Patent application number | Description | Published |
20080281627 | System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization - Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals. | 11-13-2008 |
20080306810 | Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium - Method, procedure, algorithm, system, and computer program for improving and attempting to optimize the performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. A goal is to allocate the message alternatives to the customer population to optimize business objectives. The includes reading prior stage message state data pertaining to a prior stage including a cumulative number of trials and a cumulative number of successes for a particular message. Message performance results representing message trials and message successes from the previous stage based on the prior-stage state are then read, and a current message state is computed. A current message allocation is generated based on the current message state. Desirably the cumulative number of trials and the cumulative number of successes are discounted based on the age of the information. This inventive procedure may be applied to various message types including, for example, web site banner advertisements, electronic advertisements generally, email messages and promotions, and the like. In one embodiment, the messages are internet web site banner ads, trials are impressions of the ads presented to the user, and successes are measured by clickthroughs from the banner ad to the web site associated with the banner ad. Computer system, computer program, and computer program product associated with the inventive method and procedures are also provided. | 12-11-2008 |
20110238487 | System and Method for Improving the Performance of Electronic Media Advertising Campaigns Through Multi-Attribute Analysis and Optimization - Automated system, methods, algorithms, procedures, and computer software programs and computer program products for improving and optimizing the performance of messaging campaigns, particularly for marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium such as the Internet. Analysis and Optimization method and procedure, an automated system, and system and method that exploit the underlying multi-attribute structure, as well as other features and advantages. Optimization procedures allocate the ad alternatives or other message to the customer population to optimize business objectives such as maximizing the number of positive responses received. Procedure for generating message allocations that improve and attempt to optimize the campaign performance. Methods ensure that campaign constraints are not violated. Methods can be implemented on a computer that is programmed to retrieve message performance information and to generate recommended message allocations for each stage in a multi-stage messaging campaign to achieve messaging goals. | 09-29-2011 |
20130179253 | Method, algorithm, and computer program for targeting messages including advertisements in an interactive measurable medium - Techniques for improving and optimizing or attempting to optimize performance of messaging campaigns, particularly to marketing campaigns in which advertisements or other messages are distributed over an interactive measurable medium. When message is an advertisement, campaign involves a list of ad alternatives and a target customer population. Goal of message manager or marketing manager is to allocate ad alternatives to customer population to optimize business objectives such as maximizing the number of positive responses received. This is achieved by segmenting customer population into segments and then finding best allocation of ad alternatives for each segment. The number of segments and grouping of a customer population changes at different stages of the campaign. When the message is other than an advertisement, goal is to allocate messages to optimize analogous business or campaign objectives, typically measured by the number of successes or successful responses. | 07-11-2013 |
20130268347 | Yield management system and method for advertising inventory - A computer program product automates and optimizes placement of advertising message campaigns on available publisher inventory to maximize an objective function while respecting predetermined contract requirements and constraints. The product comprises an allocation program code adapted to formulate performance data, inventory information and contract information as an optimization problem, and to solve the optimization problem; testing program code adapted to measure performance of advertising message campaigns and that, based on measurement results, associates the advertising message campaigns with available publisher inventory according to a placement scheme; and an inventory forecasting program code adapted to use past advertising message campaign performance data, expected future advertising message behavior, and one or more additional factors to forecast a number of impressions available on one or more publisher channels, the additional factors being one of: seasonal variation, day of a week, time of day, holiday, forecast of future demand, and combinations thereof. | 10-10-2013 |
Patent application number | Description | Published |
20110145424 | SYSTEMS AND METHODS FOR REAL-TIME VIEWING AND MANIPULATION OF INFORMATION HOSTED ON THIRD-PARTY SYSTEMS, INCLUDING METRICS, FALSE ACKNOWLEDGEMENTS, AND AUTO-COMPLETION FOR INPUTTING INFORMATION OVER A NETWORK - Systems and methods for real-time viewing and manipulation of information hosted on third-party systems are described. The system and methods enable property managers to create, edit and delete real estate vacancy postings on multiple sites from a single account, view metrics associated with the postings, and shift the administrative burdens associated with the unreliability of third-party systems to the system itself. | 06-16-2011 |
20110145636 | SYSTEMS AND METHODS FOR IMPORTING DATA FROM DATA SOURCES OVER A NETWORK WHILE CORRECTING AND TRANSFORMING THE DATA - Systems and methods for importing data from data sources over a network while correcting and transforming the data are described. A data migration server receives data from various data sources. The data migration server repairs and transforms the received data before transmitting the data to a new data server. In some embodiments, the data migration server repairs data before formatting the data, and in other embodiments, the data migration server formats data before repairing the data. The data migration server also verifies the accuracy of the data, either by comparing the data against data requested and received from third-party servers or in reference to other data from the data sources. | 06-16-2011 |
20130047269 | SYSTEMS AND METHODS FOR REAL-TIME VIEWING AND MANIPULATION OF INFORMATION HOSTED ON THIRD-PARTY SYSTEMS, INCLUDING METRICS, FALSE ACKNOWLEDGEMENTS, AND AUTO-COMPLETION FOR INPUTTING INFORMATION OVER A NETWORK - Systems and methods for real-time viewing and manipulation of information hosted on third-party systems are described. The system and methods enable property managers to create, edit and delete real estate vacancy postings on multiple sites from a single account, view metrics associated with the postings, and shift the administrative burdens associated with the unreliability of third-party systems to the system itself. | 02-21-2013 |