Patent application number | Description | Published |
20130204700 | SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR PREDICTION BASED ON USER INTERACTIONS HISTORY - A system operable to computing a performance assessment, the system including: an interface, configured to obtain information of interactions which are included in a series of interactions, wherein at least one of the interactions of the series includes communication of digital media over a network connection; and a processor on which a performance assessment module is implemented, the performance assessment module is configured to compute a performance assessment for the series of interactions, based on the obtained information and on an assessment scheme which is based on a statistical analysis of historical data of a plurality of series of interactions. | 08-08-2013 |
20130212108 | SYSTEM, A METHOD AND A COMPUTER PROGRAM PRODUCT FOR PERFORMANCE ASSESSMENT - A system, a computerized method, and a computer program product for classification of items based on their attributes and on a classification scheme that is defined based on information pertaining to each item of a set of items, and which is indicative of: (a) a quantity of occurrences of the item in a sample; (b) a quantity of successful occurrences of the item in the sample; and (c) at least one attribute of the item with regard to at least one variable out of a set of variables. | 08-15-2013 |
20130231977 | SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR ATTRIBUTING A VALUE ASSOCIATED WITH A SERIES OF USER INTERACTIONS TO INDIVIDUAL INTERACTIONS IN THE SERIES - A system operable to attribute a value associated with a series of user interactions to individual interactions in the series, the system including: (a) an interface, configured to obtain information of interactions which are included in the series of interactions; and (b) a processor on which an attribution module is implemented, the attribution module is configured to attribute an apportionment of the value to each out of a plurality of interactions of the series, based on a calibrated attribution scheme and on properties relating to at least one interaction out of the series of interactions, thereby enabling efficient utilization of communication resources. | 09-05-2013 |
20140372350 | System, A Method and a Computer Program Product for Performance Assessment - A system, a computerized method, and a computerized service center for classification of items based on their attributes and on a classification scheme that is defined based on information pertaining to each item of a set of items, and which is indicative of: (a) a quantity of occurrences of the item in a sample; (b) a quantity of successful occurrences of the item in the sample; and (c) at least one attribute of the item with regard to at least one variable out of a set of variables. | 12-18-2014 |
Patent application number | Description | Published |
20140236715 | TARGETED ADVERTISING IN SOCIAL MEDIA NETWORKS - Machines, systems and methods for managing reach of an advertisement campaign, the method comprising selecting an initial seed of one or more keywords, such that the initial seed is pertinent to a target audience with known interests and demographics; receiving at least one candidate keyword to be added to the initial seed; determining effectiveness of the candidate keyword based on relevancy, expansion and redundancy parameters associated with the candidate keyword; and expanding the initial seed by adding the candidate keyword, in response to determining that the candidate keyword meets a threshold measure for effectiveness. | 08-21-2014 |
20140379464 | BUDGET DISTRIBUTION IN ONLINE ADVERTISING - A method for budget distribution in online advertising, the method comprising using at least one hardware processor for: receiving a definition of a single advertiser budget to be spent on advertising multiple ad entities in an online advertising platform; receiving historical performance data associated with the multiple ad entities, wherein the historical performance data comprises multiple proportional performance metrics for each of the multiple ad entities; computing a health index for each of the multiple ad entities, the health index being a weighted average of multiple components comprising the multiple proportional performance metrics, wherein the multiple components are each monotonic with respect to spend; and proportionally distributing the single advertiser budget between the multiple ad entities, based on the health indices of the multiple ad entities. | 12-25-2014 |
20150088636 | CLASSIFICATION OF GEOGRAPHIC PERFORMANCE DATA - A system for classification, including: (a) at least one storage apparatus configured to store information pertaining to a set of ad entity performance data associated with different geographic locations; and (b) at least one processor configured to: define a classification scheme for classification of the performance data into classes based on at least the geographic location identifier in a defining process which includes assigning a score to the geographic location identifier, based on a plurality of quantities of successful occurrences of performance data, each of the quantities is a quantity of successful occurrences having a corresponding geographic location identifier; obtain a respective subset of the performance data; determine, with respect to each class of the plurality of classes, an outcome estimation; compute, for an analyzed performance data, a performance assessment. | 03-26-2015 |