Patent application number | Description | Published |
20090040927 | Content Server Latency Determination - A performance of a publisher server, a first content server, and a second content server is determined. Latency time information is determined based on the publisher server performance, the first content server performance, and the second content server performance, the latency time information representing a length of time to load content associated with each of the publisher server, the first content server, and the second content server. | 02-12-2009 |
20090044125 | Content Server Latency Demonstration - A first portion of a content page can be loaded in a first user interface, where the first portion includes content received from a publisher server. A second user interface can then be displayed. A second portion of the content page can be loaded in the second user interface, where the second portion includes one or more content items received from one or more content servers. In addition, one or more attributes associated with the one or more content items can be displayed in the second user interface. | 02-12-2009 |
20090327858 | Embedding Macros in Web Pages with Advertisements - The present disclosure is directed to a system and method for embedding macros in Web pages with advertisements. In some implementations, a method includes receiving a snippet embedded in a remote Web page. Rules for embedding one or more macros in the snippet are identified. The one or more macros are associated with archiving user actions associated with an advertisement presented in the Web page. A format of the snippet is determined from a plurality of identifiable formats based, at least in part, on the rules. The one or more macros are automatically embedded in the snippet in accordance with rules associated with the snippet format. | 12-31-2009 |
20100057832 | Requesting A Service - Among other disclosed subject matter, a computer-implemented method for requesting a service includes accessing a universal tag included in media content on a first device. The universal tag is configured for use in requesting content relating to any of a plurality of services for a portion of the media content. The method includes receiving service information for the media content, the service information indicating at least a first service of the plurality of services as being assigned to the portion. The method includes generating a request for the first service identified by the service information, the request generated using the universal tag. | 03-04-2010 |
20100095155 | Diagnostics and Error Reporting For Common Tagging Issues - Content requests are debugged in accordance with a presence of a flag in a request to a publisher. A document received from the publisher contains a script to debug requests for content to a content provider. The requests are examined to determine the presence of informational, warning and error conditions. The conditions are written to a debugging user interface. | 04-15-2010 |
20100115064 | CONTENT REQUEST OPTIMIZATION - Content item requests are identified in a web page source document. For each request, it is determined if a content item request has been generated, and if a content item request has not been generated, a content item request for all requests in the web page source document is generated. | 05-06-2010 |
20130297636 | Content Item Profiles - Methods, systems, and apparatus, including computer programs encoded on a computer storage medium for managing a relationship between content and an environment for provisioning the content. In one aspect, a method includes receiving a request for a content item; and in response to receiving the request: selecting a creative from a plurality of creatives, the creative including a reference to a profile associated with one or more elements; retrieving content data from one or more content feeds bound to the elements; and delivering the creative and the content data to a user device. | 11-07-2013 |