Patent application number | Description | Published |
20130080447 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 03-28-2013 |
20130097015 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 04-18-2013 |
20130122874 | PRESENTING SPONSORED CONTENT ON A MOBILE COMMUNICATION FACILITY - A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone including (i) a credit card datum; and (ii) a predefined hardware or software characteristic of the cellular phone; (c) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (d) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface. | 05-16-2013 |
20130124315 | IDENTIFYING A SAME USER OF MULTIPLE COMMUNICATION DEVICES BASED ON USER LOCATIONS - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user. | 05-16-2013 |
20130124317 | MANAGING SPONSORED CONTENT BASED ON TELEVISION VIEWING HISTORY - A system and method of delivering sponsored content based on television viewing history of users includes the steps of receiving bids from sponsors relating to presentation of respective ads relating to the television viewing history and attributing priority of delivery of the ads based upon yields derived from financial considerations of the respective bids. | 05-16-2013 |
20130124324 | IDENTIFYING A SAME USER OF MULTIPLE COMMUNICATION DEVICES BASED ON USER ROUTES - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user. | 05-16-2013 |
20130124330 | SYSTEM FOR DETERMINING INTERESTS OF USERS OF MOBILE AND NONMOBILE COMMUNICATION DEVICES BASED ON DATA RECEIVED FROM A PLURALITY OF DATA PROVIDERS - A system for determining interests of users of mobile and non-mobile communication devices based on data received from a plurality of data providers, wherein the system is configured to perform the steps of: (a) obtaining multiple datasets, wherein each dataset comprises at least one user and at least one corresponding attribute for the at least one user; (b) creating a first cluster comprising a first user from at least one dataset and the at least one corresponding attribute for the first user; (c) creating a second cluster comprising a second user from the at least one dataset and the at least one corresponding attribute for the second user; (d) merging the first cluster with the second cluster; and (e) assigning values to previously unknown attributes based on probabilistic estimations. | 05-16-2013 |
20130124331 | IDENTIFYING A SAME USER OF MULTIPLE COMMUNICATION DEVICES BASED ON APPLICATION USE PATTERNS - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user. | 05-16-2013 |
20130124332 | CREATION OF A UNIVERSAL PROFILE OF A USER BY IDENTIFYING A SAME DATUM ACROSS A PLURALITY OF USER PROFILES CORRESPONDING TO THE USER - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user. | 05-16-2013 |
20130124333 | CREATION OF A UNIVERSAL PROFILE OF A USER BY IDENTIFYING SIMILAR USER-MANAGED ASSETS ON A PLURALITY OF DEVICES OF THE USER - A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user. | 05-16-2013 |
20130130672 | INTERACTION ANALYSIS AND PRIORITIZATION OF MOBILE CONTENT - In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting. | 05-23-2013 |
20130144722 | System for Targeting Advertising Content to a Plurality of Mobile Communication Facilities - A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively. | 06-06-2013 |
20130144724 | PRESENTATION OF SPONSORED CONTENT ON MOBILE COMMUNICATION FACILITIES - A system and method for targeted distribution of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type includes establishing a competitive real time bid auction process and attributing in real time a higher ordering priority to the advertising of the first sponsor than the advertising of the second sponsor based upon a determination that the amount of the first sponsor is greater than the amount of the second sponsor. | 06-06-2013 |