Patent application number | Description | Published |
20130117127 | CONTEXTUAL AD STORIES - In one embodiment, a set of advertisements may be identified based, at least in part, upon a profile of a user. The set of advertisements may include a plurality of advertisements, where each of the plurality of advertisements corresponds to a different one of a plurality of contexts. A context of the user may be ascertained. One of the plurality of advertisements may be selected based, at least in part, upon the context of the user. The selected one of the plurality of advertisements may be provided. | 05-09-2013 |
20130151602 | PERSONA ENGINE - In one embodiment at least one user profile of a user may be obtained. Information may be provided to the user by one or more personalization engines based, at least in part, upon the at least one user profile. Each of the one or more personalization engines may be configured to operate according to a different one of a plurality of personas. | 06-13-2013 |
20130159094 | REAL TIME AD TARGETING - In one embodiment, an event that has recently occurred is identified. The event is categorized into a category of events from a plurality of categories. A set of one or more advertisements associated with the category of events is ascertained. At least one advertisement is selected from the set of one or more advertisements associated with the category of events. The at least one advertisement is then provided to a user. | 06-20-2013 |
20130159113 | GROUP PERSONALIZATION - In one embodiment, a group of two or more individuals may be identified. A set of one or more features of the group of two or more individuals may be ascertained. An item may be selected from a plurality of items based, at least in part, upon the set of one or more features of the group of two or more individuals. The item may be recommended or presented to at least a portion of the two or more individuals. | 06-20-2013 |
20130275218 | LOCATION-BASED WISH LIST - In one embodiment, the system obtains first information pertaining to one or more physical entities with respect to a user. The system creates or updates a profile pertaining to the user based, at least in part, upon the first information. The system provides second information to the user based, at least in part, upon the profile that has been created or updated. | 10-17-2013 |
20130275223 | FUTURE AD TARGETING - In one embodiment, the system obtains data from a plurality of user profiles associated with a plurality of users, where the data indicates one or more of a plurality of features pertaining to each of the plurality of users. The system predicts an action that a particular one of the plurality of users has or will have a high probability of intent, desire, or need to perform at a future time based, at least in part, upon the data that has been obtained from the plurality of user profiles. The system provides an advertisement or offer to the particular user based, at least in part, upon the action that the particular user has a high probability of intent, desire, or need to perform at a future time. | 10-17-2013 |