such as revenue, to other advertising metrics, are provided. The methods and systems described herein are particularly applicable to advertising provided in online web sites, such as online internet search provider sites. The changes in one or more subordinate online advertising metrics, such as the number of clicks on a particular advertising link, and the cost-per-click to the advertiser, are measured over a predefined period of time, as are the changes in the advertising metric of interest over the same predefined period of time. The respective impacts of the changes of the are determined through the use of sensitivity analysis. | 12-05-2013 |
20130325585 | Advertisement Selection and Pricing Using Discounts Based on Placement - An advertising selection and placement system is provided for a social networking system. An advertising selection module identifies candidate advertisements for a user to view along with social networking content. The candidate advertisements can be placed in various slots on the user's display. The expected value of various arrangements of the candidate advertisements in the slots is determined, and advertisements may be selected and placed to optimize revenue to the system. Each advertisement is evaluated using a discount function that adjusts the price of the advertisement based on its placement. | 12-05-2013 |
20130325586 | IN-TRAIN INFORMATION DISPLAY APPARATUS, IN-TRAIN INFORMATION DISPLAY SYSTEM, AND ADVERTISEMENT DISPLAY RESULT DETERMINING METHOD - The present invention is an in-train information display apparatus that displays, to a passenger, advertisement content delivered from an advertisement-content delivering apparatus, and includes a display unit configured to display the advertisement content, a display monitoring unit configured to photograph a video screen displayed on the display unit, and a display-result determining unit configured to calculate color-related information, which is information concerning a color of the video screen, based on an image photographed by the display monitoring unit, determine, based on the calculated color-related information and reference information for display result determination, which is information concerning a color of the advertisement content normally displayed on the display unit, whether the display of the advertisement content is normally performed, and transmit, as information for display achievement calculation, a result of the determination to the advertisement-content delivering apparatus having a totalizing function. | 12-05-2013 |
20130332259 | NEURO-RESPONSE STIMULUS AND STIMULUS ATTRIBUTE RESONANCE ESTIMATOR - Example methods, systems, and machine readable media are disclosed herein for determining a subject resonance measurement. An example method includes accessing first neuro-response data obtained from a subject prior to exposure to an advertisement or entertainment and second neuro-response data obtained from the subject after exposure to the advertisement or the entertainment, respectively. The example method includes calculating, using a processor, a first event related potential measurement and a second event related potential measurement based on the first neuro-response data and the second neuro-response data. The example method includes calculating, using the processor, a differential event related potential measurement based on the first event related potential measurement and the second event related potential measurement. In addition, the example method includes determining a subject resonance measurement to the advertisement or the entertainment based on the differential event related potential measurement. | 12-12-2013 |
20130339126 | CAMPAIGN PERFORMANCE FORECASTING FOR NON-GUARANTEED DELIVERY ADVERTISING - Advertisement (“ad”) campaign forecasting may predict results for the campaign and the ads included in the campaign. The results may include a forecast for impressions, clicks, conversions, and/or interactions with the ads. The forecasting may be utilized for display advertising with non-guaranteed delivery (“NGD”) systems in which a bidding platform allows advertisers to bid for ad impressions, clicks, and/or conversions. Forecasting results may be used by advertisers to manage and optimize campaigns. | 12-19-2013 |
20130346182 | MULTIMEDIA FEATURES FOR CLICK PREDICTION OF NEW ADVERTISEMENTS - Multimedia features extracted from display advertisements may be integrated into a click prediction model for improving click prediction accuracy. Multimedia features may help capture the attractiveness of ads with similar contents or aesthetics. Numerous multimedia features (in addition to user, advertiser and publisher features) may be utilized for the purposes of improving click prediction in ads with limited or no history. | 12-26-2013 |
20130346183 | ENTITY-BASED AGGREGATION OF ENDORSEMENT DATA - Systems, methods, and computer-readable storage media for performing entity-based aggregation of endorsement data are provided. Entity-endorsement data is received from a plurality of different sources, e.g., websites, web pages, database records, files, data feeds, or networks. Entity resolution is then performed to identify like entities. Once the entities are resolved, the relevant endorsement data from each appropriate source is aggregated. The aggregated endorsement data may then be presented with or without an identification of the sources from which the data was aggregated. In this way, sparseness and fragmentation of endorsement data are mitigated and a more complete picture of an entity's endorsement status may be seen. | 12-26-2013 |
20130346184 | CONTACT HISTORY FOR PROMOTION MANAGEMENT - A computer implemented method for producing a contact history for a marketing campaign is described. The method includes producing a promotion version history table for the marketing campaign, with the promotion version history table recording promotion attribute values for each promotion version at runtime, producing a treatment history table for the marketing campaign, with the treatment history table representing promotion instances given to a group, producing a contact history table for the marketing campaign, the contact history table recording which contact entities were in which groups at runtime, linking the promotion version history table, the treatment history table, and the contact history table, wherein the linking preserves referential integrity between the promotion version history table, the treatment history table, and the contact history table, and producing the contact history from the promotion version history table, the treatment history table, and the contact history table. | 12-26-2013 |
20130346185 | TRACKING RESPONSES TO PROMOTIONS - A computer implemented method for response tracking is described. The method includes obtaining one or more responses to one or more promotions, attributing the one or more responses to one or more treatment instances, with the one or more treatment instances correspond to a promotion version assigned to a group of contact entities at an execution of a computer implemented marketing campaign, and generating a response table, the response table including one or more entries, the entries in the response table being in accordance with attribution of the one or more responses to one or more treatment instances. | 12-26-2013 |
20140006138 | SYSTEMS AND METHODS FOR PROVIDING ADVERTISING | 01-02-2014 |
20140006139 | INBOX MANAGEMENT SYSTEM | 01-02-2014 |
20140006140 | SYSTEM AND METHOD OF CURSOR-BASED CONTENT DELIVERY | 01-02-2014 |
20140025478 | MEASURING INFLUENCE IN A SOCIAL NETWORK - Measuring influence in social networks, in which a marketing message related to a good or service has been distributed to one or more influencers. An agreement to allow tracking of the influencer's sharing of the marketing message is made. Also, after receiving the agreement to allow tracking of the influencer's sharing of the marketing message, sharing of the marketing message is enabled in a manner that enables tracking of actions taken by users to which the marketing message is shared. Sharing of the marketing message by the influencer is tracked and actions related to the marketing message taken by users to which the message was shared by the influencer are tracked. Data descriptive of an influence of the influencer related to the marketing message is stored and output based on the stored data is provided. | 01-23-2014 |
20140032301 | ADVERTISEMENT BILLING METHOD AND DEVICE - Embodiments of the present application relate to a method for generating flow quality comparison parameters, a system for generating flow quality comparison parameters, and a computer program product for generating flow quality comparison parameters. A method for generating flow quality comparison parameters is provided. The method includes collecting click log data and transaction log data on relevant products or services advertised in off-site advertising spaces, generating off-site advertising space results data based at least in part on the click log data and the transaction log data, obtaining quality indicators of advertising flows of the corresponding off-site advertising spaces based on the off-site advertising space results data, and obtaining flow quality comparison parameters for the off-site advertising spaces based at least in part on the quality indicators of the advertising flows of the off-site advertising spaces. | 01-30-2014 |
20140032302 | SYSTEMS AND METHODS FOR IMPLEMENTING A MOBILE APPLICATION BASED ONLINE ADVERTISING SYSTEM - A system may provide for mobile application based online advertising via mobile application interface. A database may be configured to store data corresponding to a plurality of visual elements for rending an advertisement. An advertising server may be in operative communication with the database and configured to receive requests for advertisement campaigns. A mobile interface may allow submission of information relating to an advertisement campaign to the advertising server. A generator engine may be configured to select from the plurality of visual elements and generate display logic for displaying an advertisement corresponding to the advertisement campaign. | 01-30-2014 |
20140032303 | METHOD AND SYSTEM FOR PHONE NUMBER CLEANING - A system for tracking telephone calls made in response to advertising campaigns in electronic or other media is provided. The system permits an advertiser to associate specific and distinct telephone numbers with associated advertising campaigns. The system cleans at least one phone number to be assigned to a campaign by determining that unwanted phone traffic associated with the at least one phone number is below a defined threshold. | 01-30-2014 |
20140040006 | POPULATING PRODUCT RECOMMENDATION LIST - A computer-implemented method for populating a product recommendation list can include identifying a first set of products using customer data and a second set of products using social network data, identifying a third set of products, wherein the third set of products includes products in the second set of products and not in the first set of products, calculating a product score for each product in the second set of products, and populating the product recommendation list of the customer with a subset of the first set of products and a subset of the third set of products based on the calculated product scores. | 02-06-2014 |
20140040007 | PROMOTION CREATOR AND MANAGER - A device may receive information that identifies a design item associated with a promotion, where the design item relates to an appearance of the promotion, may receive information that identifies a promotion characteristic associated with the promotion, where the promotion characteristic identifies at least one of a product or a service associated with the promotion, may receive distribution information associated with the promotion, where the distribution information identifies a customer device to which the promotion is to be sent, and may receive scheduling information associated with the promotion, where the scheduling information identifies a time period during which the promotion is active. The device may also provide the promotion to the customer device based on the design item, the promotion characteristic, the distribution information, and the scheduling information. | 02-06-2014 |
20140040008 | INTER-CAMPAIGN ADVERTISING MANAGEMENT - Techniques are provided for adapting an advertising campaign based on real-time analysis of campaign metrics for a concurrent advertising campaign. As one advertising campaign runs, parameters of the campaign are updated to incorporate insights from another advertising campaign. In one embodiment, parameters of the campaign are updated to boost performance of a portion of the advertising campaign determined to be particularly responsive based on the campaign metrics from another campaign. The campaign metrics may be measured using real-time, single-question surveys across segmented portions of the target audience and may be used to generate correlations between the target audience and marketing objectives sought. | 02-06-2014 |
20140046752 | ASSESSING ADVERTISEMENT IMPACT USING ADVERTISEMENT READABLE INDICIA - Embodiments of the invention are directed to systems, methods and computer program products for processing a readable indicia associated with an advertisement associated with a product. The invention presents a readable indicia in association with an advertisement, where the readable indicia includes instructions for triggering a data collection tool. The invention collects data from the data collection tool and analyzes characteristics of the readable indicia and the advertisement in order to determine a customer advertisement impact. The readable indicia may include information indicating at least one of a current date, a time of inception of the advertisement, a placement location of the readable indicia within the advertisement, or a visual characteristic of the readable indicia. | 02-13-2014 |
20140046753 | AFFECTING DISPLAY OF CONTENT BASED ON NEGATIVE REACTIONS - Techniques for affecting display of content may include receiving a request for content to supplement a response to an input initiated by a first user; outputting first content in response to the request, where the first content includes a control feature that is displayable along with the first content, and where the control feature enables the first user to register a negative reaction to the first content; obtaining information relating to the first content based on the negative reaction; identifying second content having one or more characteristics in common with the first content; identifying one or more second users having one or more characteristics in common with the first user; and using the information relating to the first content in determining whether to provide the second content to the one or more second users. | 02-13-2014 |
20140046754 | ESTIMATING CONVERSION RATE IN DISPLAY ADVERTISING FROM PAST PERFORMANCE DATA - Embodiments of the invention present an approach to conversion rate estimation which relies on using past performance observations along user, publisher, and advertiser data hierarchies. More specifically, embodiments of the invention model the conversion event at different select hierarchical levels with separate binomial distributions and estimate the distribution parameters individually. It is shown how to combine these individual estimators using logistic regression to identify conversion events accurately. Embodiments of the invention can also handle many practical issues, such as data imbalance, missing data, and output probability calibration, which render this estimation problem more difficult for a real-world implementation of the approach. | 02-13-2014 |
20140067517 | Interactive Real-Time Marketing Systems, Their Methods of Production and Use - Interactive and active information executable applications comprise: a) at least one marketing campaign item, b) at least one piece of insight information, c) at least one dynamic consumer profile, d) at least one metric bank, and e) at least one storage medium. Methods for implementing and utilizing an interactive and active information executable application include: providing at least one marketing campaign item, providing or collecting at least one piece of insight information, providing at least one metric bank, storing the at least one piece of insight information on the at least one metric bank, utilizing or accessing at least one metric bank, developing at least one dynamic consumer profile from the at least one piece of insight information, and accessing at least one computer readable storage medium. | 03-06-2014 |
20140067518 | MULTI-CHANNEL MARKETING ATTRIBUTION ANALYTICS - A marketing analytics system may include a mixed marketing channel modeling module to determine a mixed marketing channel model for a macro level, and an attribution analysis module to determine values for variables associated with behaviors of individuals for a microsegment associated with the macro level. A marketing analytics engine may identify individuals with similar behaviors, needs and preferences, and facilitate targeted product or service offerings to the microsegment. | 03-06-2014 |
20140067519 | INFORMATION DISTRIBUTION SERVER AND INFORMATION DISTRIBUTION METHOD - An information distribution server includes a content sending unit, a measurement data reception unit, an advertisement effect processing unit, an effect measurement database, a data input unit, a template selection unit and a content generation unit. The measurement data reception unit receives measurement information for measuring the advertisement effect of the content data during a content distribution period. The advertisement effect processing unit determines whether or not advertisement effect is good based on the received measurement information. The effect measurement database stores the determined advertisement effect together with measurement information for each screen template. The template selection unit preferentially selects a screen template having a good advertisement effect with reference to the effect measurement database based on the input project information. The content generation unit generates content data using the selected screen template and registers the generated content data in a schedule. | 03-06-2014 |
20140074586 | EQUILIBRIUM ALLOCATION FOR BUDGET SMOOTHING IN SEARCH ADVERTISING - Various technologies described herein pertain to smoothing budgets of advertisers in online advertising. Information that indicates respective budgets of advertisers for online advertising during a time period and bids for auctions during the time period from the advertisers can be received. Moreover, a determination concerning whether to either throttle an advertiser from an auction or permit the advertiser to participate in the auction can be effectuated for each of the auctions during the time period and for each of the advertisers. The determination satisfies equilibrium conditions between the advertisers based on the respective budgets of the advertisers and the bids of the auctions. Moreover, winning bids for the auctions during the time period are determined. The winning bids can be determined from the bids of the advertisers respectively permitted to participate in each of the auctions. | 03-13-2014 |
20140074587 | Cross-media campaigns with bias adjustment and attribution modeling - A method for determining advertising effectiveness of cross-media campaigns provided. The effectiveness of the combined campaign is plotted, and the effects of different media are isolated. Examining complementary effects and synergies are examined, and a dollar-for-dollar comparison for each of the media is performed. This dollar-for-dollar comparison may include a return on marketing objective calculation. If applicable, budget re-allocations are recommended. Optionally, post effectiveness, efficiency, and allocation analysis are performed. Such analysis may include providing descriptive advertising and media suggestions on each media independently. | 03-13-2014 |
20140081739 | SYSTEM AND METHOD FOR ADVERTISING ANALYTICS - The system provides a method and apparatus for providing analytics to determine accountability of offers and ads. The system provides real time analysis of advertising effectiveness and permits modification of ad campaigns during the life of the campaign. The system also determines success and performance of an ad campaign on a per platform basis. The system includes an analystics engine that receives response data to an offer, along with metadata and metrics associated with the offer. The analytics engine utilizes historical data associated with a specific product, category of product, geographical area, temporal data, demographic data, platform of publishing, platform of response, and the like, along with response data from consumers during a campaign to determine the effectiveness of both online and offline advertising. The system allows the pricing of ads to be determined and to determine the value on a response platform basis. | 03-20-2014 |
20140089079 | METHOD AND SYSTEM FOR DETERMINING A CORRELATION BETWEEN AN ADVERTISEMENT AND A PERSON WHO INTERACTED WITH A MERCHANT - A query is generated for determining a correlation between an advertisement and a person who interacted with a merchant. The query includes an image of the person. In response to the query, a determination is made about whether the correlation exists between the image and a face that has given attention to the advertisement. In response to determining that the correlation exists, a report of the correlation is generated for the merchant. | 03-27-2014 |
20140089080 | ADVERTISEMENT CHOOSING DEVICE AND ADVERTISEMENT CHOOSING METHOD - An advertisement choosing device chooses an advertisement to be displayed in a display space of a predetermined size. The advertisement choosing device includes an advertisement storing unit and an advertisement choosing unit. The advertisement storing unit stores therein sizes of multiple advertisements of various sizes. The advertisement choosing unit chooses, from among the multiple advertisements, one or more advertisements whose total size is equal to or less than the size of the display space as the advertisement to be displayed in the display space. | 03-27-2014 |
20140089081 | ASYNCHRONOUS ADVERTISING PLACEMENT BASED ON METADATA - A podcast system and method are provided to select and deliver media ads over a network to a user device and to insert the media ads in media content subscribed to and delivered over the network to the user device. | 03-27-2014 |
20140095292 | COMMUNICATION SYSTEM AND COMMUNICATION METHOD - Each of the calling and the receiving side mobile terminals repeats transmitting its identification information to the base station and receiving notice information from the base station at certain time intervals. When a telephone call is made, the calling side mobile terminal transmits telephone number information to the base station, upon receiving the telephone number information, the base station transmits the identification information of the calling side mobile terminal to the receiving side mobile terminal which corresponds to the received telephone number information, and upon receiving the identification information, the receiving side mobile terminal displays, from among a predetermined number of moving image contents stored in advance, a moving image content corresponding to notice information most recently received from the base station on its display section for a predetermined period of time. | 04-03-2014 |
20140095293 | SOCIAL CONNECTIONS THROUGH TAGABLE APPAREL - Disclosed are a method, a device and a system of social connection broadcast data publication through a social-networkable apparel server using a radial algorithm to automatically distribute the social connection broadcast data on a set of user profiles having associated verified addresses in a threshold radial distance from a set of geospatial coordinates associated with a tagging of a taggable apparel generated through a computing device. In one embodiment, the social connection broadcast data is radially distributed as a broadcast data to (1) a set of recipients through an internet protocol (IP) based network (2) a set of merchants through the IP based network and/or (3) a set of user profiles in a circular geo-fenced area defined by the threshold radial distance from the set of geospatial coordinates associated with the tagging of the taggable apparel generated through the computing device through the radial algorithm of a neighborhood broadcasting system. | 04-03-2014 |
20140100944 | METHOD AND SYSTEM FOR ONLINE CAMPAIGN OPTIMIZATION - An advertisement campaign optimization system, method, and a computer product for determining real time bidding data corresponding to one or more advertisement campaigns targeting one or more users are disclosed. In an embodiment, the method comprises receiving a bid request for the one or more advertisement campaigns. User interest data corresponding to the one or more users is determined. One or more bidding rules based on a first data set and a second data set are also determined. The first data set comprises data corresponding to the one or more users and the second data set comprises data corresponding to the one or more advertisement campaigns. The method determines real time bidding data based on the user interest data and the one or more bidding rules. | 04-10-2014 |
20140108126 | DIGITAL MEDIA INDEX - A method of quantifying the effectiveness of delivery of digital media content comprises identifying a group of instances of delivery of digital media content, calculating a plurality of metrics for the group, each metric indicative of a different aspect of effective delivery of the digital media content, and combining the calculated metrics into a single indicator of the effectiveness of the delivery of digital media content for the group. The group of instances can represent the delivery of digital media content by a particular supplier or a particular service of a particular supplier of digital media distribution services over a period of time. The metrics can be indicative of the proportion of the instances that were visible or audible to a viewer of the digital media content. | 04-17-2014 |
20140114740 | Method of increasing effectiveness of advertisements - The purpose of this invention is to increase the effectiveness of advertisements. To realize this, advertisements are made more trustworthy through certification. People today are bombarded with ever increasing advertisements on all kinds of media such as, but not limited to, internet; mobile; print; television; movies; games; radio; billboards; it is becoming increasingly difficult for people to decide which advertisement to believe more than the other. | 04-24-2014 |
20140114741 | METHOD AND APPARATUS FOR RETURN ON INVESTMENT IMPACT REPORTING - The method, apparatus and computer program product described herein is configured to train and deploy a predictive model that is configured to generate a predicted ROI value for a provider with respect to a current promotion or a future promotion. An example embodiment may comprise receiving input indicative of one or more attributes of a provider or a promotion. The example embodiment may further comprise generating at least one of a predicted return on investment (ROI) value or a predicted ROI component value based at least in part on the one or more attributes of the provider or the promotion and a ROI prediction model. The method may further still comprise generating a merchant impact report including the at least one of the predicted ROI value or the predicted ROI component value for the promotion. | 04-24-2014 |
20140114742 | SYSTEM AND METHOD FOR QUALIFYING EVENTS BASED ON BEHAVIORAL PATTERNS AND TRAITS IN DIGITAL ENVIRONMENTS - A device that analyzes advertising effectiveness can include an asset repository that stores a plurality of smart objects, an entertainment interface that accepts one or more smart objects from the plurality of smart objects, an event stream processor that receives information from the one or more smart objects and provides metrics based on the information from the one or more smart objects, and a BIND engine that receives information from the one or more smart objects and one or more databases and provides decisions and metrics based on the information from the one or more smart objects and one or more databases. | 04-24-2014 |
20140114743 | System For Individualized Customer Interaction - A method and system for using individualized customer models when operating a retail establishment is provided. The individualized customer models may be generated using statistical analysis of transaction data for the customer, thereby generating sub-models and attributes tailored to customer. The individualized customer models may be used in any aspect of a retail establishment's operations, ranging from supply chain management issues, inventory control, promotion planning (such as selecting parameters for a promotion or simulating results of a promotion), to customer interaction (such as providing a shopping list or providing individualized promotions). | 04-24-2014 |
20140122219 | CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND METHOD - A method of analyzing customer relationships in response to promotional efforts is disclosed. The method includes: enabling gaming activity by patrons; providing a server that includes an interaction database that stores interaction data, wherein the interaction data includes gaming activity and patron information; accessing data from the server, using a data retrieval system, based on patron information; defining a promotional group of the patrons; defining a control group of the patrons, wherein the patrons in the promotional group and the patrons in the control group have all engaged in gaming activity; initiating promotional efforts only to the promotional group of the patrons; and enabling retrieval and analysis of data from the interaction database, using a promotional analyzer, related to interactions involving patrons in the promotional group after the promotional efforts. | 05-01-2014 |
20140129318 | INFLUENCING PRODUCT DEMAND BY AMPLIFYING DEMAND SIGNAL - An application is enabled to influence product demand by amplifying demand signal. Product and customer information is analyzed for patterns within external resources. The patterns are combined to produce demand signal. The demand signal is matched to a target audience to amplify the demand. The product is presented to an audience to influence demand for the product through customer channels including advertising, pricing policies, and offers. | 05-08-2014 |
20140129319 | SYSTEM, METHOD, AND NON-TRANSITORY COMPUTER-READABLE MEDIUM FOR SIMULATING AN ELECTRONIC MESSAGE CAMPAIGN - A computerized system, method, and non-transitory computer-readable medium for simulating an electronic message campaign is disclosed including establishing one or more simulated subscribers and storing an information associated with each of the one or more simulated subscribers in a database, wherein the information comprises a profile information for each of the one or more simulated subscribers, receiving one or more communications addressed to the one or more simulated subscribers, processing the one or more communications based upon the profile information for each of the one or more simulated subscribers to generate a campaign activity, and processing the campaign activity. | 05-08-2014 |
20140136313 | CATEGORIZING CONTENT SELECTIONS - An example method includes receiving, from a computing device, a request for a sponsored content item. The method also includes providing the sponsored content item and associated interstitial content for presentation on a user interface. The interstitial content is for presentation after user selection of the sponsored content item. The method includes receiving first interaction data indicative of user selection of the sponsored content item and second interaction data indicative of a navigation input during presentation of the interstitial content. The method also includes, based on the second interaction data, categorizing the user selection indicated by the first interaction data as either an accidental selection or an intentional selection; and taking an action based on the categorizing. | 05-15-2014 |
20140136314 | Interactive Technology for Conversational Marketing in Mobile Devices - An apparatus and method that give users the opportunity to identify which ad content is interesting and report information about these interested users to advertisers. The apparatus delivers digital visual advertising on the user's mobile device as part of an App's function. When the advertising message window appears, the user can dismiss the advertising message by touching the ad with a finger and swiping it left or right, depending on whether the user finds the ad content interesting or not. If interested, the user swipes the ad message to the right, and if not interested, swiping to the left; both action dismisses the ad and the user can resume activity prior to the ad message. The apparatus records the user's interest when the ad is swiped to the right and communicates this interest to the advertiser for future retargeted ads of similar content to the user. | 05-15-2014 |
20140136315 | METHODS, SYSTEMS AND COMPUTER PROGRAM PRODUCTS FOR TAILORING ADVERTISEMENTS TO A USER BASED ON ACTIONS TAKEN USING A PORTABLE ELECTRONIC DEVICE - A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors. | 05-15-2014 |
20140143042 | Modeling Consumer Marketing - Consumer behavior may be modeled to measure the effectiveness of consumer marketing campaigns and to calculate the effect of other factors driving consumer behavior in the same markets. A dependent variable, such as product sales, product uses, or customer indications of interest in a product or business, may be associated with a marketing campaign potentially affecting the dependent variable. Data corresponding to the dependent variable for a plurality of markets over a period of time prior to a marketing campaign may be received and analyzed. A market matching process may be performed using the dependent variable data before the start of the marketing campaign, and a difference may be calculated between sets of matching markets for the dependent variable during the marketing campaign. An econometric modeling process may be performed on the calculated difference between the sets of matching markets, to measure the effectiveness of the marketing campaign and calculate the effect of other driving factors. | 05-22-2014 |
20140149204 | SYSTEM AND METHOD FOR ADVERTISING VERIFICATION BASED ON USERS' DEMOGRAPHICS - A system and method for performing demographic verification of an advertising campaign are provided. The method comprises generating a demographic profile for each user in a group of users; analyzing demographic profiles of viewers of the advertising campaign to determine at least a campaign reach of the advertising campaign, wherein the viewers of the advertising campaign are a subset of the users in the group of users; comparing the determined demographic campaign reach to at least one target audience attribute defined in a media plan of the advertising campaign; and verifying at least a demographic campaign reach based on the comparison. | 05-29-2014 |
20140156379 | Method and Apparatus for Hierarchical-Model-Based Creative Quality Scores - Performance data for online advertisement creatives may be received. A hierarchical model of the online advertisement creatives may be generated based on correlations among the online advertisement creatives. The hierarchical model may be used to estimate a respective performance value for each of at least some of the plurality of online advertisement creatives based on the received performance data. A creative quality score may be determined, for those online advertising creatives whose performance values were estimated, based on the estimated performance values. | 06-05-2014 |
20140156380 | CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM FOR PHYSICAL LOCATIONS - A method and computer program product for managing information about transactions occurring in a physical establishment includes gathering information about multiple transactions at a physical establishment, and storing the information as metadata. A byte stream corresponding to the metadata is generated. Several elements of the metadata are associated with a particular session based on predefined criteria. | 06-05-2014 |
20140164094 | PRECISE TARGETED PROMOTIONAL OFFERS - Techniques for facilitating targeted discounts are described. A request to distribute a promotional offer is received from a merchant. The promotional offer may be at least partially preconfigured, is maintained at the deal service, and may indicate an item (e.g., a product and/or service) offered by the merchant. The promotional offer is distributed immediately after the request is received. The user set to receive the promotional offer is determined. The promotional offer is provided to at least one user in the user set. The promotional offer is confirmed with the users that accepted the promotional offer. | 06-12-2014 |
20140164095 | NEURO-RESPONSE DATA SYNCHRONIZATION - An example system includes a headset to gather first data comprising first neuro-response data and second neuro-response data from a user while the user is exposed to stimulus material. In the example system, the headset comprises a first sensor to gather the first neuro-response data, the first neuro-response data comprising at least one of electroencephalographic data or magnetoencephalographic data, and a second sensor to gather the second neuro-response data, the second neuro-response data comprising facial emotion encoding data. The headset also comprises a processor to synchronize the first neuro-response data, the second neuro-response data and the stimulus material to generate synchronized data and determine an effectiveness of a portion of the stimulus material based on the synchronized data. | 06-12-2014 |
20140172540 | APPARATUS AND METHOD FOR MEASURING ADVERTISING EFFECT - An apparatus for measuring advertising effect includes a content providing unit configured to provide content including one or more advertisements according to a request of one or more fixed terminals, and an effect measuring unit configured to receive an advertisement reproduction/view log from the fixed terminal receiving the content from the content providing unit, and measure the advertising effect in cooperation with another system which provides advertisement-related information or sells an advertised product or service. | 06-19-2014 |
20140180787 | INTENT TO SPEND ANALYTICS PLATFORM - In various embodiments, a computer-implemented method for providing an intent to spend analytics platform is disclosed. The computer-implemented method comprises receiving, by a processor configured to execute a pre-commerce screening engine, one or more parameters of a payment instrument. The computer-implemented method further comprises generating, by the processor, one or more targeted offers based on the one or more parameters of the payment instrument. | 06-26-2014 |
20140180788 | METHOD AND SYSTEM FOR IMPLEMENTING A CLOUD-BASED SOCIAL MEDIA MARKETING METHOD AND SYSTEM - Disclosed is an approach for implementing a system, method, and computer program product for performing social marketing using a cloud-based system. The approach is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform analysis upon that data. A social marketing campaign can then be generated and implemented in an integrated manner using the system. This permits realtime reaction to trends, with rapid ability to react to opportunities in the marketplace. | 06-26-2014 |
20140180789 | SYSTEM IDENTIFICATION, ESTIMATION, AND PREDICTION OF ADVERTISING-RELATED DATA - In accordance with the invention, a system, method, and apparatus for analyzing advertisement-related data are presented, which may include receiving data related to an aspect of an advertisement and modeling the aspect of the advertisement with a mathematical model. The mathematical model may include a control-signal-related component, a control-signal-independent component, and an error component. Each component may be updated based on at least one of a control signal, the received data, and a previous state of at least one of the components. An updated model may be created base on the updated components. The system, method, and apparatus may also include predicting the aspect of the advertisement using the updated model. Exemplary aspects of and data related to the advertisement may include one or more of the following: a number of impressions, “clicks,” or “conversions” and/or the impression-to-conversion, impression-to-click, or click-to-conversion ratios. | 06-26-2014 |
20140188593 | SELECTING AN ADVERTISEMENT FOR A TRAFFIC SOURCE - Selecting an advertisement for a traffic source including: determining that a current search condition is received at a current traffic source; determining a set of advertising information relevant to the current search condition from an advertising database associated with the current traffic source; determining a predicted probability of a first piece of advertising information of the set of advertising information being selected by a user; determining a predicted probability that user selection of the first piece of advertising information gives rise to a conversion event; determining an attribute parameter for the first piece of advertising information; determining a ranked list of the set of advertising information based at least in part on each piece of advertising information's respective attribute parameter; and selecting a selected piece of advertising information from the set of advertising information. | 07-03-2014 |
20140195328 | ADAPTIVE EMBEDDED ADVERTISEMENT VIA CONTEXTUAL ANALYSIS AND PERCEPTUAL COMPUTING - Technologies for adaptively embedding an advertisement into media content via contextual analysis and perceptual computing include a computing device for detecting a location to embed advertising content within media content and retrieving user profile data corresponding to a user of a computing device. Such technologies may also include determining advertising content personalized for the user based on the retrieved user profile and embedding the advertising content personalized for the user into the media content at the detected location within the media content to generate augmented media content for subsequent display to the user. | 07-10-2014 |
20140195329 | SYSTEMS, METHODS, AND MEDIA FOR PRESENTING AN ADVERTISEMENT - Systems, methods, and media for presenting an advertisement are provided. In some embodiments, systems for presenting an advertisement are provided, the systems comprising: at least one hardware processor that: receives information relating to an advertisement space; determines at least one score for each of a plurality of segments for a potential advertisement for the advertisement space; selects a segment from the plurality of segments for the advertisement space based on the at least one score for the plurality of segments; selects an advertisement for the segment selected; and causes the advertisement to be presented in the advertisement space. | 07-10-2014 |
20140195330 | METHODS AND APPARATUS FOR PROVIDING EFFECTIVENESS SCORE OF ADVERTISEMENTS - An apparatus includes a collection agent, an aggregation module, an analysis module, and a presentation module. The collection agent is operatively coupled to a data storage and is configured to (1) incrementally collect data associated with a presentation of media on a display of an electronic device, and (2) send a set of signals to store the incrementally collected data in the data storage. The aggregation module is configured to receive at least a portion of the incrementally collected data to define an aggregated data set. The analysis module is configured to analyze the aggregated data set to determine an effectiveness score associated with the presentation of the media. The presentation module is configured to (1) receive a signal associated with the effectiveness score, and (2) send a signal to an electronic device such that information associated with the effectiveness score is displayed on a display of the electronic device. | 07-10-2014 |
20140195331 | SEARCH DEVICE, NON-TRANSITORY COMPUTER-READABLE RECORDING MEDIUM IN WHICH SEARCH PROGRAM IS RECORDED, AND SEARCH METHOD - A search device ( | 07-10-2014 |
20140200986 | METHOD AND APPARATUS FOR RECOMMENDING A DIRECT MAIL MARKETING CAMPAIGN FOR AN EVENT - A method, non-transitory computer readable medium, and apparatus for recommending a direct mail marketing campaign for an event are disclosed. For example, the method selects the direct mail marketing campaign for the event from a plurality of marketing campaigns based upon a ranked list of assets, receives one or more parameters associated with the event, selects a direct mail delivery method from a plurality of direct mail delivery methods based upon a comparison of the one or more parameters associated with the event and one or more parameters associated with each one of the plurality of direct mail delivery methods, and recommends the direct mail marketing campaign using the direct mail delivery method that is selected. | 07-17-2014 |
20140200987 | METHOD AND SYSTEM FOR DETERMINING EFFECTIVENESS OF MARKETING - A computer based system ( | 07-17-2014 |
20140200988 | SYSTEM AND METHOD FOR NORMALIZING CAMPAIGN DATA GATHERED FROM A PLURALITY OF ADVERTISING PLATFORMS - A system and method for normalizing campaign data gathered from a plurality of advertising platforms. The method comprises receiving campaign data related to at least one campaign gathered from a plurality of advertising platforms; mapping data dimensions in the received campaign data to a marketing data model to produce a dataset that is organized and functions as the marketing data model; normalizing data values in the dataset according to a unified notation defined for each of the data dimensions in the marketing data model; and optimizing the normalized dataset to allow faster manipulation of data. | 07-17-2014 |
20140207558 | Method For Evaluating The Effectiveness Of Commercial Communication - A method of quantitatively assessing the effectiveness of an audiovisual, visual or audio advertisement including the steps of: presenting the advertisement to a plurality of subjects, the advertisement having a sequence of audiovisual, visual and/or audio features which occur as a function of time; obtaining, during presentation of the advertisement, EEG signals from the subjects from predetermined scalp sites thereof; calculating SSVEP amplitudes and/or phase differences from EEG signals obtained from the predetermined scalp sites in order to obtain output signals which represent predetermined psychological states of each subject to the features as a function of time; combining the output signals from the subjects to obtain pooled output signals; and displaying the pooled output signals to thereby enable quantitative assessment of the subjects' responses to the features of the advertisement in order to assess the effectiveness of the features of the advertisement. | 07-24-2014 |
20140207559 | SYSTEM AND METHOD FOR UTILIZING CAPTURED EYE DATA FROM MOBILE DEVICES - A device for analyzing eye data captured via the device, the device configured to perform the steps of (a) displaying an advertisement and other content on the display; (b) capturing one or more images using the camera, wherein the one or more images depict at least one or more eyes of a user of the device; (c) detecting the one or more eyes in the one or more captured images; (d) determining based at least upon the one or more captured images that the one or more eyes are focused for a predetermined amount of time on the advertisement as opposed to the other content; and (e) based upon the determination in step (d), displaying on the display an item contextually related to the advertisement and different from the other content, wherein the item is (i) text; (ii) a picture; or (iii) a video. | 07-24-2014 |
20140207560 | Method and Apparatus to Derive Product-Level Competitive Insights in Real-Time Using Social Media Analytics - A method and system are disclosed for providing near-real-time competitive insights associated with user interactions within a social media environment. A first and second set of social media data, respectively associated with a first and second set of social media interactions, are processed to generate a first and second set of social network advocacy (SNA) data in near-real-time. The resulting first and second sets of SNA data are then processed to generate a first and second set of competitive insight data, which respectively indicate a near-real-time measurement of sentiment and advocacy related to various aspects of a first and second product. The first and second sets of social pricing index data are then processed to generate a set of competitive insight differential data, which indicates a corresponding improvement or decline in sentiment or advocacy related to various aspects of the first and second products. | 07-24-2014 |
20140207561 | Method and Apparatus to Create a Mash-up of Social Media Data and Business Data to Derive Actionable Insights for the Business - A method and system are disclosed for providing near-real-time actionable insights associated with user interactions within a social media environment. A first and second set of social media data, respectively associated with a first and second set of social media interactions, are processed to generate a first and second set of Social Network Advocacy Pulse (SNAP) data in near-real-time. The resulting first and second sets of SNAP data are then processed to generate a first and second set of actionable insight data, which respectively indicate a near-real-time measurement of sentiment and advocacy related to a predetermined business aspect. The first and second sets of social pricing index data are then processed to generate a set of actionable insight differential data, which indicates a corresponding improvement or decline in sentiment or advocacy related to the business aspect. | 07-24-2014 |
20140207562 | Method and Apparatus to Calculate Real-Time Customer Satisfaction and Loyalty Metric Using Social Media Analytics - A method and system are disclosed for providing a near-real-time measurement of sentiment and advocacy associated with user interactions within a social media environment. A first and second set of social media data, respectively associated with a first and second set of social media interactions, are processed to generate a first and second set of social network advocacy (SNA) data in near-real-time. The resulting first and second sets of SNA data are then processed to generate a first and second set of SNA Pulse (SNAP) metric data, which respectively indicate a near-real-time measurement of sentiment and advocacy for a given aspect of an organization. The first and second sets of SNAP metric data are then processed to generate a set of SNAP metrics differential data, which indicates a corresponding improvement or decline in sentiment or advocacy. | 07-24-2014 |
20140214524 | RANKING OF ADVERTISEMENTS FOR POLICY COMPLIANCE REVIEW - An online system determines the order in which advertisements or advertisements components are reviewed for compliance with policies of the online system based on a calculated score indicating the expected revenue for presenting the advertisement or advertisement(s) including the component to online system users. The score may also reflect additional metrics, such as the time to review, the quality, and the resources for review, calculated for the advertisement or for the component. Based on the score, the advertisements or components are ranked in an order to be reviewed for compliance with policies of the online system. | 07-31-2014 |
20140214525 | DETERMINING PROPER PRESENTATION OF MULTIMEDIA CONTENT - Systems and methods of determining proper presentation of a multimedia content may include a remote management module configured to enable managing a remote computer system. This may include having a local view of a multimedia content being displayed on a display of the remote computer system. The multimedia content may have been previously encoded. The system may also include a capturing module coupled to the remote management module and configured to capture the local view of the multimedia content, and a decoding module coupled to the capturing module and configured to decode the captured local view of the multimedia content to retrieve encoding information from the captured local view of the multimedia content. | 07-31-2014 |
20140222548 | Inverse Referral Systems and Methods - A system for providing and measuring consumers' product referrals and recommendations about any given product or business, while allowing the consumers to acknowledge who or what influenced their purchase decision (i.e., an inverse referral). As a result the system verifies the purchases in a trending match and builds trend networks of consumers that bought products or services as a result of the referral. The system generates a trending score of the referral source as an indicator of the level of influence each user has in commerce, wherein the trending score measures personal influence in commerce in terms of resulting influenced purchases. The trending score may be used to distribute referral rewards throughout the system. | 08-07-2014 |
20140222549 | Measuring Television Advertisement Exposure Rate and Effectiveness - In one embodiment, a social networking system models a number of exposures to an advertisement for a concept for a set of users, sample from the set of users attitudinal data toward the concept, and determine effectiveness of the advertisement by evaluating the attitudinal data against the number of exposures to the advertisement. | 08-07-2014 |
20140222550 | Advertising with Video Ad Creatives - The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc. | 08-07-2014 |
20140236705 | METHOD AND APPARATUS FOR DATA-DRIVEN MULTI-TOUCH ATTRIBUTION DETERMINATION IN MULTICHANNEL ADVERTISING CAMPAIGNS - A bivariate metric is disclosed, in which one variable measures the variability of the estimate, and the other measures the accuracy of classifying the positive and negative users. A bagged logistic regression model is used, which achieves a comparable classification accuracy as a usual logistic regression, but a much more stable estimate of individual advertising channel contributions. Embodiments of the invention also provide an intuitive and simple probabilistic model to quantify the attribution of different advertising channels directly. Both the bagged logistic model and the probabilistic model are then applied to a real world data set from a multichannel advertising campaign. | 08-21-2014 |
20140236706 | SYSTEM AND METHOD FOR MEASURING ADVERTISING EFFECTIVENESS - In some embodiments, a method defines a test group from a population of consumers that have been exposed to a communication associated with a promoted entity. The test group includes a (1) retailer profile, and (2) a first purchase amount associated with the promoted entity. The method also includes receiving purchase information associated with a third party. The purchase information includes (1) a second purchase amount associated with the promoted entity, and (2) a third purchase amount associated with the promoted entity. The method further includes defining a first multiplier based on a relationship between the first purchase amount and the second purchase amount, and defining a second multiplier based on a relationship between the first purchase amount and the third purchase amount. The method additionally includes sending a signal indicative of a combined multiplier based on (1) the first multiplier, and (2) the second multiplier. | 08-21-2014 |
20140236707 | SYSTEM AND METHOD FOR ASSESSING EFFECTIVENESS OF COMMUNICATION CONTENT - Systems and computer-implemented methods provide for assessing effectiveness of communication content. Methods involve receiving a playlist and schedule implemented to eliminate at least some confounds from experimental data, distributing communication content, displaying the communication content according to the playlist and schedule, and collecting data relating to effectiveness of the communication content. Methods also involve providing rules for displaying the communication content implemented to eliminate at least some carryover effects, displaying the communication content according to the rules, and collecting data relating to effectiveness of the communication content. | 08-21-2014 |
20140236708 | METHODS AND APPARATUS FOR A PREDICTIVE ADVERTISING ENGINE - Methods and apparatus for a predictive advertising engine may determine a user's likelihood to purchase an advertised item. Methods and apparatus for a predictive advertising engine may retrieve data associated with an advertisement, a content, and a user. The retrieved data may be enhanced, segmented, and sent to predictive modeling software. The predictive modeling software may calculate a score indicating the user's likelihood to purchase the advertised item. The scores may be stored in a first database. The first database may be referenced by the predictive advertising engine to determine which advertisement to deliver to the user. The predictive advertising engine may present a commercial to the user upon user selection of the advertisement, may present a questionnaire to the user upon the user viewing the commercial or selecting the advertisement, and may record the user's answers and interactions to further refine the predictive model. | 08-21-2014 |
20140244378 | SYSTEM AND METHOD FOR PROVIDING REAL TIME RESPONSE TO CUSTOMER ACTIVITY - A computerized method and system for providing real-time response to consumer activity is disclosed. The method and system includes receiving a consumer activity, the consumer activity being associated with marketing engagement by a consumer, analyzing the consumer activity to determine one or more changes to previously known attributes of the consumer stored in a database, pushing the one or more changes into a data queue, processing the one or more changes from the data queue based on a business logic process, the business logic process comprising one or more marketing activities and a timing for each marketing activity of the one or more marketing activities, and performing the one or more marketing activities based at least in part on the business process. | 08-28-2014 |
20140244379 | ENGINE, SYSTEM AND METHOD FOR GENERATION OF BRAND AFFINITY CONTENT - An endorsed advertising engine, system and method, which includes at least one vault having media assets, a recommendation engine that matches the media assets from the vault with at least one requested creative, and a delivery engine that integrates the requested creative with the matched media assets from the vault. | 08-28-2014 |
20140249911 | CAMPAIGN PERFORMANCE DATA SNAPSHOT CARDS - Systems and methods are disclosed for facilitating collaboration amongst individuals working on a coordinated campaign toward certain goals. In furtherance of these goals, the individual team members use technical resources provided by specialized tools, which are also sometimes referred to as applications or products. As the campaign progresses, these applications generate a large volume of data, some of which may be useful to teams other than those which were originally responsible for producing the data. In certain embodiments a campaign manager platform is used to facilitate data sharing and collaboration amongst the various teams that comprise a campaign. In such embodiments the individual team members interact not only with the applications specifically adapted for their team, but also with the campaign manager, which provides a medium for exchanging data and ideas with other teams. This advantageously facilitates data sharing and collaboration amongst the teams, thereby enhancing the overall campaign success. | 09-04-2014 |
20140249912 | ORGANIZATION OF CAMPAIGN PERFORMANCE DATA SNAPSHOT CARDS IN CARD FEEDS AND CARD BOARDS - Systems and methods are disclosed for facilitating collaboration amongst individuals working on a coordinated campaign toward certain goals. In furtherance of these goals, the individual team members use technical resources provided by specialized tools, which are also sometimes referred to as applications or products. As the campaign progresses, these applications generate a large volume of data, some of which may be useful to teams other than those which were originally responsible for producing the data. In certain embodiments a campaign manager platform is used to facilitate data sharing and collaboration amongst the various teams that comprise a campaign. In such embodiments the individual team members interact not only with the applications specifically adapted for their team, but also with the campaign manager, which provides a medium for exchanging data and ideas with other teams. This advantageously facilitates data sharing and collaboration amongst the teams, thereby enhancing the overall campaign success. | 09-04-2014 |
20140257965 | SYSTEM AND METHOD FOR IMPROVING MARKETING SERVICES IN A SOCIAL NETWORKING ENVIRONMENT - A system and method for improving marketing services in a social networking environment are provided. A processor creates and stores data record sections from input data, each having associated metadata associating them with at least one community and at least one associated data record section. Associated data record sections are assembled, and service data records including pages incorporating the input data are generated and stored. A service data record request is received from a device with associated metadata. The processor confirms the request is from a member of the at least one community and the service data record includes only data record sections associated with the at least one community, and responsively transmits the requested service data record to the device to display the pages on the device. A response from the device corresponding to interaction with the series of pages is received and recorded at the memory. | 09-11-2014 |
20140257966 | METHOD , COMPUTER READABLE MEDIUM AND SYSTEM FOR DETERMINING WEIGHTS FOR ATTRIBUTES AND ATTRIBUTE VALUES FOR A PLURALITY OF TOUCHPOINT ENCOUNTERS - A system and method for allocating credit for an advertising conversion among various advertising touchpoints encounter by the consumer is provided. The system and method comprise receiving data pertaining to touchpoints and conversions of an advertising campaign across multiple channels. Users are correlated across the channels and the various conversions, touchpoints, and touchpoint attributes are identified. Each touchpoint attribute and touchpoint attribute value is assigned a weight. An attribution algorithm is selected, and coefficients are calculated using the assigned weights. The algorithm is executed and true scores corresponding to the touchpoints encountered by each converting user are computed. | 09-11-2014 |
20140257967 | Systems and Methods for the Semantic Modeling of Advertising Creatives in Targeted Search Advertising Campaigns - Systems and methods for the semantic modeling of advertising creatives included in targeted search advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, an advertising creative generation device includes a processor, an advertising creative generation application, at least one semantic model and performance data, wherein the an advertising creative generation application configures the processor to obtain a set of existing advertising creatives, where at least one of the existing advertising creatives comprises an existing concept, identify at least one existing advertising strategy pattern, determine performance data for the at least one existing advertising strategy pattern based on the performance data, identify at least one performance pattern based on the performance data for the at least one existing advertising strategy pattern, and generate at least one recommended advertising strategy. | 09-11-2014 |
20140257968 | METHOD AND APPARATUS FOR DETERMINING DIGITAL MEDIA VISIBILITY - A method of determining whether media displayed on a web page in a web browser is visible comprising: determining whether the web page comprises at least one frame; and if the web page comprises at least one frame, using information relating to the activity of the media player to determine whether the media is visible. | 09-11-2014 |
20140278908 | EXPERIMENTATION AND VALIDATION OF DYNAMIC PLAYBOOK FOR SOCIAL CHANNELS - Embodiments are directed towards dynamically managing contextual recommendations that can be employed with content when provided to a channel. A test for a variable having at least two outcomes may be determined to be employed with selected content. Each outcome may correspond to a different contextual recommendation. Each selected content may be published to the channel at least twice, where a portion of the selected content may be initially published based on a contextual recommendation corresponding to a first outcome and later republished based on another contextual recommendation corresponding to the second outcome, and a separate portion of the selected content may be initially published based on the other contextual recommendation corresponding to the second outcome and later republished based on the contextual recommendation corresponding to the first outcome. A preferred outcome for the test may be determined based on user actions associated with the published selected content. | 09-18-2014 |
20140278909 | SYSTEM AND METHOD FOR REDACTION OF IDENTIFICATION DATA IN ELECTRONIC MAIL MESSAGES - A system and method redacts information from messages, and especially messages of an email campaign. The system receives a plurality of campaign reports, each campaign report including campaign data associated with the email campaign. The system redacts information from the campaign data, such as personal information of one or more recipients of the email campaign. | 09-18-2014 |
20140278910 | METHOD AND APPARATUS FOR SUBJECTIVE ADVERTISMENT EFFECTIVENESS ANALYSIS - A system includes a processor configured to receive an advertisement. The processor is also configured to present the advertisement to a vehicle occupant. The processor is further configured to visually record an occupant response during the course of the advertisement presentation using a vehicle camera. The processor is additionally configured to analyze the visually recorded response to gauge a user reaction to the advertisement and based on the analysis adjust an advertisement variable metric with respect to the presented advertisement. | 09-18-2014 |
20140278911 | METHOD AND APPARATUS FOR DETERMINING DIGITAL MEDIA AUDIBILITY - A method of determining the audio level of a network partner media player, wherein, when media playing on a terminal media player running on a terminal originates from an external media source, the method comprises obtaining activity information from the terminal, obtaining activity information from the terminal media player, obtaining activity information from an external source media player associated with the external media source, and analysing the activity information from the terminal, the activity information from the terminal media player, the activity information from the external media source media player, whereby the audio level of the network partner media player is determined. | 09-18-2014 |
20140278912 | Systems and Methods for Predicting and Pricing of Gross Rating Point Scores by Modeling Viewer Data - Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign. | 09-18-2014 |
20140278913 | ADVERTISEMENT CAMPAIGN SIMULATOR - A shadow ad can be evaluated by receiving an ad request, identifying at least one shadow ad and at least one actual ad based on the received ad request, generating an ad ranking by analyzing one or more criteria associated with the identified at least one shadow ad and the at least one actual ad, and selecting one or more of the identified at least one shadow ad and the at least one actual ad based on the ad ranking. Further, the at least one shadow ad can be associated with one or more campaign parameters corresponding to a shadow ad campaign. Additionally, the ad request can be received from an online advertising system. | 09-18-2014 |
20140297394 | BEHAVIORAL RETARGETING SYSTEM AND METHOD FOR COOKIE-DISABLED DEVICES - A system is provided for retargeting advertisements and is based on a database storing user behavior data related to information for a plurality of consumers. An index-lookup processes the user behavior data and translates the user behavior data into a plurality of indices. A data loading module processes the plurality of indices and generates a multi-indexed user behavior cube. An online query module receives a request for an advertisement and processes the request to determine one or more related user attributes and retrieves user behavior data from the multi-indexed user behavior cube using the related user attributes. An ad recommendation module receives the set of user behaviors and generates a list of recommended advertisements using the set of user behaviors data and an advertiser retargeting criterion. | 10-02-2014 |
20140297395 | END-TO-END EFFECTIVE CITIZEN ENGAGEMENT VIA ADVANCED ANALYTICS AND SENSOR-BASED PERSONAL ASSISTANT CAPABILITY (EECEASPA) - Providing an end-to-end citizen engagement, in one aspect, may comprise obtaining data of multiple disintegrated sources from one or more of communication and social computing channels via one or more adapters. Data refactoring and management, integration and process orchestration of the data according to a data model as data attributes of the data model may be provided. One or more analytics may be performed based on the data attributes stored according to the data model and input specified to the one or more analytics. One or more results computed by performing the one or more analytics may be provided. One or more application logics supporting one or more front-end applications may be produced. One or more front-end applications for automated sensing of user activities and sensor-based personal assistant capability may be provided. | 10-02-2014 |
20140297396 | Audience Commonality and Measurement - Audience commonality metrics for characterizing the relationship between networked media channels based on audience overlap of identified visitor entities and their related media consumption histories. Audience commonality metrics may be scalars or multi-dimensional metrics and may take into account and/or be used in conjunction with data related to on- or off-network media channels, on- or off-network activities, sociographics and/or demographics. The current invention may be used in the design of networked advertising campaigns, identification of new or unusual market segments and/or valuation of media buys. A system according to the current invention comprises access to a configuration, an input for receiving audience commonality data, an audience commonality metrics engine and an output for providing calculated audience commonality metrics. Data related to identified visitor entities may be received, determined and/or inferred from resources such as a cookie, log file, sniffer, firewall, proxy server, client agent, tracking pixel and/or tool. | 10-02-2014 |
20140297397 | USE OF NEURAL ACTIVATION IN THE SUPERIOR TEMPORAL SULCUS AS A PREDICTOR FOR MEMORABILITY OF AUDIO AND/OR VISUAL CONTENT AND EMOTIONAL ENGAGEMENT - The invention provides a system and method for determining affective response following exposure to audio and/or visual content items, such as ads. In the system of the invention, one or more presentation devices are used to present the audio and/or visual content items to one or more individuals. A monitoring apparatus monitors a level of neural stimulation the superior temporal sulcus (STS) of an individual during exposure of the individual to the audio and/or visual content items, and generates data indicative of the level of stimulation of the STS in the individual. A CPU processes the data generated by the monitoring apparatus from one or more individuals to calculate one or more memorability scores of each of the one or more content items presented to the individual. | 10-02-2014 |
20140304061 | Obtaining Metrics for Online Advertising Using Multiple Sources of User Data - A system for obtaining metrics for online advertising uses multiple sources of user data, including panel data, social networking system data, and user data from other online service providers. An advertising impression system notifies each data source when an advertising impression occurs for an advertising campaign. The user data sources identify users corresponding to the impression by referencing a look-up table that matches a user ID at the advertising impression system with the user ID of users at the user data source. Each user data source generates a demographics report based on the user data known to that user data source. The user data sources transmit the demographics reports to a data aggregator, which determines estimated viewing statistics based on the various user data sources without revealing personally identifiable information from the user data sources. | 10-09-2014 |
20140304062 | ENTERPRISE DATA RE-MATCHING - A system and method for managing media advertising enterprise data including a process for learning enterprise data matching. An EDM (Enterprise Data Management) application module can be configured to include a set of rules at an enterprise level to manage disparate and disconnected records associated with an entity. A number of unmatched and enterprise entities that matches with respect to an active entity can be returned based on a fuzzy logic associated with various matching options stored in an EDM database. A matching process can then be performed to accurately match similar records regardless of manual input, location, and format of the records in a distributed system. Each unmatched record can then be assigned with a parent enterprise entity. Such an optimization mechanism can interactively manage and report records at the enterprise level in a simple and efficient manner. | 10-09-2014 |
20140310091 | ACCIDENTAL SELECTION OF INVITATIONAL CONTENT - The disclosed technology addresses the need in the art for determining whether a selection of an invitational content item was accidental or intentional based on selection signals that describe the selection. For example, a selection signal can be a selection point, response time, multiple selection count, context of the selection, user preference data, etc. A response to the selection can be based on whether the selection was determined to be accidental or intentional. If the selection was determined to be intentional, the response can be the regular response associated with selection of the invitational content item, i.e. registering the selection for billing and presenting secondary content to the user. If the selection was determined to be accidental, the selection can be ignored. Thus, the selection would not register for billing purposes and secondary content would not be presented to the user. | 10-16-2014 |
20140310092 | METHOD AND SYSTEM FOR FACILITATING AN INTERACTIVE MERCHANT MARKETING RELATIONSHIP BETWEEN MERCHANTS AND CUSTOMERS - A system for facilitating a bi-directional communication between a business provider and a business recipient, that allows a business provider to provide a targeted and profiled business recipient with information that is tailored specifically for that business recipient in an effort to solicit that business recipient's business. Conversely, the system facilitates a bi-directional communication between a business recipient and a business provider that allows a business recipient to request information from a targeted and profiled business provider that is tailored specifically for that business recipient, in an effort to obtain the business recipient's business. | 10-16-2014 |
20140316880 | Systems and Methods for Identifying and Delivering Tailored Content Based Upon a Service Dialog - The present disclosure identifies and/or delivers tailored content based upon a service dialog. For example, the systems may receive a request for tailored content, facilitate a service dialog to obtain information related to the request, and communicate a plurality of tailored content based upon the information related to the request. Further, the systems may identify tailored content based upon a consumer profile, communicate the tailored content to a web client, and/or receive a selection of the tailored content. Further still, the systems may modify a magazine (e.g., content that is presented electronically) based upon tailored content. | 10-23-2014 |
20140324567 | Advertising Conversion Attribution - An advertising attribution system determines an attribution value for a set of advertising modalities associated with a conversion event. The modalities each provided an advertisement to a user who performed the conversion event. A conversion value associated with each of a plurality of modality subsets is determined representing the value to the advertiser of providing advertisements by the modalities in each modality subset. Based on the conversion value of each modality subset, a marginal value for each modality is determined for the set of modalities associated with the conversion event. | 10-30-2014 |
20140324568 | CALL TRACKING SYSTEM AND METHOD - Methods and systems for capturing and tracking call information relating to a call from a user to a merchant are provided. According to one embodiment of the disclosed subject matter, a request for a call to a merchant from a user on a device is received and a data connection is initiated with a call analytics platform over which user information is sent from the device to the platform. A unique number allowing the device to call the platform is then passed back to the device. The device calls the platform, call context data is captured, and the call is processed to the merchant. Information relating to the user and merchant call is tracked and logged. | 10-30-2014 |
20140330632 | METHOD AND SYSTEM FOR GENERATING SOCIAL SIGNAL VOCABULARIES - A social analytic system may identify the social signals associated with a brand, campaign, or any other topic. The social analytic system may generate a vocabulary associated with the brand, campaign, or topic based terms used in the associated social signals. The vocabulary may be used for generating social media analytics and identifying social media events, such as marketing campaigns. In one example, a vocabulary may be compared with vocabularies associated with different constituents to identify the positive and negative terms in the vocabulary. | 11-06-2014 |
20140337118 | METHOD AND SYSTEM FOR GENERATING SOCIAL SIGNAL VOCABULARIES - A social analytic system may identify the social signals associated with a brand, campaign, or any other topic. The social analytic system may generate a vocabulary associated with the brand, campaign, or topic based terms used in the associated social signals. The vocabulary may be used for generating social media analytics and identifying social media events, such as marketing campaigns. In one example, a vocabulary may be compared with vocabularies associated with different constituents to identify the positive and negative terms in the vocabulary. | 11-13-2014 |
20140344048 | METHODS AND APPARATUS FOR OPTIMIZING ADVERTISEMENT ALLOCATION - In some embodiments, an apparatus includes a weight module, a performance module and an allocator module. The weight module calculates a weight for each segment from a set of segments of potential advertisement placements matching a criterion. The weight for a segment is based at least partially on (1) a budget score for an advertisement campaign and (2) a number of potential placements for the segment. The performance module calculates a performance score for the advertisement campaign at each segment from the set of segments. The performance score of the segment is based on a success metric for an advertisement at the segment and a number of impressions for the segment. The allocator module presents the advertisement at a placement associated with the segment if the weight for the segment is greater than a first threshold and the performance score for the segment is greater than a second threshold. | 11-20-2014 |
20140358665 | Predictive Item Bundling Recommendation Systems And Methods - Example online payment systems and methods are described. In one implementation, a method generates a list of a plurality of candidate items that can be associated to a base item to form a plurality of bundles. The method also displays the list of candidate items to the user in a ranked order. | 12-04-2014 |
20140358666 | CROSS-CHANNEL PERSONALIZED PROMOTION PLATFORM - A platform for providing real-time promotions determines a customer interested in a product or service. The platform identifies customer information associated with the customer, as well as a set of products of interest to the customer. The platform identifies a supplier or advertiser associated with each of the products and receives promotion bids from one or more of the suppliers or advertisers. The platform generates a score for each of the received promotion bids, selects at least one of the promotion bids for transmission to the mobile device, and transmits the selected at least one promotion bids to the mobile device. The platform tracks customer behavior associated with the at least one promotion bids and provides the tracked behavior information back to the suppliers or advertisers. | 12-04-2014 |
20140372201 | PROMOTIONAL FORMS FOR ADVERTISING - One or more techniques and/or systems are provided for generating a promotional form and/or for maintaining a promotional activity catalog. For example, a promotional activity catalog comprising one or more promotional activities may be exposed to an advertiser entity (e.g., a restaurant business). A set of promotional activities selected from the promotional activity catalog may be identified (e.g., a coupon activity, a reserve table activity, a view slideshow activity, etc.). A promotional form, such as an interactive user interface, comprising promotional activity interfaces for the set of promotional activities may be generated. Monetization schemes may be associated with such promotional activity interfaces. In this way, the promotional form may comprise various promotional activities and/or monetization schemes. The promotional form may be presented to users to promote the advertiser entity (e.g., a user may reserve a table at the restaurant business through a reservation promotional activity interface within the promotional form). | 12-18-2014 |
20140372202 | PREDICTING PERFORMANCE OF CONTENT ITEMS USING LOSS FUNCTIONS - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a content item. In one aspect, a method includes receiving a content item request. A set of candidate content items that are eligible to be provided in response to the content item request is identified. A performance measure is predicted for each candidate content item based at least in part on a loss function that specifies an economic cost of incorrectly predicting the performance measure for the candidate content item. The loss function can be based in part on a distribution of competing bid values for a set of previous content item impressions. A candidate content item can be selected for presentation based on the predicted performance measure for the candidate content items. The selected candidate content item is provided in response to the content item request. | 12-18-2014 |
20140379456 | METHODS AND SYSTEMS FOR DETERMINING IMPACT OF AN ADVERTISEMENT - Methods and systems are provided for determining the impact of an advertisement based on the number of times keywords are used by a user before and after the user viewed the advertisement. In some embodiments, control circuitry receives first communication data before the media asset is viewed and determines a number of times keywords are included in the first communication data. The control circuitry further receives second communication data after the media asset is viewed and determines a number of times keywords are included in the second communication data. The control circuitry then determines the impact of the media asset on the user of a user device based on the difference in the number of times the keywords are included in the first and the second communication data. | 12-25-2014 |
20140379457 | PROGRAM, SYSTEM AND METHOD FOR LINKING COMMUNITY PROGRAMS AND MERCHANTS IN A MARKETING PROGRAM - The present invention is a system, data access management utility and a method of generating links between local merchants and community programs, whereby the merchant may provide incentives to customers in relation to community programs. The present invention may track community programs, as well as both online and offline customer transactions between participants that make use of the incentive. The present invention may include as participants, customers, merchants, community organizations, intermediaries, and other groups or individuals. Participants may have participant identifiers, which may be linked to a payment source. Data may be collected about all participants, either expressly, or from offline or online transactions between participants utilizing a participant identifier, and said data may be stored in a data storage area. All data in the data storage area may be utilized by logic tool, which may provide information, such as details of consumer behaviour and analytic reporting. Matches between transactions and members and/or member activities may be identified by the system, and a level of certainty that the match is accurate may be determined. | 12-25-2014 |
20140379458 | Digital Advertising System and Method - A computer system for providing digital advertiser referrals comprising a third party referral provider operable to maintain a store of digital referral objects, each digital referral object associated with an advertiser for referral to a consumer. The third party referral provider being further operable to engage with a consumer while the consumer is accessing digital content on a publisher site subscribing to the third party referral provider by way of a computer presentation interface, such that once the consumer has engaged with the third party referral provider, the third party referral provider is operable to refer one or more of the advertisers to the consumer through presentation of an associated digital referral object on the presentation interface. | 12-25-2014 |
20150012348 | METHODS AND SYSTEMS FOR AN E-COMMERCE PROMOTIONS PLATFORM - Certain embodiments of the invention may be found in a method and system for an e-commerce promotions platform for administering e-commerce promotions, such as sweepstakes, contests, giveaways, and/or instant wins. | 01-08-2015 |
20150012349 | REACTIVE SEGMENTING SYSTEM AND ASSOCIATED METHODS - A computer-implemented method for providing decision support for marketing of online advertising includes creating bid records using information parsed from real-time bidding (RTB) event data for a targeted ad impression. The bid records identify a plurality of advertisers defined as a brand, which include both winning and non-winning bidders. The bid records are analyzed to determine a demand from the brand for ad impressions in the publisher inventory other than the targeted ad impression. Demand analysis includes brand metrics segmentation and user-to-segment association of brand metrics, the results of which support direct sale of publisher inventory similar to the targeted ad impression to non-winning bidders. | 01-08-2015 |
20150019322 | METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS - Methods and apparatus to collect distributed user information for media impressions is disclosed. An example method includes receiving an encrypted identifier and media impression information collected from a mobile device, sending the encrypted identifier to a database proprietor associated with collection of mobile device presence information at a merchant location, receiving user information associated with the encrypted identifier from the first database proprietor, and associating at least one of the merchant location or the user information with the media impression information. | 01-15-2015 |
20150019323 | SECURE CONSUMER DATA AND METRICS EXCHANGE METHOD, APPARATUS, AND SYSTEM THEREFOR - A method, apparatus, and system for effecting targeted access to users of network connected appliances, and providing a measurement of the affect of such access, is described. A second entity supplies targeted consumer attributes of network connected appliance users who may have a heightened interest in a product or service of the second entity, a message promoting such product or service, and message impact criteria, to a first entity. The first entity communicates the message from the second entity to the appliance users without compromising the security and privacy of the appliance users. Measurements of the affect of such message, based on the message impact criteria and collected consumer data communicated from the appliance users' network connected appliances to the first entity, are communicated to the second entity. To facilitate the location, retrieval, review or interaction with the message by the network connected appliance users, the message can be a copy of a document that has been processed to prevent it from changing over time. | 01-15-2015 |
20150019324 | SYSTEM AND METHOD FOR CENTRALIZED ADVERTISEMENTS SERVING AND VERIFICATION - A method and system for centralized serving and verification of an advertising campaign are provided. The method includes generating a script based on at least verification parameters for the advertising campaign; generating a single tag programmed to initiate both serving and verification of an advertisement of the advertising campaign, wherein an instance of the single tag is embedded in each webpage selected to display an advertisement of the advertising campaign; upon reception of a call from a webpage selected to display an advertisement, selecting an advertisement to be placed in the webpage; and inserting a script to the advertisement, wherein the script causing the placement and verification of the advertisement in the web page, wherein the call is triggered by the instance of the single tag. | 01-15-2015 |
20150025957 | METHOD AND APPARATUS FOR TESTING IN-PRODUCT MARKETING CONTENT - A computer implemented method and apparatus for testing in-product marketing content. The method comprise defining a plurality of populations for a user base of a software application using a plurality of population identifiers, wherein a population identifier of the plurality of population identifiers is generated by the software application and identifies a population of the plurality of populations; associating at least one in-product message with each defined population in the plurality of populations; and supplying the in-product messages to the software application having a population identifier within a range of population identifiers that define the population. | 01-22-2015 |
20150039415 | METHOD AND APPARATUS FOR PERFORMING REAL-TIME OUT HOME ADVERTISING PERFORMANCE ANALYTICS BASED ON ARBITRARY DATA STREAMS AND OUT OF HOME ADVERTISING DISPLAY ANALYSIS - An approach is provided for determining performance of location-based displays. The coincidences computational platform may process and/or facilitate a processing of at least one data stream associated with at least one device to cause, at least in part, an extraction of one or more data sets. Then, the content platform may determine one or more arbitrary events data sets from among the one or more data sets based, at least in part, on a coincident occurrence of casual and non-causal events of the one or more arbitrary events data sets with at least on location-based display. Lastly, the content platform may determine one or more information placement parameters for the at least one location-based display based, at least in part, on the one or more arbitrary events data sets. | 02-05-2015 |
20150046248 | CAMPAIGN MANAGER - A campaign management system, including tracking interfaces for enabling third parties to provide consumer media-related tracking data, a tracking database, coupled with the tracking interfaces, for storing and managing data received via the tracking interfaces, a campaign generator for generating campaigns, including content interfaces to content management systems, a generation tool for identifying content for use in a campaign via the content interfaces, and for defining a campaign in terms of the identified content, and a rule tool for defining rules for campaigns in terms of tracking data, a campaign database, coupled with the campaign generator, for storing campaigns that have been generated, a rules database, coupled with the campaign generator, for storing and managing rules governing distribution of campaigns, and a campaign distributor, coupled with the campaign database, the rules database and the tracking database, for distributing campaigns in the campaign database to client media devices in accordance with rules in the rules database and tracking data in the tracking database. | 02-12-2015 |
20150046249 | METHOD AND SYSTEM FOR MEASURING WEB ADVERTISING EFFECT BASED ON MULTIPLE-CONTACT ATTRIBUTION MODEL - The disclosure discloses a method and a system for measuring a web advertising effect based on a multiple-contact attribution model. The method comprises: collecting user access information and purchase transformation information of a website, and uploading the user access information and purchase transformation information to a server side; cleaning data for the user access information and the purchase transformation information on a server side; calculating contact contribution value data and importing the contribution value serving as fundamental metrics and contact information serving as dimensionalities into OLAP database, and aggregating data. The method and the system can help an advertiser to understand actual web advertising effect from a number of perspectives to accurately measure underestimated or overestimated channel value in conventional methods, thereby providing the most accurate data support for optimizing web advertising and improving rate of return on investment. | 02-12-2015 |
20150046250 | System and Method for Determining the Effectiveness of Marketing Content - A method of determining the effectiveness of marketing content comprising the steps of recording user access to items of marketing content. Recording customer transactions, and for each transaction, identifying previous access to items of marketing content by the same customer. Assigning a value to each of the identified accessed items of marketing content, the assigned value being derived from the value of the transaction. Then combining the values assigned to each accessed item of marketing content by the different transactions to provide a customer score for that item, and deriving a performance score for each item of marketing content from the customer score for that item and the recorded user access for that item. | 02-12-2015 |
20150046251 | METHODS AND SYSTEMS FOR ANALYZING KEY PERFORMANCE METRICS - A method, computer system and non-transitory computer readable storage medium for updating attributes data of a plurality of media events; indexing a plurality of key performance indicators for a plurality of group keys using the attributes data; generating at least one predictive score associated with each group key based on the indexed data from a report table in the database that includes the indexed data and based on a plurality of predetermined rules; automatically adjusting the applied predictive score in real-time from the previously indexed all combinations based on the updated user input in the configuration module; applying the at least one predictive scores associated with the group keys to a plurality of thresholds; and providing the at least one media transaction recommendation for the group keys based on the applied threshold values and based on the automatically adjusting. | 02-12-2015 |
20150046252 | Augmented Reality System - An augmented reality device may consist of at least a controller, memory, and at least one screen. The augmented reality device can be configured to display an augmented reality digital content only when a user is oriented a physical location where the augmented reality digital content is anchored. The augmented reality device may be configured with at least one network adapter that wirelessly connects to a remote server where the augmented reality digital advertising content is stored. | 02-12-2015 |
20150058113 | DWELL TIME BASED ADVERTISING - A method for online advertising, is provided, including: receiving a request for a web page from a client device; in response to the request, selecting an advertisement for presentation on the web page, and transmitting the web page to the client device; determining a duration of exposure of the advertisement when the web page is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the duration of exposure of the advertisement. In another embodiment, a plurality of candidate advertisements are identified for presentation on a requested web page; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one candidate advertisement is selected for presentation on the web page based on the eCPTU's; the web page is transmitted to a client device. | 02-26-2015 |
20150058114 | DWELL TIME BASED ADVERTISING IN A SCROLLABLE CONTENT STREAM - A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device. | 02-26-2015 |
20150066626 | Predicting Success Rates for Online Search Terms Based on Offline Advertising - Techniques for predicting success rates for online search terms based on offline advertising are described herein. The techniques enable marketers to determine appropriate values for online search terms based on their predicted success rates. By so doing, marketers may decide whether to pay online search engines for preferences of their website in response to a search using these online search terms. | 03-05-2015 |
20150066627 | SYSTEM AND METHOD FOR DELIVERING TARGETED ADVERTISEMENTS AND/OR PROVIDING NATURAL LANGUAGE PROCESSING BASED ON ADVERTISEMENTS - The system and method described herein may use various natural language models to deliver targeted advertisements and/or provide natural language processing based on advertisements. In one implementation, an advertisement associated with a product or service may be provided for presentation to a user. A natural language utterance of the user may be received. The natural language utterance may be interpreted based on the advertisement and, responsive to the existence of a pronoun in the natural language utterance, a determination of whether the pronoun refers to one or more of the product or service or a provider of the product or service may be effectuated. | 03-05-2015 |
20150081417 | SYSTEM AND METHOD FOR COLLABORATIVE MARKETING WITH ONLINE BRAND ENGAGEMENT ADVERTISING - A system and method for collaborative marketing with online brand engagement advertising is provided and includes receiving specification data for brand engagement advertising campaigns from a sponsor. The specification data includes data indicating a brand engagement advertising activity and a group incentive. A server stores the specification data and provides access to the specification data to users. The server receives a selection of a designated brand engagement advertising campaign and monitors performance of the brand engagement advertising activities. The server generates a notification of a group incentive for a group of users based on the monitored performance of the designated brand engagement advertising activities associated with the designated brand engagement advertising campaign. | 03-19-2015 |
20150081418 | PLATFORMS AND SOFTWARE FOR JUST-IN-TIME MARKETING OF ATTRACTIONS - A platform comprising an enterprise application, a mobile application and a server application configured for attractions to deliver timely marketing, advertising and promotions messages to targeted individuals. | 03-19-2015 |
20150081419 | METHOD AND SYSTEM FOR IMPLEMENTING DYNAMIC LINK TRACKING - The present application presents an improved approach for dynamically generating tracking links. In some embodiments, the present invention allows for the defining of tracking link templates allowing a user to specify parameters usable by a tracking service. One or more post parameters and one or more custom parameters may be defined. SRM posts may then be created by a user through an SRM interface, and a tracking URL be automatically created by reading in the post parameters and one or more user-inputted custom parameters. | 03-19-2015 |
20150095136 | ADAPTIVE FUZZY FALLBACK STRATIFIED SAMPLING FOR FAST REPORTING AND FORECASTING - Techniques and mechanisms described herein facilitate adaptive fuzzy fallback stratified sampling. According to various embodiments, an actual or estimated minimum vertex cover of a feature dependency graph representing a dataset may be determined. The dataset may include a plurality of feature vectors and a plurality of features. Each feature vector may include a plurality of feature values that correspond with the features. The feature dependency graph may represent a plurality of conditional dependencies between the features. The minimum vertex cover may designate a subset of the features for strata selection. The feature vectors may be partitioned into a plurality of strata based on the designated subset of features. Each stratum may include one or more of the feature vectors. Each feature vector may be assigned to a corresponding stratum based on the values of the designated subset of features for the feature vector. | 04-02-2015 |
20150095137 | SYSTEM AND APPARATUS FOR EFFECTIVE COORDINATION AND SCHEDULING OF ACCESSES TO RATE LIMITED ONLINE SITES TO OBTAIN DATA FOR USE IN ASSESSING SOCIAL METRICS BASED ON DOMAIN TAILORED EVALUATION OF SOCIAL MEDIA EXPOSURE - Embodiments described herein can be employed in a social media analytics platform to monitor which data has been acquired for entities from online sites at which entities may maintain an account, including social media platforms by continually moderating, coordinating or scheduling requests for data retrieval across the online sites to substantially maximize the data pulled from each site, and the freshness of that data, given any imposed rate limits associated with those online sites without slowing or idling the social media analytics platform. This results in increased efficiencies in time and expense and a simultaneous reduction in the number of errors received from the online sites, as the analytics platform can spread out requests over time and fully utilize parallel update processes in a way that respects the rate limiting while still improving freshness of data given that rate limiting. | 04-02-2015 |
20150095138 | METHODS AND APPARATUS TO DETERMINE AUDIENCE DUPLICATION IN CROSS-MEDIA CAMPAIGNS - A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience. The total television audience is representative of audience members across a plurality of television networks. The internet publisher audience is representative of audience members of one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach. The television network audience is representative of audience members exposed to the media campaign via one of the plurality of television networks. | 04-02-2015 |
20150095139 | Method and Apparatus for Encouraging Consumption of a Product - A method and apparatus for engaging consumers in the performance of predetermined action. The method comprises the steps determining performance of a predetermined action, providing feedback related to the determined performance of the predetermined action, and broadcasting confirmation of performance of the predetermined action along with at least a portion of the provided feedback. An incentive be provided based upon performance of the predetermined action, or upon broadcasting. The predetermined action may include eating a candy or other edible item. The feedback may include material related to an advertising campaign, or otherwise related to the candy or edible item. | 04-02-2015 |
20150100406 | INTEGRATED TESTING, TARGETING AND MEASURING OF WEB SITE COMPONENTS - Systems and methods for editing, testing, and measuring electronic content components are provided. An exemplary method receives an indication of a campaign including instances of a component and targeting rules, the component having events or properties mapped to data elements to be tracked by an analytics service. The component comprises a template for the instances for use in electronic content. The method displays a user interface (UI) including the instances. The UI is configured to receive modifications to the instances, rules, and component. The method provides campaign data including the instances and targeting rules, and the electronic content including the component. The content is configured to send analytics data for exposed events or properties of the component to the analytics service during use of the content. Another embodiment uploads at least a portion of the content to a test environment, and pushes modifications to campaign data to the test environment. | 04-09-2015 |
20150100407 | SYSTEM AND METHOD FOR MANAGING MESSAGE CAMPAIGN DATA - A server system comprising one or more processors and memory obtains user profiles for a plurality of users. In response to receiving profile-update information for a respective user, the server system updates a respective profile of the respective user in accordance with the profile-update information and initiates storage of profile-archive information that enables the server system to obtain a prior version of the respective profile. After updating the respective profile, the server system receives, from a requestor, a request for analysis of message interaction data. In response to receiving the request for analysis of the message interaction data, the server system obtains a message-interaction report that correlates the message interaction data with a set of one or more prior versions of profiles of one or more users that includes the prior version of the respective profile of the respective user and provides the message-interaction report to the requestor. | 04-09-2015 |
20150100408 | SYSTEM AND METHOD FOR MANAGING MESSAGE CAMPAIGN DATA - A server system comprising one or more processors and memory initiates delivery of a plurality of message campaigns to a plurality of users. A respective message campaign of the plurality of message campaigns includes one or more messages addressed to at least a subset of the plurality of users. The server system receives, from a plurality of client devices associated with the plurality of users, campaign-feedback data, where the campaign-feedback data is indicative of user interaction with the messages transmitted to the plurality of client devices as part of the plurality of message campaigns. After receiving the campaign-feedback data, the server system conditionally transmits, when a transmission criterion is satisfied, to one or more remote storage systems, campaign-tracking data that is based on the campaign-feedback data. | 04-09-2015 |
20150100409 | SYSTEM AND METHOD FOR MANAGING MESSAGE CAMPAIGN DATA - A server system comprising one or more processors and memory initiates delivery of a respective message campaign that includes one or more messages addressed to a plurality of users. The server system receives, from the plurality of users, campaign-feedback data indicative of user interaction. The campaign-feedback data includes information that enables generation of campaign reports including quantitative information about the message campaigns. After receiving the campaign-feedback data, the server system transmits, to one or more remote storage systems, campaign-tracking data that is based on the campaign-feedback data and then receives, from a requestor, a first request for analysis of the campaign-feedback information. In response to receiving the first request for analysis of the campaign-feedback information, the server system obtains a campaign report generated using the campaign-tracking data from the one or more remote storage systems; and provides the campaign report to the requestor. | 04-09-2015 |
20150100410 | SYSTEM AND METHOD FOR MANAGING MESSAGE CAMPAIGN DATA - A server system comprising one or more processors and memory initiates delivery of a plurality of message campaigns to a plurality of users that include a first campaign and a second campaign. The server system receives, from a plurality of client devices associated with the plurality of users, campaign-feedback data for the first campaign and the second campaign that is indicative of user interaction with the message campaigns. After receiving the campaign-feedback data, the server system directs storage of campaign-tracking data that corresponds to the campaign-feedback data and then receives, from a requestor, a request for a campaign report for a respective user. In response, the server system obtains a respective campaign report for the respective user that includes information indicative of the respective user's interactions with the first and second campaigns and the server system provides the respective campaign report to the requestor. | 04-09-2015 |
20150100411 | SYSTEM AND METHOD FOR MANAGING MESSAGE CAMPAIGN DATA - A server system comprising one or more processors and memory receives, from a client device, one or more messages for use in a message campaign, where the one or more messages include a plurality of annotations indicating human-identified features in the one or more messages. The server system initiates delivery of the message campaign to a plurality of users and receives campaign-feedback data that is indicative of user interaction, during the message campaign, that corresponds the features identified by the one or more annotations. After receiving the campaign-feedback data, the server system receives, from a requestor, a request for analysis of the features during the message campaign. In response, the server system obtains a campaign report that provides information on one or more correlations between the features and user interaction with the features during the message campaign and provides the campaign report to the requestor. | 04-09-2015 |
20150100412 | SYSTEM AND METHOD FOR MANAGING MESSAGE CAMPAIGN DATA - A data-management server system comprising one or more processors and memory establishes separate storage areas for first and second data-collection server systems. The data-management server system receives, from the first data-collection server system, first information that corresponds to feedback from a first set of users and excludes information that reveals the identity of individual users in the first set of users and receives, from the second data-collection server system, second information that corresponds to feedback from a second set of users that excludes information that reveals the identity of individual users in the second set of users. The data-management server system stores the first information in a first storage area, stores the second information in a second storage area, and provides access to the first and second information through one or more gatekeeper processes that control access to data received from the data-collection systems. | 04-09-2015 |
20150106189 | Real-Time Marketing Campaign System and Method - A system and method is provided to enhance marketing having a monitoring engine to collect data relating to a campaign, an analysis engine to analyze the data and generate information, and an interface to access the information. The system may be accessible via a network. The system may analyze the data, provide information, and manipulate a marketing campaign in approximately real-time. | 04-16-2015 |
20150112791 | MOBILE USER, ACTIVITY AND APPLICATION PROFILING - Methods and systems for user, activity and application profiling for a mobile device are provided. According to one embodiment, activity stream data is received by an activity monitoring module running on a mobile device. The activity stream data includes information regarding usage of one or more applications installed on the mobile device. The activity stream data is provided by the activity monitoring module to a central server that collects activity stream data from multiple mobile devices, including the mobile device. The collected activity stream data is processed by the central server in conjunction with auxiliary data to create derived mobile user activity profiles for users of the mobile devices. | 04-23-2015 |
20150112792 | SYSTEM AND METHOD FOR PROVIDING USER INFORMATION FOR CUSTOMIZED CONTENT PROVISION SERVICE - The present invention relates to a system and method for providing user information for a customized content provision service which enables a content distributor to collect action plans of the past, present, and future established by users and to use the collected action plans during a search for a target user. According to the present invention, there is no need to collect personal information on the users to predict the future actions of the users. Therefore, the invention is effective at protecting the privacy of the users and improving the accuracy and reliability of the customized content provision service. | 04-23-2015 |
20150112793 | SYSTEMS AND METHODS FOR FACILITATING MONETIZING BRAND INTEGRATION WITHIN ONLINE CONTENT - Monetizing brand integration within online content may be facilitated. Parameter values for parameters describing characteristics of online content, access points, and/or producers may be obtained. The user may define search queries specifying parameter values of one or more parameters. In response to the user defined search query, the system may identify online content and/or access points having parameter values that satisfy the user defined search queries. The user may specify tasks for the identified content and/or access points. The user identified tasks may be related to brand integration. The system may effectuate presentation of the user specified tasks to producers that generate a portion of the identified online content and/or access points. Performance of the user specified tasks may be evaluated to determine an outcome. The outcome may include a quantity of a desired result and/or action. The system may distribute compensation to one or more producers based on the outcome. | 04-23-2015 |
20150120432 | GRAPH-BASED RANKING OF ITEMS - Graph based evaluation by a computing device or system is described. In some example techniques, one or more subgraph nodes of a relationship subgraph may be generated based at least in part on a presenting of one or more items associated with the one or more associated subgraph nodes to a client. A click indication may be received that indicates the client has selected one of the presented items associated with the nodes. One or more edges of the relationship subgraph may be generated that begin at one or more respective unselected subgraph nodes associated with items presented concurrently with the selected item and end at a subgraph node associated with the selected item. | 04-30-2015 |
20150120433 | SYSTEMS AND METHODS FOR MEASURING EFFECTIVENESS OF MARKETING AND ADVERTISING CAMPAIGNS - Systems and methods are disclosed for measuring the effectiveness of a marketing and advertising campaign directed at consumers. The systems and methods receive data corresponding to consumers that were served impressions in the campaign, and match the data to identifiers for credit records of the consumers. Credit record activity information in the credit records related to products and services of the campaign can be retrieved and potentially depersonalized. The credit record activity information can be the basis of a campaign report for adjusting and optimizing the campaign, in the case of an in-flight campaign report, or future campaigns, in the case of a post-campaign report. More accurate measurement of the effectiveness of the campaign can be obtained due to linking of a consumer's activity with the campaign. | 04-30-2015 |
20150134443 | TESTING A MARKETING STRATEGY OFFLINE USING AN APPROXIMATE SIMULATOR - In various example embodiments, a system and method for testing marketing strategies and approximate simulators offline for lifetime value marketing. In example embodiments, real world data, simulated data, and one or more policies that resulted in the simulated data are obtained. Errors between the real world data and the simulated data are determined. Using the determined errors, bounds are determined. Simulators are ranked based on the determined bounds, whereby a lower bound indicates a first simulator providing simulated data closer to the real world data then a second simulator having a higher bound. | 05-14-2015 |
20150142551 | OFFLINE CONVERSION MEASUREMENT FOR ADVERTISEMENTS PRESENTED TO USERS OF AN ONLINE SYSTEM - An online system identifies a conversion of an advertisement when a client device associated with an online system user is within a threshold distance of a physical location associated with the advertisement. The client device sends obfuscated information identifying the user associated with the client device and the location of the client device to an independent third party when the client device is within a threshold distance of the physical location associated with the advertisement. Using information from the client device, the third party requests information from the online system identifying one or more groups including the user. Based on information identifying groups including various online system users, the third party generates information identifying conversions associated with different groups. The online system may determine effectiveness of various advertisements using the information from the third party identifying conversions associated with different groups. | 05-21-2015 |
20150142552 | Sending Information Associated with a Targeted Advertisement to a Mobile Device Based on Viewer Reaction to the Targeted Advertisement - A method includes detecting a signal strength of a signal of a mobile device. The method includes determining that the mobile device is in a vicinity of the device when the signal strength satisfies a threshold. The method includes sending an advertisement from the device to a display device in response to determining that the mobile device is in the vicinity of the device. The advertisement is selected based on a user profile associated with the mobile device. The method includes determining a reaction to the advertisement from a person associated with the mobile device. The method also includes sending information associated with the advertisement to the mobile device in response to a positive reaction from the person. | 05-21-2015 |
20150142553 | MENTAL STATE ANALYSIS FOR NORM GENERATION - Mental state data is gathered from a plurality of people and analyzed in order to determine mental state information. Metrics are generated based on the mental state information gathered as the people view media presentations. Norms, defined as the quantitative measures of the mental states of a plurality of people as they view the media presentation, are determined based on the mental state information metrics. The norms can be determined based on various viewer criteria including country of residence, demographic group, or device type on which the media presentation is viewed. Responses to new media are then compared against norms to determine the effectiveness of the new media presentations. | 05-21-2015 |
20150294347 | BILLBOARD MARKETING SYSTEM AND METHOD - A billboard marketing system that enhances the marketing capacity of a billboard by enabling positioning data and interactive communications to and from the billboard. The system enables a consumer and an advertiser to rate, track, and interact with the billboard. In this manner, the consumer views the billboard contents more thoroughly, and the advertiser optimizes the advertising capacity of the billboard and gains valuable marketing information. A consumer can identify the location of the billboard and view the billboard content in a more thorough manner. The consumer can then interact accordingly. The interaction can be a discount request, a review, an inquiry, or a purchase of a product or service displayed on the billboard. An advertiser can understand the amount and type of consumers viewing the billboard. The system creates a latitudinal and longitudinal data, along with an interaction data, which can be stored and retrieved for marketing. | 10-15-2015 |
20150294348 | METHOD AND SYSTEM FOR OPTIMIZING THE VIEWING OF ADVERTISING - Disclosed are methods and systems for controlling the frequency that a user views an advertisement. In particular, the systems monitor the number of times an advertisement is played to a user. Once the advertisement has been played a predetermined number of times, the advertisement is replaced by another advertisement. | 10-15-2015 |
20150302458 | IDENTIFYING ADVERTISEMENTS BASED ON AUDIO DATA AND PERFORMING ASSOCIATED TASKS - In various example embodiments, a system and method for identifying advertisements based on audio data and performing associated tasks are presented. Audio data corresponding to an advertisement being presented to a user may be received. The advertisement may be identified based on an analysis of the audio data. Advertisement information associated with the identified advertisement may be accessed. A task, associated with the user, a may be performed using the advertisement information. | 10-22-2015 |
20150302460 | Method for Passive Mining of Usage Information In A Location-Based Services System - A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request. | 10-22-2015 |
20150302461 | SYSTEM AND METHOD FOR MULTIPLE USER ADVERTISEMENT ACCOUNTS - A multiple user advertisement account system includes an advertisement account database for storing information related to the account. The system is configured to grant multiple users access to the account and allow the users to view or update the information stored in the account database. The system tracks the updates to the information and generates a display of an activity log that contains entries related to the updates received. | 10-22-2015 |
20150310043 | Nested Media Container, Panel and Organizer - A method for the organizing, managing, mapping, distributing, transportation and displaying of multi-layered content and/or data in a tactile volumetric (three-dimensional), flat (two-dimensional) and/or multi-dimensional container and/or panel which functions as a macro controller through tactile, sensatory, audible and/or other forms of user control. This includes the means to manipulate content and/or data through a visual and/or multi-sensatory interface that stores content and media in a nested and sub-nested hierarchical container and sub-container array which can give real-time feedback to any involved party. These containers and/or panels provide a means to permanently move and validate content between servers, devices and/or users, while giving a real-time visual and/or multi-sensatory response and representation to that user. This system also provides a means to ingest and convert legacy media formats. | 10-29-2015 |
20150310480 | METHOD, SERVER AND SYSTEM FOR MONITORING AND IDENTIFYING TARGET TERMINAL DEVICES - The present disclosure relates to a method, server and system for identifying target terminal devices. The method for identifying target terminal devices comprises: obtaining visiting records of terminal devices visiting a designated location; obtaining a plurality of first browsing records of promotional information corresponding to each terminal device that visits the designated location; and identifying the target terminal devices according to the visiting records and the plurality of first browsing records, wherein the target terminal devices are terminal devices visiting the designated location after browsing promotional information corresponding to the designated location. | 10-29-2015 |
20150317670 | DYNAMIC MARKETING RESOURCE ARBITRAGE - Techniques are disclosed for generating a forward-looking, goal seeking marketing plan that links prior media purchase transactions to predicted future financial results for a brand, product market, or campaign. A computing device is configured to receive input data associated with one or more marketing elements, such as television ads, print ads, and online ads. From the input data, response factors corresponding to each marketing element can be calculated. These response factors can be used to generate a model upon which future marketing transactions can be planned in accordance with scenarios associated with a particular marketing campaign. A marketing plan can be generated from the model in which some or all marketing elements are ordered in a flighting schedule that provides optimum financial results for a selected scenario. | 11-05-2015 |
20150317679 | ASSOCIATING FEATURES WITH ENTITIES, SUCH AS CATEGORIES OF WEB PAGE DOCUMENTS, AND/OR WEIGHTING SUCH FEATURES - Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document. | 11-05-2015 |
20150332308 | Predicting Swing Buyers in Marketing Campaigns - In a marketing campaign, an individual whom we market to may be a swing buyer, a self buyer, or a non-persuadable non-buyer. A cost effective marketing strategy may focus on the swing buyers, who make a purchase when treated by the marketing campaign and do not purchase the product otherwise. Utilizing a randomized test and control data set including individuals randomly divided between a treatment group and a control group, three methods for predicting swing customers in a marketing campaign are proposed. One such method includes developing a first model corresponding to a likelihood that a member of control group is a buyer of the product, developing a second model corresponding to the likelihood that a non-buyer of the product is a member of control group, and determining a score corresponding to the likelihood that an individual is a swing buyer, using the first model and the second model. | 11-19-2015 |
20150332309 | ADVERTISEMENT SCORING SYSTEM AND METHOD - A computer system and set of routines which determine a score for an advertisement. | 11-19-2015 |
20150339699 | SYSTEM AND METHOD FOR TRACKING THE PERFORMANCE OF ADVERTISEMENTS AND PREDICTING FUTURE BEHAVIOR OF THE ADVERTISEMENT - A method and system for tracking the performance of an advertisement are provided. The method includes receiving at least one advertisement and associated metadata from a client node; publishing the at least one advertisement through at least one advertisement channel; continuously collecting at least one variable in association with the at least one advertisement; continuously monitoring the performance of the at least one advertisement; and generating a prediction of future behavior of the at least one advertisement with respective to the at least one variable and the monitored performance of the at least one advertisement. | 11-26-2015 |
20150359431 | BRAND-SELF PERCEPTUAL NEURAL MODEL UTILIZING THE SUPERIOR TEMPORAL SULCUS - Brand-self perceptual neural model (BSPN) is a method for measuring marketing communication effectiveness. The model is based on neural activity indications from the Superior Temporal Sulcus (STS) and from related neural connectivity networks in the human brain, as well as neural activation patterns such as gender, motivations, emotions, cognitive load capacity, and other psychographic variables. | 12-17-2015 |
20150363819 | System for Tracking and Analyzing Display Case Usage - A system for tracking and analyzing display case usage is disclosed. The system preferably includes a display case having a door and a transparent liquid crystal display (LCD) housed within said door. A CPU is preferably in electrical connection with the transparent LCD as well as a door sensor. The CPU is adapted to store information regarding the content being shown on the LCD and whether the door is open or closed. A network connection allows the CPU to transmit this information to a remote location. A temperature sensor can also be in electrical connection with the CPU in some embodiments and this data can also be stored and transmitted to a remote location. | 12-17-2015 |
20150363820 | REAL-TIME DIGITAL ASSET SAMPLING APPARATUSES, METHODS AND SYSTEMS - The real-time digital asset sampling apparatuses, methods and systems (“RDA”) transform ad bidding requests via RDA components and/or the like into ad pricing indices, financial instruments and/or the like. In one implementation, the RDA may determine a digital asset market bid sampling distribution for a digital asset associated with a plurality of attribute parameters; submit a digital asset pricing bid to an exchange platform; determine a current digital asset price based on bidding result of the digital asset market bids sampling; and aggregate the determined current digital asset price to generate a digital asset price index for the digital asset associated with a plurality of attribute parameters. | 12-17-2015 |
20150371256 | SYSTEMS, METHODS, AND APPARATUS FOR IN-STORE ANALYTICS AND OFFLINE ATTRIBUTION - Systems, methods, and apparatus are disclosed herein for correlating offline and online user activity. The methods may include receiving a first communication including first event data. The first event data may characterize an interaction between a mobile device and a location-based transmitter. The location-based transmitter may be associated with a transmitter identifier and a location. The methods may also include updating, using one or more processors, a first user profile based on the first event data included in the first communication. The first user profile may characterize information associated with a user of the mobile device. The first user profile may include one or more data values representing a plurality of events and actions associated with the user. The first user profile may be capable of being used to provide advertisements to the user. | 12-24-2015 |
20150379555 | REFERRAL BASED, NODE-DRIVEN MOBILE AND DISPLAY ADVERTISING PLATFORM WITH TRACKABLE SOCIAL ENGAGEMENT AND REAL-TIME BIDDING OPTIMIZATION - The technology described herein includes a display ad development tool that facilitates development of an interactive display ad by providing developers with the ability to drag and drop and/or otherwise upload a creative (e.g., image file) to the system and add trackable social engagement objects directly onto the creative. The system generates advertising code for the interactive display ad and automatically places or posts the interactive display ad to a selected advertisement network campaign manager network. A tracking and analysis tool that tracks the resulting social engagements using a node-based structure. The tracked social engagement information is processed to determine various social engagement metrics which can be used to determine, for example, optimal target audience information for the interactive display ad. Once determined, the technology can utilize the optimal target audience information to automatically bid (e.g., via real-time bidding) on media inventory to increase social conversions for the advertisement. | 12-31-2015 |
20150379575 | Monitoring and Using Telemetry Data - Aspects of the disclosure relate to monitoring and using telemetry information in various ways. For example, a system that monitors telemetry information may include a user that gathers telemetry information of a device and transmits the information to a monitored room. A manager may join a monitored room and monitor the monitored room for particular types of telemetry information. In one example, a manager may determine whether a downstream device is experiencing a network problem, such as a low bitrate. A manager may also transmit commands to the player via the monitored room, which causes the downstream device to operate in accordance with the transmitted command. In one example, a manager may transmit a command that causes a player to decode a particular service. | 12-31-2015 |
20160012471 | CALL TRACKING SYSTEM AND METHOD | 01-14-2016 |
20160012489 | MANAGEMENT OF DYNAMIC MOBILE COUPONS | 01-14-2016 |
20160019578 | METHOD OF LOG SCANNING - Example methods, apparatuses, and/or articles of manufacture are disclosed that may be implemented, in whole or in part, using one or more computing devices to provide analysis of the distribution of overlaps of logs of values. | 01-21-2016 |
20160019579 | SYSTEMS AND METHODS TO COORDINATE COMMUNICATION PROGRAMS - The invention is a system and method for coordination communication between an advertiser, an influencer and consumers in connection with an influencer campaign which uses social media. The invention also provides a method and system for evaluating the effectiveness of an influencer campaign as well as individual influences who participate in an influencer campaign. The invention gathers and stores social media data which is, in turn, used to evaluate how well and influencer campaign has reached consumers. The invention also measures the reach of individual influencers. | 01-21-2016 |
20160019580 | METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS - Methods and apparatus to determine impression corresponding to market segments are disclosed. An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group, where the number of impressions are based on attributions of the impressions to the first demographic group. The example method also includes determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel. The example method further includes determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience. The method further includes calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment. | 01-21-2016 |
20160027035 | OPTIMIZING RETRIEVAL OF USER INTERACTIONS FOR DETERMINING CONTRIBUTIONS TO A CONVERSION - An online system maintains information describing user interactions with advertisements and other content. Additionally, the online system maintains various types of information identifying users and confidence values associated with each type of information identifying users that provide a measure of the likelihood of a type of information identifying a specific user. Example types of information identifying a user include an online system identifier, a client device identifier, and an application identifier. When the online system receives information indicating a user has performed a conversion, the online system retrieves interactions associated with at least one type of information identifying the user. An attribution model is applied to the retrieved interactions to determine contributions of various interactions to the conversion, accounting for the confidence values associated with types of information identifying the user associated with various interactions. | 01-28-2016 |
20160027036 | PROVIDING PREDICTIVE ANALYSIS FOR WEBSITE MARKETERS - A method comprising the step of analyzing a website and generating a performance grade of said website. | 01-28-2016 |
20160034945 | SLICE COMPETITOR IMPRESSION PENETRATION BY USER TYPE AND AD FORMAT - Systems and methods for providing competitive analysis are provided. A data processing system can receive from a first content provider a selection of a value for a targeting criteria. A second content provider associated with the first content provider is determined. A content format served by the second content provider is determined based on the selected value for the targeting criteria, over a predetermined period of time. The data associated with the second content provider and the content format is provided to the first content provider. | 02-04-2016 |
20160042385 | ADVERTISEMENT IMPRESSIONS AND CUSTOMER TRANSACTION CORRELATION FOR ADVERTISEMENT VALIDATION INCLUDING INFLUENCERS - Embodiments of the invention are directed to a system, method, or computer program product for providing feedback and validation of advertising and marketing campaigns and the influence of those advertisements relative to time of the advertisement and payment type demographics. The invention receives advertisement impressions by customers, thus detecting advertisements that the customer has viewed. Furthermore, the invention retrieves transactional data associated with transactions made by the customer. The invention then correlates or matches the advertisement impressions and transactional data to determine if products, services, or merchant transactions that were associated with advertisements viewed by the customer. Furthermore, the invention identifies a payment type used for the transaction. The invention also correlates specific times/dates of advertisements to the transaction. In this way, the invention may provide an advertiser with payment type demographic data and a valuation or influence of advertisements relative to presentation time and location of the advertisements. | 02-11-2016 |
20160048866 | Systems And Methods for Obtaining And Utilizing User Reaction And Feedback - Systems and methods for getting and using reaction and feedback on contents presented on device. In an aspect, viewing time of user is measured by eye-tracking method, and used to conduct analysis, change contents, charge fees, or award users. In another aspect, other methods are used to detect user reaction and feedback, perform feedback analysis, respond to user request, or improve user experience. Contents include advertisement or other sponsored programs. | 02-18-2016 |
20160063536 | METHOD AND SYSTEM FOR CONSTRUCTING USER PROFILES - A method and system construct user profiles. The method includes collecting user associated metadata for a plurality of user profiles, distributing the user profiles into one or more user groups, receiving a request for content from one or more user profiles, transmitting the content to the one or more user profiles, recording the response of the one or more use profiles, and updating the user groups. | 03-03-2016 |
20160063573 | Real-Time Bidding System and Methods Thereof for Achieving Optimum Cost Per Engagement - Systems and methods are disclosed for optimizing an online advertising campaign both before the campaign begins, and dynamically during the campaign. Optimizations are performed comparatively between a plurality of MPs (Media Properties) based on their relative cost-per-engagement. Comparisons are performed by first stack ranking MP inventory including any of sites, feeds, and verticals, based on cost per engagement. Once ranked, scores are assigned to the targeted inventory and a mean score is determined. Then, the inventory is rated as high, normal, or low impact based on their scores compared with the mean and a standard deviation for all scores. Higher impact sites with scores at least a standard deviation above the mean are initially favored, and the MP targeting strategy is dynamically adjusted during the campaign based on periodically re-evaluating the MP rankings, frequencies of engagement, and campaign progress relative to fulfillment in an allotted run time. | 03-03-2016 |
20160071147 | Targeted Marketing Using Cross-Channel Event Processor - Aspects described herein provide systems and methods for targeted marketing in an enterprise-wide computing system. Multiple event monitoring agents may be deployed across an enterprise-wide computing system such that each event monitoring agent monitors at least one event generator of the enterprise-wide computing system. The event monitoring agents may be connected to an event processing server. The event processing server may receive event information generated by the event monitoring agents that describe events occurring at the event generators. The event processing server may perform a marketing analysis based on at least a portion of the event information received. One or more marketing elements may be selected based on the marketing analysis performed, and the event processing server may transmit the selected marketing elements to one or more of the event generators for presentation to an individual. | 03-10-2016 |
20160078470 | Execution Engine for Generating Reports for Measuring Effectiveness of Advertising Campaigns - A report execution engine processes reports for evaluating advertising campaigns. The report execution engine maintains a plurality of generators, each generator including instructions to generate execution plans for one or more columns of a report. The report execution engine uses different generators for generating sub-plans for processing columns of the report. A generator generates a sub-plan for processing a column of the report and invokes other generators for generating sub-plans for remaining columns of the report. The generator receives a sub-plan for the remaining columns of the report from another generator and generates a combined execution plan based on the sub-plans. An execution plan comprises a hierarchical structure of nodes, each node representing a portion of computation of the report. The report execution engine generates the report based on the execution plan and sends the results for presentation. | 03-17-2016 |
20160078471 | Systems and Methods for Determining an Agility Rating Indicating a Responsiveness of an Author to Recommended Aspects for Future Content, Actions, or Behavior - A method includes determining a recommended aspect for future content, action, or behavior. The recommended aspect is determined at least in part based on activity data that indicates aspects of other content authored by or interacted with by a plurality of authors in a social network prior to receipt of the selection. The method also includes providing the recommended aspect for the future content, action, or behavior for a unique author in the social network. The method also includes determining whether the unique author posted the future content, action, or behavior with the recommended aspect in the at least one social network. The method also includes determining, based at least in part on the determination of whether the unique author posted the future content, action, or behavior with the recommended aspect, an agility rating that indicates a responsiveness of the unique author to the recommended aspect. | 03-17-2016 |
20160092911 | ESTIMATION OF TRUE AUDIENCE SIZE FOR DIGITAL CONTENT - A content server system provides a client device with content, such as an audio stream. Using various techniques, an estimate is made of the actual size of an audience associated with the provided content, rather than assuming that the audience is limited to a single user of the client device. The estimate may be made by the content server system, the client device, or the content server system and the client device collectively. Using the estimate of actual size of the audience, the content server system can take actions appropriate for the audience, such as providing advertisements appropriate for the size of the audience and for the collective characteristics of the audience members. The estimate of the actual audience size additionally allows the content server system to be compensated more precisely for any advertisements provided to that audience. | 03-31-2016 |
20160105503 | Data Synchronization Methods and Systems - Aspects described herein are directed towards receiving records from various devices, processing and storing the records, and retrieving records in response to requests for the records. The records may originate from different devices and be stored in a central location. Retrieval of the records may be from the central location in response to requests from independent devices. Additional aspects include using one or more records requesting clients at a device depending on network conditions experienced by the device and adjusting the number of active requesting clients based on network conditions and storage conditions of the device. | 04-14-2016 |
20160125450 | SYSTEMS AND METHODS FOR TRACKING BRAND REPUTATION AND MARKET SHARE - Systems and methods for tracking brand reputation and market share are provided. The system includes one or more devices having a processor and a non-transitory storage medium accessible to the hardware processor. The device is programmed to obtain an awareness index at a plurality of levels at least partially based on the brand data. The device is programmed to obtain a favorability index as a ratio of user numbers based on the brand data. The device is programmed to obtain a branding index by combining the awareness index and the favorability index. The device is programmed to obtain an affinity score for a group of users at least partially based on the brand data and recommend the group of users based on the affinity score to increase the branding index. | 05-05-2016 |
20160140599 | Automatic Discovery of High-Performance Features for Customer Lifetime Value Optimization via Low-Variance Random Projection - Techniques for automatic discovery of high-performance features for customer LTV optimization via low-variance random projection are described. In one or more implementations, a random projection matrix is generated that is usable to compress a dataset representing a plurality of features associated with one or more customers. Using a first subset of the plurality of features, a simulator is created to model customer behavior. In addition, a policy is trained to determine which advertisements to present to a new customer based on a second subset of the plurality of features. In implementations, the policy is trained by at least using the random projection matrix to compress the second subset of the plurality of features. Subsequently, a performance of the policy is evaluated using the simulator to determine a level of the performance of the policy. This process is repeated a number of times in order to evaluate several possible candidate transformations and compressions of the dataset, with the goal of autonomously discovering and identifying a new compressed set of high-performing features for use in LTV learning algorithms. | 05-19-2016 |
20160140600 | Native Application Testing - In one embodiment, a method includes deploying an application to a plurality of client systems associated with a plurality of users, respectively, wherein the application is installed on each of the client systems, and wherein one or more treatments can be remotely activated on the application, receiving, from a first client system associated with a first user of the plurality of users, a request from the application installed on the first client system to access the application server, determining whether the first user belongs in a treatment group associated with a first treatment, remotely activating the first treatment on the first client system associated with the first user if the first user belongs in the treatment group, and synchronizing activation of the first treatment in response to subsequent access by the first client system. | 05-19-2016 |
20160148246 | Automated System for Safe Policy Improvement - Risk quantification, policy search, and automated safe policy deployment techniques are described. In one or more implementations, techniques are utilized to determine safety of a policy, such as to express a level of confidence that a new policy will exhibit an increased measure of performance (e.g., interactions or conversions) over a currently deployed policy. In order to make this determination, reinforcement learning and concentration inequalities are utilized, which generate and bound confidence values regarding the measurement of performance of the policy and thus provide a statistical guarantee of this performance. These techniques are usable to quantify risk in deployment of a policy, select a policy for deployment based on estimated performance and a confidence level in this estimate (e.g., which may include use of a policy space to reduce an amount of data processed), used to create a new policy through iteration in which parameters of a policy are iteratively adjusted and an effect of those adjustments are evaluated, and so forth. | 05-26-2016 |
20160148247 | PERSONALIZED ADVERTISEMENT SELECTION SYSTEM AND METHOD - A system and method for selecting an advertisement to present to a consumer includes detecting facial regions in the image, identifying one or more consumer characteristics (mood, gender, age, etc.) of said consumer in the image, identifying one or more advertisements to present to the consumer based on a comparison of the consumer characteristics with an advertisement database including a plurality of advertisement profiles, and presenting a selected one of the identified advertisement to the consumer on a media device. | 05-26-2016 |
20160155141 | SYSTEMS, METHODS, AND DEVICES FOR PIPELINED PROCESSING OF ONLINE ADVERTISING PERFORMANCE DATA | 06-02-2016 |
20160155142 | INDEPENDENT TARGETED SPONSORED CONTENT MANAGEMENT SYSTEM AND METHOD | 06-02-2016 |
20160155158 | INFORMATION DISTRIBUTION SERVER AND INFORMATION DISTRIBUTION METHOD | 06-02-2016 |
20160180372 | SYSTEMS AND METHODS FOR ONLINE ADVERTISEMENT REALIZATION PREDICTION | 06-23-2016 |
20160180406 | COMBINED ADVERTISEMENTS | 06-23-2016 |
20160189198 | AUTOMATED MEDIA CAMPAIGN MANAGEMENT SYSTEM - The present disclosure is directed to a system for automatically managing media campaigns. This system can receive media campaign parameters from a user, identify and recruit media content creators to create media for the user's media campaign, and manage and track performance of the created media. | 06-30-2016 |
20160189199 | METHOD AND SYSTEM FOR UTILIZING ADVERTISEMENT SKIPPING BUDGET BEHAVIOR - The present disclosure provides a method and system for analyzing advertisement skipping budget behavior of one or more users. The method includes capturing an advertisement skipping budget behavior of each of one or more users for one or more advertisements in corresponding one or more content, and analyzing the captured advertisement skipping budget behavior of each of the one or more users. The advertisement skipping budget behavior is recorded for a pre-defined interval of timebased on a real-time skipping criterion. | 06-30-2016 |
20160189200 | Scoring image engagement in digital media - A system may monitor social media sites for posts comprising brand indicia and collect analytics data related to the posts. Brand exposure may be quantified based on the analytics data. | 06-30-2016 |
20160196573 | ELECTRONIC DIGITAL DIRECT-MAIL COLLATERAL | 07-07-2016 |
20160203508 | METHOD AND SYSTEM FOR DISTRIBUTING AND TRACKING EFFECTIVENESS OF PRODUCT RECOMMENDATIONS | 07-14-2016 |
20160205175 | SYSTEM AND METHOD FOR AN APPLICATION DISTRIBUTION AND METRICS SYSTEM ENABLING THE INTEGRATION OF DISTRUBUTED APPLICATIONS INTO HOST APPLICATIONS AND THE MONETIZING OF DISTRIBUTED APPLICATIONS | 07-14-2016 |
20160253694 | Systems and Methods For Instant Generation of Human Understandable Audience Insights | 09-01-2016 |
20160379243 | METHOD AND SYSTEM FOR FORECASTING A CAMPAIGN PERFORMANCE USING PREDICTIVE MODELING - The present teaching relates to forecasting a campaign performance using predictive modeling. In one example, a request for forecasting a campaign performance is received from a user. A plurality of parameters associated with the request are retrieved. A predictive score is generated based on the plurality of parameters. A variable vector is constructed based on one or more of the plurality of campaign parameters selected by the user. A key performance indicator (KPI) matrix is generated in accordance with the predictive score based on the variable vector. | 12-29-2016 |
20160379244 | METHOD AND SYSTEM FOR FORECASTING A CAMPAIGN PERFORMANCE USING PREDICTIVE MODELING - The present teaching relates to forecasting a campaign performance using predictive modeling. In one example, a request for forecasting a campaign performance is received from a user. A plurality of parameters associated with the request are retrieved. A predictive score is generated based on the plurality of parameters. A variable vector is constructed based on one or more key performance indicators (KPIs) selected by the user. A campaign data matrix is generated in accordance with the predictive score based on the variable vector. | 12-29-2016 |
20170236146 | PREDICTIVE MODELING OF ATTRIBUTION | 08-17-2017 |
20170236147 | Online Marketing Method | 08-17-2017 |
20170236159 | MEDIATION ROUTER | 08-17-2017 |
20190147461 | METHODS AND APPARATUS TO ESTIMATE TOTAL AUDIENCE POPULATION DISTRIBUTIONS | 05-16-2019 |
20220138794 | DYNAMIC PROMOTION ANALYTICS - A promotion program analytical system and method is disclosed. The promotion program analytical system and method selects a promotion program to offer to a consumer. Selection of the promotion program to present to the consumer includes determining a probability that the consumer will accept the promotion program. The probability of acceptance may be determined based on past performance data of similar promotion programs, and also past performance data on the promotion program itself when it is available. | 05-05-2022 |