Patent application number | Description | Published |
20120324496 | METHODS AND APPARATUS TO COUNT AUDIENCE MEMBERS - Methods and apparatus to count audience members are disclosed. An example method includes identifying a first audience member present at a first time, incrementing a stored first count of a number of times the first audience member is present during a day part corresponding to the first time, incrementing a stored tuning occasion count, identifying a second audience member present at a second time, incrementing a stored second count of a number of times the second audience member is present during the day part, incrementing the stored tuning occasion count, determining a probability that an unidentified audience member is the first audience member based on the first count, the second count, and the tuning occasion count, and counting the first audience member based on a comparison of the probability to a threshold. | 12-20-2012 |
20130145022 | METHODS AND APPARATUS TO DETERMINE MEDIA IMPRESSIONS - Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier. | 06-06-2013 |
20130226666 | METHODS AND APPARATUS TO SAMPLE MARKETS BASED ON AERIAL IMAGES - Methods and apparatus to sample markets based on aerial images are disclosed. An example method includes identifying a first geographic area to be sampled for a first product, the identifying being based on an aerial image, estimating a density of the first product in the first geographic area, and calculating a sampling rule to be used in sampling the first geographic area for the first product. | 08-29-2013 |
20130226667 | METHODS AND APPARATUS TO ANALYZE MARKETS BASED ON AERIAL IMAGES - Methods and apparatus to analyze market channels based on aerial images are disclosed. An example method includes determining, using a processor, whether a first element in an aerial image of a geographic area represents a man-made object; determining, using the processor, whether a second element in the aerial image represents a natural object; and estimating a market channel for the geographic area based on a second market channel for a second geographic area when the first element represents a man-made object and the second element represents a natural object | 08-29-2013 |
20140270355 | METHODS AND APPARATUS TO ESTIMATE DEMOGRAPHY BASED ON AERIAL IMAGES - Methods and apparatus to estimate demography based on aerial images are disclosed. An example method includes analyzing a first aerial image of a first geographic area to detect a first plurality of objects, and estimating a demographic characteristic of the first geographic area based on the first plurality of objects. | 09-18-2014 |
20140324544 | METHODS AND APPARATUS TO DETERMINE DEMOGRAPHIC DISTRIBUTIONS OF ONLINE USERS - Example methods and apparatus to determine demographic distributions of online users is disclosed. An example method includes obtaining first demographic information of first visitors to a first web site, obtaining second demographic information of second visitors to a second web site, the first and second visitors both comprising a same user, and determining a demographic distribution of the user based on the first and second demographic information. | 10-30-2014 |
20140358676 | METHODS AND APPARATUS TO DETERMINE AN ADJUSTMENT FACTOR FOR MEDIA IMPRESSIONS - Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions. | 12-04-2014 |
20150095138 | METHODS AND APPARATUS TO DETERMINE AUDIENCE DUPLICATION IN CROSS-MEDIA CAMPAIGNS - A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience. The total television audience is representative of audience members across a plurality of television networks. The internet publisher audience is representative of audience members of one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach. The television network audience is representative of audience members exposed to the media campaign via one of the plurality of television networks. | 04-02-2015 |