Patent application number | Description | Published |
20130145022 | METHODS AND APPARATUS TO DETERMINE MEDIA IMPRESSIONS - Examples to determine media impressions are disclosed. An example method includes detecting a cookie identifier established by a database proprietor at a computing device, determining an impression of media, wherein the impression occurs after the cookie identifier is established, determining a first panelist identifier associated with the impression based on the cookie identifier, determining a second panelist identifier associated with the impression based on determination of a user identity by a panelist meter associated with the computing device, and storing an adjustment factor determined by comparing the first panelist identifier and the second panelist identifier. | 06-06-2013 |
20130212188 | METHODS AND APPARATUS TO IDENTIFY SESSION USERS WITH COOKIE INFORMATION - Methods and apparatus are disclosed to identify session users with cookie information. An example method includes identifying activity associated with a first cookie having a first type, in response to identifying the first, parsing the first cookie to identify a first panelist, when the first cookie includes an identifier associated with a first panelist, associating current usage activity of the computing device with the first panelist, and when the first cookie includes an identifier unassociated with the first panelist, associating current usage activity of the computing device with a guest. | 08-15-2013 |
20130290094 | METHODS AND SYSTEMS TO EXPLICITLY AND IMPLICITLY MEASURE MEDIA IMPACT - Example methods, apparatus, systems, and articles of manufacture to explicitly and implicitly measure media impact are disclosed. An example method includes analyzing first survey response data obtained from a control group panelist responding to a first survey instrument after exposure to first media. An example first survey instrument includes an implicit measure. The example first survey response data includes first implicit response data. The example method further includes analyzing second survey response data obtained from a test group panelist responding to the first survey instrument after exposure to second media. The example second survey response data includes second implicit response data. The example second media includes elements of the first media and target advertising or entertainment material not included in the first media. The example method also includes assessing an effectiveness of the target advertising or entertainment material based on the first and second implicit response data. | 10-31-2013 |
20140358676 | METHODS AND APPARATUS TO DETERMINE AN ADJUSTMENT FACTOR FOR MEDIA IMPRESSIONS - Examples to determine media impressions are disclosed. An example method includes determining an exposure of first media, wherein the exposure occurs after a cookie identifier is received at a computing device, wherein the cookie identifier is received from a database proprietor, determining a first panelist identifier associated with the exposure based on the cookie identifier, determining a second panelist identifier associated with the exposure based on a determination of a user identity by a panelist meter associated with the computing device, determining an adjustment factor by comparing the first panelist identifier and the second panelist identifier, determining a number of impressions of second media from data logged by the database proprietor, the data logged in response to requests transmitted to the database proprietor in response to clients accessing the second media, and applying the adjustment factor to the number of impressions to determine an adjusted number of impressions. | 12-04-2014 |
20150095138 | METHODS AND APPARATUS TO DETERMINE AUDIENCE DUPLICATION IN CROSS-MEDIA CAMPAIGNS - A disclosed example method to determine audience duplication in cross-media campaigns involves determining a first duplicated audience reach for a demographic group between a total television audience and an internet publisher audience. The total television audience is representative of audience members across a plurality of television networks. The internet publisher audience is representative of audience members of one of a plurality of internet publishers. The example method involves determining a second duplicated audience reach between the total television audience and the internet publisher audience for a media campaign based on the first duplicated audience reach. The example method involves determining a third duplicated audience reach between a television network audience and the internet publisher audience for the media campaign based on the second duplicated audience reach. The television network audience is representative of audience members exposed to the media campaign via one of the plurality of television networks. | 04-02-2015 |
20150180991 | METHODS AND APPARATUS TO IDENTIFY SESSION USERS WITH COOKIE INFORMATION - Methods and apparatus are disclosed to identify session users with cookie information. An example method includes locating, with a processor, a first storage location associated with a first browser and a second storage location associated with a second browser, identifying, with the processor, a first cookie in the first storage location having a most recent timestamp, when the first storage location includes the first cookie of a first type, establishing a first user associated with the first cookie as a current user of the computing device. The example method includes searching, with the processor, the second storage location for a second cookie having the same type as the first cookie, when the second storage location includes the second cookie, comparing, with the processor, the timestamp of the first cookie and a timestamp of the second cookie to determine a most recent cookie, when the first cookie is the most recent, confirming the first user as the current user of the computing device, and when the second cookie is the most recent, replacing the first user with a user associated with the second cookie as the current user of the computing device. | 06-25-2015 |
20150186403 | METHODS AND APPARATUS TO DE-DUPLICATE IMPRESSION INFORMATION - Methods and apparatus to de-duplicate impression information are disclosed. An example method to de-duplicate media impression information includes determining an overlap between cookies of a first database proprietor and cookies of a second database proprietor on client computers; determining duplicate impression information based on first impression information associated with the first database proprietor, second impression information associated with the second database proprietor, and the overlap; and determining unduplicated impression information based on the duplicate impression information, the first impression information, and the second impression information. | 07-02-2015 |
20150193813 | METHODS AND APPARATUS TO CORRECT AUDIENCE MEASUREMENT DATA - An example involves determining a missing-audience factor based on first impressions corresponding to first client devices that do not have database proprietor (DP) identifiers for use by a DP to identify subscribers registered with the DP, and based on second impressions corresponding to second client devices that do have the DP identifiers used by the DP to identify subscribers registered with the DP. The first impressions represent accesses to media via the first client devices. The second impressions represent access to the media via the second client devices. The example involves determining a coverage-corrected unique audience (CCUA) size based on the missing-audience factor and a UA size of DP subscribers exposed to the media. The UA size is determined based on impressions logged by the DP. The CCUA size corresponds to impressions logged by the DP and not logged by the DP. | 07-09-2015 |