Patent application number | Description | Published |
20150095339 | IDENTIFYING MEMBERS OF A SMALL & MEDIUM BUSINESS SEGMENT - A system, apparatus, computer-program product and method are provided for identifying members of a particular user segment. One particular user segment of interest includes members who work for employers having a number of employees within a predetermined range. Members of an online service provide data purporting to identify their employers and/or other personal or professional attributes. The data entries are normalized by standardizing terms, removing superfluous or unneeded terms, and/or performing other processing. The members are then clustered according to their normalized employer names, and members within clusters that have sizes within the range are added to the user segment. Invalid employer names (e.g., fictitious companies, non-existent entities) may be filtered out. Within a cluster, a professional social networking site (or other site) may be analyzed to determine if the clustered members have developed relationships; if not, the cluster may be cancelled. | 04-02-2015 |
20150142584 | RANKING CONTENT BASED ON MEMBER PROPENSITIES - A system, apparatus, method and computer-program product are provided for determining affinities between members of an on-line service and/or one member's likely propensity for content published by or on behalf of another member. Members of the service include individuals and organizations. A content item may be an announcement by or for a member, an advertisement, a job listing or something else. Content items available for service to an individual member are ranked based on the member's propensity for consuming them, as reflected in scores computed for each item. An item's propensity score may be calculated based on the relevance and/or proximity between the member and an organization featured in or associated with the item. Relevance may measure the similarity between profiles of the individual and the organization. Proximity may be affected by whether the individual and/or associates of the individual follow the organization, visit a page of the organization, etc. | 05-21-2015 |
20150348061 | CRM ACCOUNT TO COMPANY MAPPING - In an example embodiment, a similarity matching process is performed on one or more fields in account records obtained from a Customer Relationship Management (CRM) system and corresponding one or more fields in information obtained from a social network service to locate matches between one or more accounts in the account records for a first user and one or more company/organizations in the information obtained from the social network. Then a mapping is stored in a data store for each of the matches. The mappings are used to provide insights to the first user. | 12-03-2015 |
20150378986 | CONTEXT-AWARE APPROACH TO DETECTION OF SHORT IRRELEVANT TEXTS - Systems and methods are disclosed for determining whether a short amount of text is irrelevant. Initially, an article is selected having one or more comments of varying length. Depending on the number of comments available, a native context may be constructed based on a given comment and other neighboring comments. In other embodiments, a transferred context may be constructed from the given comment and topically similar comments extracted from other, topically similar articles. A native context-aware feature may be determined from the constructed native context and a transferred context-aware feature may be determined from the constructed transferred context. These features may be leveraged by a language classifier to determine whether a given comment is irrelevant. | 12-31-2015 |
20150379113 | DETERMINING AN ENTITY'S HIERARCHICAL RELATIONSHIP VIA A SOCIAL GRAPH - Methods, systems and computer program products for identifying a relationship between sub-units of an entity are described. The sub-units are segmented into one or more candidate related groups based on one or more general attributes and a pair of the sub-units of the one or more candidate related sub-units is selected. The pair of sub-units is analyzed to determine a relationship between the sub-units and the relationship between the sub-units is identified based on the determined relationship. | 12-31-2015 |
20150379445 | DETERMINING A RELATIONSHIP TYPE BETWEEN DISPARATE ENTITIES - Methods, systems and computer program products for identifying a relationship between a plurality of entities are described. Members of an entity are segmented into one or more groups based on one or more attributes; one or more of the groups are analyzed to determine a function of the corresponding group. A pair of groups is selected, each group of the pair of groups being from a different entity. A relationship between the selected pair of groups is analyzed to generate a relationship metric, and the relationship between the selected pair of groups is characterized based on the relationship metric. | 12-31-2015 |
20150379535 | DETERMINING A FUNCTION OF AN ENTITY - Methods, systems and computer program products for identifying a work function of a company at a location and for identifying a work function of a group of workers are described. Members having member profiles that indicate employment at a company and at a location are segmented into one or more groups based on one or more job skills. One or more of the groups are analyzed to determine a work function of the location. The location of the company is identified based on the determined work function. | 12-31-2015 |
Patent application number | Description | Published |
20150220996 | SYSTEMS AND METHODS FOR VIRAL PROMOTION OF CONTENT - Techniques for viral promotion of content are described. According to various embodiments, a user request to promote a content item to a member base of an online social network service is received. For example, the request to promote the content item may be received from an advertiser or marketer in conjunction with a request to receive a predetermined number of social activity signals (e.g., likes, shares, follows, comments, etc.) in association with the content item (e.g., as part of an advertising or marketing campaign). Viral promotion seed user definition information specifying one or more definitions of a viral promotion seed user is then accessed. Thereafter, a particular member of the online social network service is classified as the viral promotion seed user, based on the viral promotion seed user definition information. The content item is then selectively promoted to the viral promotion seed user. | 08-06-2015 |
20150317675 | DYNAMIC TARGETING TO ACHIEVE A DESIRED OBJECTIVE - Techniques to dynamically adjust a target audience for a content posting are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a member-targeting optimization module dynamically adjusts the targeted audience of members who are presented with the content posting, with a view to increasing the likelihood that the desired objective will be achieved. | 11-05-2015 |
20150317688 | OPTIMIZING A CONTENT CAMPAIGN TO ACHIEVE A DESIRED OBJECTIVE - Techniques to facilitate recommendations for sponsored content campaigns are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a campaign optimization module provides, for a member-specified content posting, a recommended target audience that is most likely to react to the content posting in a manner that will enable the member to achieve the desired objective. Alternatively, a member may specify a desired objective and a target audience, and the campaign optimization module provides a recommendation as to the particular content posting that the member should promote or sponsor in order to achieve the desired objective. | 11-05-2015 |
20150317689 | OPTIMIZING A CONTENT CAMPAIGN TO ACHIEVE A DESIRED OBJECTIVE - Techniques to facilitate recommendations for sponsored content campaigns are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a campaign optimization module provides, for a member-specified content posting, a recommended target audience that is most likely to react to the content posting in a manner that will enable the member to achieve the desired objective. Alternatively, a member may specify a desired objective and a target audience, and the campaign optimization module provides a recommendation as to the particular content posting that the member should promote or sponsor in order to achieve the desired objective. | 11-05-2015 |